Oliveros College, Inc.

A/Y 2020 – 2021

BUSINESS PLAN

(AESTHETIC FOUR)

Proponent:

Jasper E. Talangan

Ms. Yedda V. Adayo

Instructor
 Aesthetic Four

I. RATIONALE

Planning and organizing for an event is never easy, there are lots of things to
consider such as the location or venue, the catering, and the theme of the event.
Aesthetic Four is a company that offers variety of services for your event planning and
organization. Services offered are venue suggestions, theme and decor ideas, caterings
and program flow. Given with its reasonable price, one can have an ideal and memorable
event of their life.

With these services, the customers will not feel any hassle about planning
their desired events, worry-free in a friendly price. The proponent; because of his
passion and hobby of conceptualizing themes for events, decided to create a company
that offers services as mentioned above since people nowadays are fond of celebrating
different life events. The concept of this business is creating a memorable event for
everyone by providing a good and friendly service with a touch of art and love.
II. SWOT ANALYSIS

STRENGTHS

Financial Strengths: The owner already has enough budgets to fund the business.

Services: Hassle free and wallet friendly services with incentives are offered.

Internal Strengths:

* Cooperation and coordination among organizers and partners are manifested.

* Communicational approach of the organizers to the customers and clients is polite and
approachable.

* Business owners have sufficient knowledge and passion with the kind of business they
developed.

WEAKNESSES

Manpower: It is difficult for the owner to find compatible partners for the different
services such as the caterers, suppliers for the materials needed in decorations, and a
venue or location provider.

Advertisement and Identity: Since the business had just started, the owner find it
difficult to advertise their services and create their own identity in the business industry.

Pricing: It is quite hard for the owner to create a price that will suite the financial
capability of the client and at the same time will cover the needs to create an ideal event.

OPPORTUNITIES

* Seasonal occasion like wedding season during month of June, school promenade
season during February, graduation and moving up rites during March, and other
occasions such as debut, birthdays, christening, and a lot more.

* In demand and trending gimmick of different concepts for every event.

* With the use of innovation and timely ideas, technology, and other materials,
advertising the business and services offered by the company will be fast-spreading.
THREATS

* Several customers and clients nowadays are more practical.

* Clients' satisfaction and preferences changes over time.

* There are other businesses that offer the same services that give chance to competition.

III. VMGO

VISION
 To generate satisfaction and trust-worthy service for every valued client.
 To maintain a sustainable and sufficient income generating business
that's open for partnerships.
 To promote arts through event planning business.

MISSION

 To provide a 100 % satisfaction to the clients and maintaining the level

of excellence in every services among other competitors.
 To make every event of the client as a memorable and unforgettable
experience.
 To express and let out arts in every event that the company will organize.
 To maintain a friendly, fair, and creative work environment amongst
business partners and clients or customers.

GOAL

 To attain the highest point of success.

 To deliver a remarkable service to the valued clients.
 To hand high quality service with the personal needs and wants of the
clients.
 OBJECTIVES

 To attain not less than three (3) appointment and reservations a month.
 To meet clients’ satisfaction.
 To gather more clients than other competitors.

IV. ORGANIZATIONAL STRUCTUE

Head Organizer

Venue Organizer Theme Organizer Catering Services

Hotel,
Restaurant
and Resort
Partners Supply Partners

V. SERVICE DESCRIPTION AND COST ANALYSIS

Consumers’ satisfaction and preferences are the very important factors that the
business owner should put in mind when planning to establish a business in order to meet
the needs and wants of the consumers. The services that the business will offer are location
and venue suggestion, theme and concept options, and catering services that are all open for
customization depending on the desired ideas of the client.

How will an event be realized without planners?

How can one appreciate a drawing without a color?

 If consumers are looking for an organizer that's suitable for every event, the business
also offers services for seasonal occasions such as wedding, debut, christening, Christmas,
and promenade. The business also offers planning and organizing for events such as
seminar, workshops, and other gatherings. Incentives are also offered to valued customers
and clients.

Cost Analysis

Assets
Current Assets
Cash 50,000
Accounts Receivable 45,000
Inventory 15,000
Prepaid Rent 5,000
Prepaid Insurance 10,500
Total Current Asset 125,500

Fixed Assets
Service Vehicle 200,000
Less: Accumulated Depreciation 5,000
195,000
Equipment 50,000
Less: Accumulated Depreciation 3,000
47,000
Total Assets 367,500

Liabilities
Current Liabilities
Notes Payable 200,000
Accounts Payable 50, 000
Salaries Payable 1,500
Utilities Payable 1,000
Interest Payable 3,000
Unearned Referral Revenues 6,000
Total Current Liabilities 261,500
 Owner's Equity

Capital 106,000 106,000

Total Liabilities and Owner's Equity 367,500

VI. MARKETING STRATEGIES

Aesthetic Four's main goal is to provide high quality service with excellent
client satisfaction. Surely, clients will find convenience to where the business is
located. Our services will provide a relaxing ambiance to our clients when they
step inside our office and have reservations, for we are going to take over the
stress that planning and organizing an event might bring them. It also offers
reasonably price services with an ideal outcome.

The main way of promoting this business would be through social media. We
will create a Facebook page, a website and a YouTube channel in order to relay
the information to the public of what this business could offer. Considering that
in this kind of business, it would really give idea to the public about the
innovative way of celebrating once in a lifetime events. The proponents or
company are confident that this would be the best way for the business to
negotiate with their customers’ wants and needs.

Giving flyers and some printed advertisements is also a way of promoting the
services that our company offers. This will be done before the opening and
during the operation of the business. After the client had scheduled for a
reservation, we will provide them with a souvenir that could motivate them to
advertise our business as well.
 VIII. RESULTS AN D DISCUSSION

Aesthetic Four

Mission: Aesthetic Four's mission is to provide a 100 % satisfaction to the clients and
maintaining the level of excellence in every services among other competitors, make every
event of the client as a memorable and unforgettable experience, express and let out arts in
every event that the company will organize, and to maintain a friendly, fair, and creative
work environment amongst business partners and clients or customers.

Vision: The vision of Aesthetic Four is to generate satisfaction and trust-worthy service for
every valued client, maintain a sustainable and sufficient income generating business that's
open for partnerships and promote arts through event planning business.

Motto: Your wish is our command!

The business will offer services that are familiar to everyone, they decide and we

provide. Clients are the very vital part in establishing this kind of a business. Being biased

must be avoided in the business because the business’ sole intention is to see one's dream

and provide them with it.

People who have always wanted to try something new will be contented herein. The

services offered will show authenticity. Our services will be introduced and served to our

clients with its uniqueness that will make them ask for more. For instance, the debut with a

concept starry night, where the motif will be in midnight blue color with a touch of gold and

silver, the venue will be in a garden decorated with many lights of different sizes (mostly

small) and with elegance the debutant will dance along those lights like she's dancing with
the stars. Filipinos are a natural appreciative when it comes to view or scenery of different

aesthetic and naturally a lover of photos such as selfies so the idea of organizing an event

with such theme will be patronized by the potential clients, but in order for the business to

outstand its competitor, the owners plan to add something that such as freebies and

incentives after reaching a particular quota in a service. In terms of prices, each service

renders cheaper value which will be based on the service specification, for example,

Christening.

The persons included in this organization serves as the owners of the business. They

will be the one to provide the capital for the entity and the ideas of establishing this

business.

For every hard work that you do,

Success is ahead of you.

-anonymous

There are no secrets and shortcuts to success. It is done through team work and hard

work of those seeks for it. Great things in business are not often done by one person alone.

Joy and success for the organizations mean that they provide their customer's need and

whole satisfaction. Effort, time, and patience are the essential things in starting a business,

effort means you have to invest both physical and financial because no business will start if

you won't initiate, time means you will not be able to get success in business overnight, it

takes a lot of time and sometimes you have to experience failure first before success, and

lastly, patience, in business patience is also a virtue, don't rush things for it gradually comes

and fall according to your plans. In order for the business to reach the success and last in the

industry, self-determination and optimism must be acquired in one's self. Business doesn't

work without taking risks and sacrifices. As the business starts to operate, the owners seek to
have a fruitful outcome. This opportunity enables the people involved to engage into

something that will be beneficial to them in their chosen careers. Not just to provide an

excellent service but also perceive satisfaction and contentment in our customers’ endeavor.