Building customer-based brand equity (CBBE) for a tutoring business involves several steps:

Identify Brand Identity:

The first step is to build brand awareness among your potential students and their parents.
This involves understanding their perceptions of your tutoring business and ensuring that
these perceptions align with your brand’s unique selling proposition (USP). Market research
strategies can be used to identify your target customers and understand how they perceive
your brand.

Communicate Brand Meaning:

Once you’ve identified your brand identity, the next step is to communicate this to your
customers. This involves sharing the meaning of your brand, which could include the unique
benefits of your tutoring services, your teaching methodology, or the qualifications and
experience of your tutors.

Evaluate Brand Response:

This step involves assessing how your customers respond to your brand. This could be
measured through customer feedback, reviews, or testimonials. It’s important to understand
how your customers perceive your brand and whether they are