INSTITUTE- University School of Business

DEPARTMENT- Management
Course Name: Innovation and Entrepreneurship
Course Code: 23BAT-604
MSC Name – Bikram Paul Singh
Designation- Assistant Professor
Chandigarh University

Unit 1- Lecture 2.1.1 DISCOVER . LEARN . EMPOWER

Bikram paul singh - Assistant Professor- USB.
Innovation and Entrepreneurship
Course Outcome:
CO Title Level
Number
CO1 To have an understanding of Understand
innovation, entrepreneurship, and
analytical skills to intuitive thinking and
entrepreneurial opportunity
identification. Will be covered in this
lecture
CO2 To get the know-how of successive Understand
planning, its validation, and solutions
to business problems arising
thereof.
CO3 To analyze the feasibility of economic, Understand
marketing, financial, and technological
aspects to ascertain
business viability.
CO4 To evaluate business models for new Understand
ventures and able to frame strategies
Bikram paul singh - Assistant Professor- USB.
relating to the success of a
Starting the venture:
Idea generation

Bikram paul singh - Assistant Professor- USB.

Bikram paul singh - Assistant Professor- USB.
Bikram paul singh - Assistant Professor- USB.
Bikram paul singh - Assistant Professor- USB.
Bikram paul singh - Assistant Professor- USB.
Bikram paul singh - Assistant Professor- USB.
Bikram paul singh - Assistant Professor- USB.
Bikram paul singh - Assistant Professor- USB.
Bikram paul singh - Assistant Professor- USB.
 Blackboard
Assessment Pattern

Components HT-1 HT-2 Assignment Surprise Test Business Quiz GD Forum Attendance Scaled
Marks

Max. Marks 10 10 12 12 0 4 2 40

Bikram paul singh - Assistant Professor- USB. 12

 REFERENCES
Textbooks / Reference Books
• T1-Gupta, R.K. &Lipika, K.L. 2115. Fundamentals of entrepreneurship development & project
management, Himalaya Publishing House. ISBN: 978-9351426844.
• T2-Ivaturi, V.K., Ganesh, M., Mittal, A., Subramanya, S. 2117. The Manual for Indian Start-ups: Tools
to Start and Scale-up Your New Venture, Penguin Random House India. ISBN: 978-0143428527.
• R1-Gordan, E. and Natrajan, K. 2117. Entrepreneurship Development, 6th Edition, Himalaya
Publishing House, ISBN: 978-9352125404.

Bikram paul singh - Assistant Professor- USB.

THANK YOU

Bikram paul singh - Assistant Professor- USB.