BRAND PRISM

Presented by Group 4
Hiến Thị Hà Thu
Hà Duyên Minh Quang
Phạm Minh Anh
Phạm Quốc Việt
 THIS IS A…

PRISM

With a distinctive hexagonal shape

 BUT THIS IS A…

PHYSIQUE PERSONALITY

CULTURE
BRAND RELATIONSHIP
PRISM
REFLECTION SELF-IMAGE
with each of its 6 sides representing the 6 key elements that make
up brand identity
For our group, we’ve chosen
 PHYSIQUE PERSONALITY

CULTURE RELATIONSHIP

REFLECTION SELF-IMAGE
Let’s Play a Game!

WHAT’S THAT BRAND?

SHOPEE
EVN
1, PHYSIQUE
 PHYSIQUE
Logo, color, uniform,icon
attractive and Easy to remember
PERSONALITY

CULTURE RELATIONSHIP

REFLECTION SELF-IMAGE
PERSONALITY
WHO AM I? NAME AND SLOGAN

FONT

COLOR
Sample Footer Text
 IT Y
NAME AND SLOGAN
AL
• Modern
• Quick
ON

• Effective
RS

COLOR

FONT
PE

• Easy
• Convenient
• Diverse
 IT Y
FONT
AL
• Freedom line

NAME AND SLOGAN

ON

• double lines: accompanying

customers, drivers in particular and
RS

society in general in modernizing

COLOR
PE

traffic
• endless path:infinite desire to grow
in the future.
 IT Y
COLOR
AL with two harmonious

NAME AND SLOGAN

green and white tones
ON

• sense of safety
RS

FONT
PE

• Growth, hope
and the future
 PHYSIQUE PERSONALITY
Simple Green and White, Iconic logo Convenient, diverse,safe and reliable
Modern and Easy to remember

CULTURE RELATIONSHIP

REFLECTION SELF-IMAGE
 3, CULTURE

• 2012: founded in Malaysia, originally named MyTeksi

• Founded by Anthony Tan – a Harvard student
• Mainly operates in Southeast Asia

Grab’s aim: “Drive Southeast Asia

forward”
• Promote accessibility
• Empower millions of micro-businesses
• Build up trust and safety
• Listen to its employees
 PHYSIQUE PERSONALITY
Simple Green and White, Iconic logo Convenient, Quick, Diverse
Modern and Easy to remember and Reliable

CULTURE
Expanding influence all over RELATIONSHIP
SEA
Grow to promote more growth

REFLECTION SELF-IMAGE
4, RELATIONSHIP
Grab pays attention to regional needs of
customers
Grab also provides a great deal of
offers and rewards to customers of its
service

The graph shows that most of the customers have a

positive experience with Grab service in all aspects
 “Our strategy has always been,
and will continue to be, to focus
on Grab services in a country,
our customers — and providing
what we think and what we hope
to be outstanding customer
experience.”

Russell Cohen, Grab’s Head of Regional

Operations
 PHYSIQUE PERSONALITY
Simple Green and White, iconic logo Convenient, Quick, Diverse
Modern and easy to remember and Reliable

CULTURE RELATIONSHIP
Expanding influence all over Build trust and credibility
SEA through services and offers
Grow to promote more growth

REFLECTION SELF-IMAGE
 Grab’s services are available to everyone, but they
5, REFLECTION tend to target the price-conscious market that includes
middle- and lower-income consumers

Grab is able to provide good service at a reasonable price

 PHYSIQUE PERSONALITY
Simple Green and White, iconic logo Convenient, Quick, Diverse
Modern and easy to remember and Reliable

CULTURE RELATIONSHIP
Expanding influence all over Build trust and credibility
SEA through services and offers
Grow to promote more growth

REFLECTION
Maintain a reasonable approach to
everyone, especially price-conscious
SELF-IMAGE
audiences
 6, SELF-IMAGE Grab wants the consumers to be their ideal version as
they are…
Strongly sensible of the community: being more
Up-to-date: being able to use technological conscious about the importance of Grab’s services
advances to improve daily commute, delivery, etc. that leads to social changes in the community
 PHYSIQUE PERSONALITY
Simple Green and White, iconic logo Convenient, Quick, Diverse
Modern and easy to remember and Reliable

CULTURE RELATIONSHIP
Expanding influence all over Build trust and credibility
SEA through services and offers
Grow to promote more growth

REFLECTION SELF-IMAGE
Maintain a reasonable approach to Customers seeing themselves as
everyone, especially price-conscious modern and have strong sense of
audiences community
 THE END!
THANK YOU ALL FOR LISTENING