Time frame

Action Allocated budget Dec Jan Feb Mar Apr May May

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2

Approaching social media agencies

briefing regarding the requirement

Evaluating the proposals and selecting and agency

Entering into an agreement with the agency

Planning the social media contents

Social media planning
Selecting suitable infleuncers through the agency

Paying agency advance payment 150000

Executing the plan

Reviwing the final results

Agency cost 200000

Recruiting delivery riders by posting advertisements online 5000

Recruiting caller centre agents by posting advertisements online 5000

briefing and training recruited employees

Launching Home Delivery Platform Advertising regarding the home delivery platform (Social Media) 50000

Poster and hand bill printing 50000

Poster pasting and hand bill destributing 15000

launching delivery platform

Educating staff regarding the point based loyality program

Advertising loyality program on social media platforms 15000

Planning and special event to launch the loyality program

Posters and handbill printing 50000

Poster pasting and hand bill destributing 10000

Preparating of branded merchaniding to destribute on the event day 50000

Customer loyality program
Planning special enagement games to conduct on event day 20000

Preparating of loyal customer badge 10000

Hosting the event and event cost 250000

Registration of loyal customers

Handing out the loyal customer badge

Post event social media advertising 50000