PROMOTION

SALES PROMOTION
PROMOTION
SALES PROMOTION

 •The set of marketing activities undertaken to boost sales of the product or

service
 •Process of persuading a potential customer to buy the product.
RAPID GROWTH OF SALES PROMOTION

 Sales promotion tools are used by organizations, including

 a. Manufacturers
 b. Distributors
 c. Retailers
 d. Not-for-profit institutions Targeted towards final buyers
CONSUMER ORIENTED SALES PROMOTION

 Goals: Encourage repurchases by rewarding current users, boost sales of complementary products, and increase
impulse purchases.
 Coupons: most widely used form of sales promotion.
 Refunds Or Rebates: help packaged-goods companies increase purchase rates, promote multiple purchases, and
reward product users.
 Samples, Bonus Packs, And Premiums: a "try it, you'll like it" approach.
 Contests: require entrants to complete a task such as solving a puzzle or answering questions in a trivia quiz.
 Sweepstakes: choose winners by chance; no product purchase is necessary.
 Specialty Advertising: sales promotion technique that places the advertiser's name, address, and advertising
message on useful articles that are then distributed to target consumers.
ADVANTAGES OF SALES PROMOTION

 PRICE DISCRIMINATION
 EFFECT ON CONSUMER BEHAVIOUR
 LURING NEW CUSTOMERS WITH PRICE
 CONTROL AND MOVE EXCESS STOCK
DISADVANTAGES OF SALES PROMOTION

 INCREASE PRICE SENSITIVITY

 SHORT TERM ORIENTATION
 HIDDEN COSTS
 ALIENATED CUSTOMERS
SALES PROMOTION
OBJECTIVES OF SALES PROMOTION
OBJECTIVES OF SALES PROMOTION
TOOLS FOR CONSUMER SALES PROMOTION
CONCLUSION

 SALES PROMOTION REFFERS TO NON RECURRING AND SHORT TERM SALES ACTIVITY OTHER
THAN ADVERTISING.
 QUICK RETURNS & ATTITUDINAL CHANGE ARE THE CAUSE OF GROWING POPULARITY OF
SALES PROMOTION.
 SALES PROMOTION METHODS OR SCHEME ARE USED AT MAINLY THE LEVEL OF DECLARES,
CONSUMERS AND SALESMAN.
THANKYOU