Professional Documents
Culture Documents
Why Text?
Why would designers like text?
The most inexpensive media to develop.
Least overhead in storage/transmission.
But text creation requires skill:
Good writing and effective use of fonts.
Text can be combined with other media in a powerful
and meaningful way to present information and
express moods.
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Fonts
A typeface is a family of graphic characters
including many type sizes and styles
Times, Courier and Arial are typefaces, each of which
include many sizes & styles
A font is a collection of characters of a single size &
style, belong to a typeface family
Typical font styles are boldface, italic, bold italic, and
underlined
Times is a typeface; Times 12-point italic is a font
In computer use, however, people say font when
typeface would be more accurate
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Fonts
There are several characteristics which may distinguish fonts:
Weight: The weight of a particular font is the thickness of the character outlines
relative to their height.
Slope: the font style is usually connected to the angle.
Width: Some typefaces include fonts that vary the width of the characters
(stretch).
Optical size: refers to the variant fonts by the applications those are typically
used for.
Metrics: Font metrics refers to metadata consisting of numeric values relating to
size and space in the font overall. Font-wide metrics include cap height, x-
height, ascender height, descender depth, and the font bounding box.
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Postscript
PostScript (PS) is a dynamically typed Concatinative programming
language created in 1982. PostScript is best known for its use as a page
description language in the electronic and desktop publishing areas.
PostScript is vector-based: describes characters in terms of mathematical
constructs (e.g., Bezier curves).
The rich font system used the PS graphics primitives to draw glyphs as
line art, which could then be rendered at any resolution.
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TrueType
Anti-aliasing
Selecting Fonts