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IoT based Water and Air

Quality Monitoring System
Knowing your environment for a safer tomorrow
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TABLE OF CONTENTS
1. Company Purpose
2. Problem
3. Solution
4. Why Now
5. Market Size
6. Competition
7. Product
8. Business Model
9. Team
10.Financials
Company Purpose

Define the company/business in a single

declarative sentence
Proble
m

•Describe the pain of the customer (or the customer’s customer)

•Outline how the customer addresses the issue today

Problem
 Lack of real time information
about the quality of air and water.
 Significant environmental impact
of poor air and water quality.
 No easy way exist
to monitor the air and water quality.

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Solution

Demonstrate your company’s value

proposition to make the customer’s life better

Show where your product physically sits

Provide use cases

Solution
A web/mobile
platform that can provide user.

Real time Customizable

Early warnings Public awareness
monitoring reports

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Solution
Sustainable Development Goals(SDGs)
GOAL 6: Clean Water and Sanitation
GOAL 11: Sustainable Cities and Communities
GOAL 13: Climate Action
GOAL 17: Partnerships to achieve the Goal

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Why
Now
Set-up the historical evolution of your category

Define recent trends that make your

solution possible
Market
Size
Identify/profile the customer you cater to

Calculate the TAM (top down), SAM (bottoms

up) and SOM
Market Research

Target Audience Survey Questions & Reports

Analysis Data Determine Pricing

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Market Research
Expected Revenue in Billion USD $
8.33

4.86 5.02

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Market Research

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Market Research

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Marketing

SOCIAL MEDIA PAID WORKSHOPS & E-MAIL PUBLICATIONS IN

CAMPAIGNS ADVERTISEMENT SEMINARS MARKETING NEWS

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Value Proposition
• Real-Time Monitoring
•Data Accuracy & Reliability
•Early warning system
•Integration with smart systems
•Productivity and performance
•Data Driven insights and decision
making
•Public health and environmental
protection
• Risk Mitigation and safety
Competitio
n
List competitors

List competitive advantages

Competitors

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Produc
t
Product line-up (form factor, functionality,
features, architecture, intellectual property)

Development roadmap
Progress

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Progress

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Progress

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Road Map
Research and Analysis Phase
Duration:
1 month
 Define the project scope,
objectives, and deliverables
 Conduct a market analysis
and identify the key
competitors
 Research the latest
technologies and trends in
air and water quality
monitoring systems
 Develop a project plan with
a detailed timeline and
budget
Designand
Design andDevelopment
DevelopmentPhase
Phase Implementation Phase
Duration:
(Duration: 3 months
3 months) Duration: 1 month
 Develop the system
requirements and
specifications  Install and configure the
hardware and software
 Design the system components
architecture and user
interface  Conduct user training and
support
 Develop the software and
hardware components  Conduct acceptance testing
to ensure the system meets
 Conduct rigorous testing and the project requirements
quality assurance to ensure
the system works as
intended
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Business Model
Revenue model

Pricing

Average account size and/or lifetime value

Sales & distribution model

Customer/pipeline list
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Business Plan

Data Analysis
Product Revenue
And
Development Stream
Reports

Marketing Partnership Research

And And And
Sales Contributions Development

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Business Model

B2B B2C

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Tea
m
Founders & Management

Board of Directors/Board of Advisors

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 Team

Chaudry Abubakar Ayesha Batool Maria Batool Sandarah Ashraf

Founder Developer Digital Researcher
Business Development & IOT Marketing
Manager

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Financials
P&L

Balance sheet

Cash flow

Cap table

The deal
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Financials
S. No Items Amount (Rs.) Amount ($.)
i) arduino 30000 104
i) Esp 32 1200 4.19
i) Analog Turbidity Sensor 2,300 8.02
i) Ph Sensor 6,500 22.67
i) Waterproof Temperature Sensor 300 1,05
i) Breadboard 170 0.59
i) Jumper wires 450 1.57
i) Ph buffer Solutions 700 2.44
i) DHT 11 sensor 350 1.22
i) CO sensor MQ7 400 1.40
i) CO2 sensor MQ135 350 1.22
i) Hydrogen sensor MQ5 700 2.44
i) LGP sensor MQ6 650 2.27
i) Smoke sensor mQ2 700 2.44
i) Buzzer 350 1.22
i) LCD 400 1.40
i) Multiplexer 900 3.14
i) PM2.5 Sensor - PMS5003 5200 18.14
i) MiCS-6814 VOC 7000 24.42
i) MQ131 ozone 4300 15
i) Power bank 4000 13.95
i) Packaging 1500 5.23
Total 68420 Rs. 238.67 $
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Financials
S. No Modules Amount (Rs.) Amount ($.)
1 Developer cost for app (50,000 per month) i-e 2 months 100000 348.82

2 Hardware engineer cost (50,000 per month) 50000 174.41

3 Show case website cost (50000 per project) 50000 174.41
4 Packages and hosting, domain and plugins 50000 174.41

Total 250000 Rs 871.65 $

S. No Modules Amount (Rs.) Amount ($.)

1 Marketing budget 150000 523.24

2 Workshop and seminar 50000 174.41

Total 200000 Rs 697.65 $

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Questions

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Thank You

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