Ethos, Pathos and Logos

All of these are devices that you can use in a speech to make it more
appealing. They were made famous by Greek Philosopher Aristotle.
They all add credibility to your argument.
Ethos
This is an appeal to peoples morals to convince them that an argument
is believable. This is because the person making the argument is
believable or you would think they have knowledge of what they’re
saying.

Example:
A zoologist is talking about the effects of ocean pollution
A health professional talking about the effects of smoking
A bodybuilder talking about the importance of a healthy diet
Pathos
This means suffering or experience in Greek. You
convince the audience through emotional appeals such
as guilt or fear.

For example, drink driving campaigns are not always

the nicest to see. They will focus on how drink driving
will result in killing people.
Logos
This is a Greek term which means word or reason. You have to
appeal to the audience’s logic and reasoning. This is done by
making an argument by showing the audience that there are
statistics to prove your point.

To make an argument using logos, you would:

- Use facts/statistics
- Historical events
- Make logical arguments