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    This document discusses datafication, which is defined as the process of turning aspects of life into quantifiable data. It covers the meaning and layers of datafication, as well as methods, usage, pros and cons, and applications in business. Datafication transforms actions, thoughts, and networks into numerical data through technologies like augmented reality glasses, social media platforms, and professional networking sites. The document outlines how data is collected, processed, analyzed, stored, shared, and used for decision making. Both opportunities and risks of datafication are presented, as well as examples of its use in industries like hiring, insurance, social science research, and social media.

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    This document discusses datafication, which is defined as the process of turning aspects of life into quantifiable data. It covers the meaning and layers of datafication, as well as methods, usage, pros and cons, and applications in business. Datafication transforms actions, thoughts, and networks into numerical data through technologies like augmented reality glasses, social media platforms, and professional networking sites. The document outlines how data is collected, processed, analyzed, stored, shared, and used for decision making. Both opportunities and risks of datafication are presented, as well as examples of its use in industries like hiring, insurance, social science research, and social media.

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    © All Rights Reserved
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    1 views13 pages

    Data Fi Cation

    Uploaded by

    anamikaesha14
    This document discusses datafication, which is defined as the process of turning aspects of life into quantifiable data. It covers the meaning and layers of datafication, as well as methods, usage, pros and cons, and applications in business. Datafication transforms actions, thoughts, and networks into numerical data through technologies like augmented reality glasses, social media platforms, and professional networking sites. The document outlines how data is collected, processed, analyzed, stored, shared, and used for decision making. Both opportunities and risks of datafication are presented, as well as examples of its use in industries like hiring, insurance, social science research, and social media.

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    © All Rights Reserved
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    of 13

    DATAFICATION

    TABLE OF CONTENTS
    01 02 03
    Meaning Layers Methods

    04 05 06
    Usage Pros & Cons In Business
    Datafication
    A process of "taking all aspects of life and turning them
    into data”

    From our actions to our thoughts, everything is getting


    transformed into a numerically quantified
    format or “Data”.

    For Example:-
    • Google's augmented-reality glasses "datafy" the gaze.
    • Twitter "datafies" stray thoughts.
    • Linkedin "datafies" professional networks.
    LAYERS
    • Actors (Public & Private)
    • Experts, Professionals, Hackers
    • Innovators, Researchers
    Community
    • Making it Work
    • Incentives, Value
    • Meaning Care
    • Regulation, Standards

    • Tools and Methods


    Capacities • Networks, Storage, Cloud

    • Traces
    • Measurements
    • Content & Metadata Data
    • Sensing & Remote Data
    METHODS

    DATA COLLECTION DATA PROCESSING

    DATA
    DATA ANALYSIS
    VISUALISATION
    METHODS

    DATA DRIVEN
    DATA STORAGE DECISION MAKING

    DATA SHARING
    INDUSTRIES WHERE DATAFICATION IS ACTIVELY USED

    Human
    Hiring and Resource
    Recruitment

    Insurance Banking

    Social Science Social Media


    Research Platforms
    Datafication in our Daily Life
    PROS AND CONS
    Pros Cons

    • Innovation • Bias

    • Increased Efficiency • Complexity

    • Competitive Advantage • Security Risks

    • Better Decision- Making • Data Privacy Concerns

    • Improved Customer Insights • Dependence on Technology


    DATAFICATION IN BUSINESS

    In business, datafication can be defined as a process


    that “aims to transform most aspects of a business
    into quantifiable data that can be tracked,
    monitored, and analyzed. It refers to the use of
    tools and processes to turn an organization into a
    data-driven enterprise.
    Datafication in Business

    Marketing
    Campaigns
    Analytics
    Forecasting
    Marketing campaigns can be
    By collecting and analyzing
    supercharged with Predictive analytics can help
    data, businesses can gain
    datafication, allowing businesses forecast future
    valuable insights into
    companies to personalize trends and stay ahead of the
    consumer behavior, trends,
    ads and offers for specific competition by anticipating
    and preferences, allowing
    customers based on their changes in consumer
    them to make informed
    interests and behaviors. demand.
    decisions that drive growth and
    success.
    THANKYOU

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