Gold Jacquard Events

Instructor:
Ma’am Kaenat Malik
Group Members
Farzana Kashab (9750)
Laiba Shamim (9666)
Ruba Haroon (9780)
Iqra Khan (9887)

Report on Feasibility of our Estimated Business for the course

Introduction to Business Finance Submitting on November, 22nd, 2019.
 Acknowledgement

First of all we would like to thank almighty Allah to give us great knowledge, wisdom, opportunity to
improve and show our skills whatever the platform may be, He always guided us show the right path at
the right time.

We are highly obliged to mention our dear instructor Ma’am Kaenat Malik who gave us golden
opportunity to this wonderful project of Introduction to Business Finance on our five year feasibility of
our business project of Event Planning. She also supported by giving us right instruction to perform the
project by explaining things that we did not know

Currently we are working as a Feasibility of our own business that we are going to starting. Please note
that all the financial information is strictly confidential and must not be shared.

In this report all the amounts are in PKR

-We all group members take the responsibility of the authentication of this project and we have all the
proof of the events that we considered and written so far. In parallel to it; these numbers of events can
also be verified by any member of our group.

Finally we would like to thank our group members for their coordination and team work and our family
who helped us to finalizing this project within the limited time-frame.

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 Table of Contents

01 Background 04
-Industry Structure
-Nature of Participants
-Key Success Factors
-Industry Trends
02 Company Description 05
-Vision
-Mission
-Goals
-Values
03 Business Analysis 06
-Competitor Analysis
-Estimation of Clients
-Key Partners
-Unique Selling Proposition
04 Marketing Plan 07
-Marketing Campaign
-Digital Marketing
-Services and Feedback
05 Promotion Plan 07
-Business Card
-Advertising
-Networking
06 Challenges and Risks 08
-Financial Loss
-Damage to Facilities
-Natural Disaster
-Overloaded Work Effects
-Loss of Damage of Materials
07 Financial Projection 08
-Income Statement
-Balance Sheet
-Cash Flow Statement
-Revenue Generation
08 Conclusion

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Background:
To start a new business we must analyze its related industry. As we see lots of event planning business
internationally or nationally, they bring new trends, participants and prospects of this business in
Pakistan. So we decided and we have our own interest in event planning business and we choose as our
own business and named as Gold Jacquard Event

Industry Structure:

It’s a new model of business that we chose and doing in Pakistan. But most of the people encourage
adopting this business with having experiences. In this industry people are encourage to come with Youth
Passion over this business. To start this business we have to face fewer competitors as this is the growing
industry. So people can easily enter in this industry. By analyzing all these we refer event management
business easily in Pakistan.

Nature of Participants:

Most of the participants in these events are willing to provide to corporate many clients and many events
rather than individuals. Though most of them are providing individually services to clients and events but
we choose this business so we have to satisfy both individual and corporate clients through our services
and quality.

Key Success Factor:

To achieve success in this business we have to manage the situation with strong commitment and most
important firstly we have to satisfy our client through quality and services. Every client who is the part of
our team will be responsible to push ourselves a higher level.

 Accurate satisfaction of clients wishes.

 Remarkable revenue made on each event planned.

Industry Trends:

Event management industry is growing industry and it has huge scope because events are increasing day
by day in Pakistan and it’s a growing sector in Pakistan. and good business for youth as they are more
willing towards this sector.

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Company Description
Vision

The event management is the service sector in Pakistan that has still very low impact in our society. So
our vision is to develop this interesting business by running event Management Company in the Pakistan
that soon after reached to worldwide. Producing the highest quality events that not only set the standard
for event production, but also set the trend in Pakistan

Mission

Our mission is to make every event delightful, unique and to get fame through worldwide. First we will
start our business that will be paid by our own pocket that means the team members are going to spend
money on our business and No formality of loan or investors. Our main mission will be that every
customer or dealer feels free to give us orders without worrying about cost.

Goals

Short Term Goals

In short term goals we have chosen to target middle class and lower middle class to just want to make
image on the minds of customer without any further delay on our business. As the high class events will
be costly for us and they will contact those who had already done events management before.

Long Term Goals

In Long Term Goals we have to make our influence in all over Pakistan. After having much popularity we
will target the upper class too. As we will reach to the profit margin, we can easily take risks on
expensive events.

Values

Maintaining Code of Ethics

We will maintain the code of ethics as of “Descriptive Morals” that means what type of people consider
what type of moral values.

Equal Treatment to Customers

Customer’s perception will be highly appreciated. We will never differentiate our customers on the basis
of their financial statement. We will love to get the opportunity to work for our Customers.

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 Creativity

We girls are someone who considered being best in creativity. As the business is owned by girls so we
will apply all our creativity towards our upcoming events and make people astonished and satisfied.

Building Relationship

Our business will run on the basis of high networks to public. We will focused to build relationship to our
customers by giving them marvelous services and treatment like a family.

Business Analysis
Competitor Analysis

Although event management has not influence much in Pakistan, but there are number of competitors
found already well positioned. Among all those, La Rosh Event Planners, Evento , Nizam Event Planners
etc. They are already having their image in large number of customers.

Estimation of Clients

In our starting days there will be shortage of clients as something about what people are unaware will
definitely go for that. Our first clients will be our family members and distant family members because
they would trust on us. By handling their wedding events and birthdays we will see our progress and
competencies to our business also go for our lacking research. First year will be only extent of ten clients.
Later on the upcoming years it will increase.

Key Partners

All those coworkers that are directly linked on an event will be our partners. These are caterers,
Decorators, Musician Bands, and also Beautician for dressing and making up.

Unique Selling Proposition

Event Planners mostly focus on whether birthdays or rather than weddings but what we will do that we
will be going to choose all kinds of events such as Bridal showers, Anniversaries, surprise parties, candle
light dinners, Family gathering parties, DJ parties, as well as birthdays and marriage ceremonies. All
these little events basically for those who can afford easily those expenses and enjoys the same the way
upper class does.

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Marketing Plan
Marketing Campaign

We will post an advertisement that will clearly show the portfolios. In those ads we will add some key
words like food, fun, games; memory etc. with attaching the event videos that we took from our events.
The campaign will not take much cost as it is estimated to five thousand only.

Digital Marketing

We will make the website for our business and also bold pages in social media. Then we contact to our
friends and friends of friends to like and spread awareness about our business that is Event Management.

Services and Feedback

We are not going to compromise on our services as we will be focused to every small to large stuff of
required tools that maintain the positivity of an event. On the time of getting payment of the event we will
take five minutes to our client and request them to let us know about our qualities and lacking.

Promotion Plan
Business Card

We will print our business card in large quantity for all those aged people who are unavailable in social
media and internet. Through this card they will easily contact us at any time by dialing our numbers, and
meet easily by getting the detail location.

Networking

For the promotion of any kind of event networking is very necessary. Our networking will be based on
the people who will be in surrounding like our clients, key partners, friends etc. Our services and event
management will be splendid that it might develop high networking.

Advertising

We are not going to spend much on advertisement and their publishment. We would like to favor and
concerned for people who are active in social media and their interest in events and gatherings. After
getting some projects we will be start publishing on weekly or monthly upgraded magazines.

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Challenges and Risks

Financial Loss

Our challenges to the business are projected to middle class first of all so we may face loss at the
beginning. It is not our lacking what we considered that to focus in making huge amount of clients and
community who trust us and feel motivated by our low cost offerings.

Damage to Facilities

We may provide every extra facility to our Events but we are not perfect in every aspect. Anything can be
happened and we never estimate about it. Of all those lacking, we may have no parking facilities outside
the venue, Water supply, Late reaching of Caterers, Shortage of dispensers and fans etc.

Natural Disaster

The one and only situation that is unexpected to everyone is facing natural disaster. In Pakistan
surprisingly worst situation occurs and people give their tough time to overcome and save themselves
from those situations. This year Pakistan was full of rains resulting in loss of every individuals planning
and processes.

Overloaded Work Effects

People these days feel stressed after having different tasks at the same time. There is chances of getting
sick or any accident to worker that might result in overloaded work and its negative impact on other
workers.

Loss and Damage of Materials

Any loss can be happened that is loss of equipment, furniture, utensils etc. at any time and we are going to
responsible for such loss.

Financial Projections
Income Statement

Leading the industry in event planning requires the use of the resources available at the lowest cost. We
spend less money on overhead than other event planners. This savings allows us to market in creative
ways and spend funds on expansion into other areas when the time is right. In Pakistan before three years

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of business time spending and reaching towards the profit no tax concept lies. So after our earning profit
we are going to pay our income tax to our Government by law and order.

Income Statement
Years 1st 2nd 3rd 4th 5th
           
Revenue          
44000 100000 150000 200000 350000
Service Revenue 0 0 0 0 0
- - - -
Payment to 45500 135400 143900 273900
suppliers 0 -862000 0 0 0
           
Expenses          
Depreciation   -4000 -4000 -4000 -4000
Utility   -22000 -22000 -25000 -25000
Advertising -2000 -3000      
Printing -1000 -1000      
Rent   -120000 -120000 -132000 -132000
           
Earning Before
Tax -18000 -12000 0 200000 280000
Tax Rate       31% 31%
Tax Amount       -62000 -86800
           
Net Income -18000 -12000 0 138000 193200

Balance Sheet

The liabilities section in the balance sheet includes the borrowing of cash and notes and not having done
of our services which is short term and has been added to sharpen our businesswise set up for success.
According to the numbers, we start out fair and end up amazing. We will be gain healthy net worth with a
profit mmargin of over. We are operating from loss to boosting the net worth even higher.

BALANCE SHEET
2,020 2,021 2,022 2,023 2,024
Cash $200,000 $200,000 $200,000 $200,000 $200,000

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 fixed assets
Equipment $20,000 $20,000 $20,000 $20,000 $20,000
Furniture $40,000 $40,000 $40,000 $40,000 $40,000
less accumulated depreciation -$4,000 -$8,000 -$12,000 -$16,000
current assets
prepaid expense $3,000 $4,000
office supplies $2,000 $2,000
prepaid rent $120,000 $120,000 $132,000 $132,000
utility expense $22,000 $22,000 $25,000 $25,000
total assets $265,000 $404,000 $322,000 $405,000 $401,000
LIABILITIES
a/c payable $48,000 $166,000 $72,000 67000 7800
short term loan $35,000 $50,000 $50,000
long term loan
PARTNERS EQUITY
Farzana $50,000 $50,000 $50,000 $50,000 $50,000
ruba $50,000 $50,000 $50,000 $50,000 $50,000
Laiba $50,000 $50,000 $50,000 $50,000 $50,000
Iqra $50,000 $50,000 $50,000 $50,000 $50,000
net income -$18,000 -12,000 0 138,000 193200
total liabilities and equity $265,000 $404,000 $322,000 $405,000 $401,000

Cash Flow Statement

Our cash situation is great. Though we begin with little additional cash, our increased growth Permits us
to make up for lost time. Our cash balance is continuously above the mark with the cash flow not too far
behind. We have no negatives in our cash analysis.

Cash Flow Statement

1st in 2nd in 3rd in 4th in 5th in
YEARS (pkr) (pkr) (pkr) (pkr) (pkr)
Beginning Balance 200000 152000 22000 134000 175000
         
CASH INFLOW          
Profit before TAX 18000 12000   200000 280000

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Increase in Loan 35000 50000 50000    
Depreciation   4000 4000 4000 4000
TOTAL CASH INFLOW 217000 186000 68000 330000 451000
         
CASH OUTFLOW          
Capital expenditure 60000 60000 60000 60000 60000
Other Expenditure 5000 148000 142000 157000 157000
Tax       62000 86800
TOTAL CASH OUTFLOW 65000 208000 202000 155000 130200
           
ENDING CASH BALANCE 152000 22000 134000 175000 320800

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 Ratio Analysis

Data on our business ratios is shown in the table below. Though it may not reflect the overall scenario as
it is prepared based on projection and all necessary data are not available but we try to do this analysis as
follows: Ratio Analysis for year

RATIO ANALYSIS FOR FIFTH YEAR

BALANCE SHEET RATIO
RESULTS
current ratio current assets 357000  
45.7
  current liabilities 7800  
debt to equity total liabilities 7800 0.03  
  total equity 200000 9  
INCOME STATEMENT RATIO
gross margin gross profit 761000  
350000
  sales 0 2.17  
net margin net profit BT 280000  
350000
  sales 0 0.08  
ASSETS MANAGEMENT RATIO'S
350000
sales to assets sales 0  
  total assets 401000 8.7  
return on asset net profit BT 280000  
  total assets 401000 0.69  
return on invest net profit BT 280000  
  net equity 200000 1.4  
ASSETS MANAGEMENT RATIO'S
273900
a/c payable turnover pay to supplier COGS 0 351.  
  a/c payable 7800 1  
average pay period 360 360  
  a/c payable turnover 351.1 1.02  

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Revenue Generation

We are not getting greedy for huge assets or capital as we focused to build up our career but having our
own business and we thought this one will be most suitable for us as we four partners analyzed that we
can easily reach to the goals where we are passionate about working and spending the tie so we
fortunately reached to the profit margin from travelling to losses and then breakeven period.

Conclusion
This is the very unique idea that our group took for making our project and it can also implemented in
real world today. As we are observing the business all over the world we get that there is no place for
those new innovators whose competitors are established already well. Although Event planning is in
trending today but we estimate a very small number of competitors and we decided to precede remarkable
work in this field. We also seen people of every class are crazy to make their events memorable and
unforgettable. And to make their event beyond the expectation we decided to put our ideas and talent on
their fulfilling desired.

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