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    Agustina bayu
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    This document provides an overview of product management. It defines product management as discovering products that are valuable, usable, and feasible. It outlines the major areas of product management as discovery, planning, and development. It then discusses frameworks that can be used in product management like scrum, agile, and double diamond. It also defines types of product managers such as marketing and UI/UX product managers. Key characteristics of product managers are also listed such as leadership, communication skills, and problem solving. The document concludes by comparing the differences between product managers, who focus on product development, and project managers, who focus on creating timelines and managing project aspects.

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    Product Management

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    This document provides an overview of product management. It defines product management as discovering products that are valuable, usable, and feasible. It outlines the major areas of product management as discovery, planning, and development. It then discusses frameworks that can be used in product management like scrum, agile, and double diamond. It also defines types of product managers such as marketing and UI/UX product managers. Key characteristics of product managers are also listed such as leadership, communication skills, and problem solving. The document concludes by comparing the differences between product managers, who focus on product development, and project managers, who focus on creating timelines and managing project aspects.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views13 pages

    Product Management

    Uploaded by

    Agustina bayu
    This document provides an overview of product management. It defines product management as discovering products that are valuable, usable, and feasible. It outlines the major areas of product management as discovery, planning, and development. It then discusses frameworks that can be used in product management like scrum, agile, and double diamond. It also defines types of product managers such as marketing and UI/UX product managers. Key characteristics of product managers are also listed such as leadership, communication skills, and problem solving. The document concludes by comparing the differences between product managers, who focus on product development, and project managers, who focus on creating timelines and managing project aspects.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Product M.

    Materials Part I Agustina Bayu P

    Product Management
    Introduction
    WHAT IS

    What’s PM?
    According to Marty Cagan, Founding Partner of Silicon Valley
    Project Group, Product Management is discovering product
    that is valuable, usable, and feasible.
    There are three major areas of product management such like
    discovery, planning and development.
    WHAT IS

    Basic Framework To Use


    • 5 Why’s
    • Scrum
    • Agile
    • Double Diamond
    • Personal Kanban
    WHAT IS

    Advanced Framework To Use


    • Boston Consulting Group Framework
    • McKinsey 7s
    • Value Chain Analysis
    • Kano Model
    • The 4 P’s of Marketing
    • Etc.
    WHAT IS

    Types Of PM

    • Marketing product Manager


    • Product Manager UI/ UX with some technical
    knowledge
    • Principal PM (for a specific area of expertise)
    WHAT IS

    Characteristics Of PM

    • Leadership
    • Communication Skills
    • Problem Solver
    • Time Management
    • Etc.
    3. Input

    How
    To Be A Product Manager
    WHAT IS

    1. Have interests in the PM field


    2. Desire to learn new thing
    3. Reading books, journals, watch YouTube videos, and check
    LinkedIn posts (all things related to management products)
    4. Documenting your experience (we know that a current product is
    not immediately good -> step per step)

    5. Practice (must be highlighted!)


    WHAT IS

    Challenges of PM
    SM Engineer
    Management
    Challenges

    Marketing PM Ops

    Engineer UI/ UX
    Legal UI/UX
    Can be develop into

    In project development, PMs are required to be As a PM you must understand

    ready if the project experiences scale up. prioritization and time management.
    3. Input

    The Differences Between

    Product Manager Vs Project Manager


    WHAT IS

    Product Manager:
    • Focuses on product or service development.
    • Includes project manager works (like make a timeline, etc.),
    strategizing, budgeting, etc.

    Project Manager:
    • Focuses on plans, directs, and manages all aspects of the project
    • The job is to create timelines, SRS, etc.
    WHAT IS

    Reference

    What is product management? archives. Mind the Product. (n.d.).


    https://www.mindtheproduct.com/category/what-is-product-
    management/
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