Hasky International

Activation Proposal
Objectives

• Building awareness of the brand

• Creating PR with the potential sellers and buyers

• Stimulate demand for the product

• To enhance the visibility of the brand to the TG

• Create brand image among competitors

Strategy
• Conducting a mystery shopping activity in order to,
• Identify the market

• Enhance the brand awareness

• Plant the brand’s worthiness in the TG

• Activation will carry out using two phrases

Phrase 01 Phrase 02
Mechanism – Phrase 01
Educating the benefit and
quality regarding the
Allocating a trained Requiting German Hasky
Hasky blade mentioning
promoter brand metal cutter
his experience with the
brand

Promoter will be briefed Quickly identifying the

regarding the brand brand given by the owner

Requesting metal cutter

Promoter visiting selected
without mentioning the
hardware
brand
Mechanism – Phrase 01
• Promoter will be advised not to reveal his identity to the hardware owner.

• Once he receives competitor brand, he will ask for Hasky brand cutter mentioning its
quality over other brands.

• Explaining his experience with the Hasky cutter.

• Revealing his experience with the German Hasky brand sales representative who issued a
free cutter to experience the product.

• By following those steps, promoter will plant a good name regarding the brand inside the
hardware owners mind.