OVERVIEW OF EDTECH INDUSTRY!!!

-Saurabh Neve
INTRODUCTION
- What is EdTech according to you?
INTRODUCTION
- What is EdTech according to you?

- Any EdTech enterprises you can think of?

INTRODUCTION
- What is EdTech according to you?

- Any EdTech enterprises you can think of?

- How many EdTech start-ups are registered

in India?
INTRODUCTION
- What is EdTech according to you?

- Any EdTech enterprises you can think of?

- How many EdTech start-ups are registered

in India?
- 4,450*
INTRODUCTION
- What is EdTech according to you?

- Any EdTech enterprises you can think of?

- How many EdTech start-ups are registered

in India?
- 4,450*

- Can you think of any EdTech setup you

were exposed to during your school days?
CATEGORIES
CATEGORIES

Primary and
Secondary
Education
(K-12)
CATEGORIES

Primary and
Secondary
Education
(K-12)
CATEGORIES

Primary and
Secondary Test
Education Preparation
(K-12)
CATEGORIES

Primary and
Secondary Test
Education Preparation
(K-12)
CATEGORIES

Primary and Skill

Secondary Test Development
Education Preparation &
(K-12) Certifications
CATEGORIES

Primary and Skill

Secondary Test Development
Education Preparation &
(K-12) Certifications
CATEGORIES

Primary and Skill

Secondary Test Development Higher
Education Preparation & Education
(K-12) Certifications
CATEGORIES

Primary and Skill

Secondary Test Development Higher
Education Preparation & Education
(K-12) Certifications
CATEGORIES

Primary and Skill

Language and
Secondary Test Development Higher
Casual
Education Preparation & Education
Learning
(K-12) Certifications
CATEGORIES

Primary and Skill

Language and
Secondary Test Development Higher
Casual
Education Preparation & Education
Learning
(K-12) Certifications
MARKET AT A GLANCE

Ed Tech Market
Higher Education Language &
9% Casual Learning
1%

Skill Develop-
ment & Certifica-
tion
24% K 12
39%

Test Preparation
26%

Language & Casual Learning K 12 Test Preparation

Skill Development & Certification Higher Education
MARKET AT A GLANCE
A FEW INTERESTING FACTS!!!

• India’s EdTech market will touch $3.5B by

2022: RedSeer

• India’s EdTech industry is the second biggest

in the world

• 14 Indian EdTech start-ups raised funds amid

the COVID-19 pandemic

• Market Size CAGR – 64%

• Total capital inflow - $1.4 Bn

What makes ED TECH such
a flourishing industry??
 Felt & Stated
Consumer need
 Education is the Largest
Market
- Highly aspirational Market,

- Integral Part of life

- Essence that education is key to

upliftment

- Next FMCG??

- 240 mn students in India

- 8 mn Teachers

- 1.3 mn Schools
 Rapid Increase
of Handheld Internet

- Indian smartphone usage all set to

reach 490 mn
 Globally Declining
Data Prices
- Internet charges in India rapidly
declined after 2016

- Around 55% of India’s have

access to Internet facilities
 Felt & Stated
Consumer need
Rapidly reducing
technology cost
 Increase in need of
Personalization
- Localization

- Usage as per ones

adaptability
 Increase
IncreaseininEngagement
need of &
Continuous
Personalization
Learning
- - Curiosity improvement
Localization
- - Focus on Concepts
Usage as per ones
adaptability
- Quality education available till last mile
 Increase in need of
Gamification
Personalization
- Learning is fun
- Localization
- Rewards
- Usage as per ones
- Increase in Interest
adaptability
 Commercial Innovation
- Different Payment Schemes
Available

- Premium content at an equivalent

Price
Commercial Model

Course
Subscription

Pay Per
Freemium
Session

Content Adverting
Sharing
Most of the firms follow Commission
a hybrid model
EDTECH ECOSYSTEM

TECHNOLOGY CUSTOMERS

TEACHERS CONSUMERS
ED TECH
PLATFORM

INSTITUTES

BUSINESS
CAREER OPPORTUNITIES

- Sales
- Marketing
- Technology
- Analytics
- Teaching
- HR
- Media
- Design
- Animation
IMPACT OF COVID-19
”Once in lifetime triggering event for edtech”

- Major Ed Tech companies reported growth

- In March BYJU’S reported increase in 6 mn students
- Unacademy reported 1.4 bn watch minutes

- 30% to 35% of media space occupied by Ed Tech, massive incremental spend

- Universities, Schools, and tuition classes go online; highly competitive space

- Tech tycoons like Google and Microsoft have joined this race

- 14 Ed Tech Companies raised funds amid pandemic

- Most of the companies are on a hiring spree paying above average salaries
WHAT NEXT???
“Entering a new era of education”

- Offline education will resume, but consumer

mindset has changed

- Engagement, localization and personalization

will play a vital role

- Price war amongst key players; Consumers to

benefit
- Imagine price war between OTT players, we can get to
see this soon in EdTech space

- Highly untapped markets like rural areas still

remain a challenge
WHO ARE WINNERS?
“Entering a student centric model”

- Cultural shift vs need of hour??

- Two kings – Content & Students

- Continuous evolvement in technology and content

wins the race

- AI vs VR what comes first?

- Less cost and quality pedagogy important since

students have multiple options

- Thought to ponder – will people subscribe to

multiple edtech channels just like OTT?
“Nothing can stop an idea whose time has come”