Professional Documents
Culture Documents
In recent years, Amazon has emerged as a global leader in the e-commerce industry, with a
significant presence in various countries.
This case focuses on Amazon's digital strategy in India, a country with a burgeoning
ecommerce market.
India's rapidly growing internet penetration and the increasing adoption of smartphones
have presented both opportunities and challenges for Amazon.
1. Introduction
⮚The emergence of e-commerce in India has attracted global players, including Amazon, which
recognized the market's potential.
⮚To establish a strong presence, Amazon devised a digital strategy tailored to the Indian consumer's
unique needs.
⮚Amazon entered the Indian market in 2013 and faced stiff competition from established local
players. To succeed, Amazon needed a robust digital strategy tailored to the Indian market.
(4) Amazon India launches its largest Fulfilment Centre in the city of Bangalore - YouTube
Indian E-Commerce Market
Creating a Seamless Online Shopping Experience
E-commerce Innovation
CUSTOMER-CENTRIC APPROACH BUILDING TRUST THROUGH SELLER.
Porter’s 5 Force Model
Comparison of Sales and Revenue data
Amazon
and has done well in Tier I cities with over 5 million Prime
subscribers.
● Amazon is one of the most trusted Internet brands in India,
Market Expansion
Regulatory Changes
Logistics and Infrastructure
Innovation and Diversification
Conclusion
Dynamic Market Landscapes.
Amazon & Flipkart Dominance.
Unique Business Models.
Fierce Competition.
Market Shift Factors.
Ongoing Expansion.
Consumer-Centric Approach.
Innovation & Technology.