PYRAMID COLLEGE OF BUSINESS

AND TECHNOLOGY

 Presentation on : Advertisement Layout

 presented to : Dr Amrjeet singh
 Presented by: Lakshmi bangar
 Designation: Student
ADVERTISING LAYOUT
 LAYOUT IS A PLAN, ARRANGEMENT OVERALL
STRUCTURE BLUEPRINT OF ADVERTISING COPY.IT
ARRANGE HEADLINES, SUB -HEADLINES ,
SLOGANS IDENTIFICATION
MARKS,BOXES,TEXTBODY ,BLIRBS CLOSING IDEAS
ERC.., IN A SYSTEMATIC MANNER.
 ADVERTISING LAYOUT IS A WRITTEN OR SPOKEN
MESSAGE WHICH THE ADVERSTISER WANTS TO
COMMUNICATE TO ITS TARGET AUDIENCE
THROUGH AND TYPR OF ADVERTISEMENT.
FUNCTIONS OF ADVERTISING LAYOUT

 ASSEMBLING  GUIDE TO THE

DIFFERENT PLANS COPY SPECIALISTS

 OPPORTUNITY OF  SPECIFICATION OF
MODIFICATION COSTS
COMPONENTS OF ADVERTISING LAYOUT

 BACKGROUND  COMPANY LOGO

 OARDER  PRICE
 CAPTION  PRODUCT
 COUPON  SLOGAN
 BODY COPY
 SPACE
 CREATIVITY
 DECORATION
 SUB HEADINGS
 HEADING
 TEXT
 ILLUSTRATION  TRADE MARKS
 SIGNATURE  COLOUR
 ONE SECOND TEST
TYPES OF ADVERTISING LAYOUT
 MONDRIAN  MULTI PICTURE
LAYOUT: IT LAYOPUT:- THIS
REFERS TO THE LAYOUT IS DIVIDED
FORMS: INTO VARIOUS
SQUARRE,LANDSC SECTIONS OR THEMES
APE,PORTRAIT,WH IN A SAME SHAPE
ERE EVERY FIELD SUCH
IS PARALLEL TO ASRECTANGLE,SQUA
PRESENTSTION . R, CUBE,ETC.
 SPLIT:- THIS TYPE  FRAME:- WHEN
OF LASYOUT ALAYOUT HAS
LOOKS AS IF THE ABORDER IT IS
PAGE WERE CALLED FRAME AD.
DIVIDED INTO
SECTIONS IT CAN
BE SPLIT
VERTICALLY,HORI
ZONTALLY AND
CAN BE BROKEN
INTO TWO OR
MORE SECTIONS.
 CIRCUS:-CIRCUS  PICTURE WINDOW
LAYOUT DOES NOT LAYOUT:- A VERTICAL
IMPLY STANDARD LAYOUT STYLE
LAYOUT. IT REFERS CHRACTERIZED BY A
TO THE IRREGULAR LARGE PICTURE AND
COMPONSATION OF THE TOP WITH A
ELEMENTS. HEADLINES AND
BODY COPY BELOW.
 COMIC STRIP  CARTOON:-IN THIS
LAYOUT:- IT LAYOUT CARTOON
FOLLOWS THE CARTOON TYPE
PATTERN OF THE ILLUSTRATIONS AND
COMIC STRIP WITH MATCHING COPY IS
THE USE OF USED TO ATRACT
SEQUENCE OF ATTENTION.
DRAWINGS.
DESIGING OF ADVERTISNG LAYOUT
TUMBNAIL SKETCHES

ROUGH LAYOUT

COMPREHANSIVE

DUMMY

MECHANICAL (PASTE UP)

APPROVAL
THANK YOU