A

SUMMER TRAINING REPORT

ON

A Comparative study on Customer Satisfaction towards Event Management

++++++++++++

Submitted To

DEPARTMENT OF MANAGEMENT STUDIES

TEERTHANKER MAHAVEER INSTITUTE OF MANAGEMENT AND

TECHNOLOGY, MORADABAD

In Partial Fulfillment of the Requirement of the Degree ofMaster of Business Administration

SESSION: 2018 - 2019

TEERTHANKER MAHAVEER UNIVERSITY

MORADABAD

Guided By Submitted By

Priyanka Gupta Racy Jain

Accounts & Administrative Head MBA 3rd SEM

PRIYA EVENTS, INDORE TMG1702129

1
 TABLE OF CONTENT

Content Page No.

 Executive Summary

 Introduction

 Company Profile

 Literature Review

 Objectives of the Study

 Research Methodology

 Analysis and Interpretations

 Findings

 Conclusion

 Suggestions or Recommendations

 Limitations

 References/ Bibliography

 Annexure

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 STUDENT DECLARATION

I Racy Jain hereby declare that the research work presented in this project report entitled “A

Comparative study of Customer Satisfaction towards event management company” for

the fulfillment of the award of Master of Business Administration from TMIMT, Teerthanker

Mahaveer University; Moradabad is based on Summer Training. The Summer Training

embodies the result of original work and studies carried out by me and the contents of the

project do not form the basis for the award of any other degree to me or to anybody else.

RACY JAIN

MBA 3 SEM

TMG1702129

3
 ACKNOWLEDGEMENT

It gives me immense pleasure and privilege to acknowledge my deepest sense of gratitude

towards all those who helped me in the successful execution of this project.

I would like to thanks Principal Prof. (Dr.) Vipin Jain and HOD-Management Dr. Rajiv

Verma for his able guidance. I also extend my gratitude towards Course Co-ordinator Mr.

Mohit Rastogi (Project Incharge), who entrusted me for the completion of this project.

I am highly indebted to my Project Guide Dr. Pratibha Sharma whose constructive

counseling and able guidance helped me immensely in bringing out this project in the present

form.

The acknowledgement would be incomplete without thanking my family and friend who

were a big support throughout.

Racy Jain

MBA 3rd Sem

TMG1702129

4
 Executive Summary

The Priya Events is an event management company in Indore. As Priya Events Work in many

sectors as Social events, corporate events, School contact Programs, Exhibitions, Live

Concerts, Family Functions, BTL& Promotions events.

Our Missionis to ensure these events generate a positive impact and motivate our client’s

audience. We do this by thinking strategically and imaginatively about how to best meet our

client’s business objectives.

We manage events gratifying the diverse needs for corporate as well as for individual client’s

arranging from launching a product to celebrating an anniversary to announcing awards or

conducting awareness campaigns. We offer client’s imaginative ideas which will craft their

events to stand a part. Our original ideas blossom into reality with the superb production.

This report is based on the customer satisfaction towards event management that what they

are thinking about the event done the research about the event management and to know

about the opinion about the customers what they like in the event like the service or not.

Customer satisfaction is the major factor in the study of customer satisfaction.

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 INTRODUCTION

In this pic shows the decoration by the company

This project report is based on the survey entitled “A comparative study customer

satisfactiontowards event Management Company”. In the market there is a 40% boom of

work in the event management. Nowadays youngsters are choosing their field in the event

management.

Event Managements is the Industry where we get the chance to meet the celebrities.Event

Management is the process of Planning Directing and control .In the Events we have to take

lots of risk like in the rainy season we are organizing our event so we have to suffer lots of

problem.It is the big industry where we get the opportunity to show our talent and we have to

be dedicated towards our work.First we have to organize the plan where we have to organize

our event and which place and how much fund we have to invest in this event. We have to

organize our workers or in event language we can say that vendors for which they are doing

the work in the event.it are industry which is full of enjoyment and the focused on the

particular work. It is the industry focused on the work and to be dedicated towards on our

work.

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In Event management we require the following things- Venue, food, sound and lights,

Decoration, site place and event promotion team HR planning team and the perfect team who

can manage perfectly the team we need good sound system in the corporate events and the

good artists who can do good event walkie-talkie need to do conversation between the

employees for their long distance so that they can do their conversation properly.

Elements of Events are as follows which is considered as following are:

 Site location of the event

 HR team with coordination

 Setup should be in a Proper Manner

 Planning should be perfect in a proper manner

 It is organized in a wide area where people can enjoy their functions or any

program.

 Sound system should be perfect while organizing the events.

 While organizing the event all facility should be available in that area like

“ambulance,police,washrooms” for both girls and boys separately

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 Stalls of the food and water should be available and all the transport an electricity

facility should be perfect.

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 Company Profile

Our company name is PRIYA EVENTS which is running last from 20 years and the

company owned and managed by “Nimesh Pitalia”

Our Company is full of service marketing and event management and productions company

agency our company is partnership with the individual service concept and innovation ideas

through complete event services and executive management with result analysis.We are

supporting our partners and sponsorship strategies with the innovative

operations,promotions,advertisement, and consumer behavior and support the media.

An event is special to enjoyment we all get the chance to meet the Big celebrities and we are

doing the plan of the special occasions in our own innovation way to make it in an energetic

way the audience will attract towards the audience. The corner stone of our company is the

hard study of the events objective and the requirements so we can complete their requirement

according to their desire.

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 Mission Values and Business Objectives of the Company

Mission

Our company mission is that to provide the better services to the clients and to give them

better results with a complete solution of their events with the creativity and the innovative

ideas.

Values

We are doing hard and smart work for the clients to build the better position in the market

and to build a better connection with the clients for the future.

Objective

We try to plan there will be perfection in the event that the client will not need to suffer

because of us and we clear all the points to the client about the event.

Various types of Events our company is organizing to meet the requirements of the

Customers they are classified as below:

 Corporate Events

 Sports Events

 Exhibition

 School Contact Program

 Live Concerts

 Fashion Show

 Family Functions

 Promotional Events

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 Corporate Events

These events are organized to fulfill their targets for the next year and those who have

completed their targets they are achieving the bonus and prize given by their company.

I have organized the Finance Company Event that is Deewan Housing Finance Limited in

this event they have discussed their targets and what target has to complete in the next

year.This Event is preparedwith the full setup console, sound system, stage, and learned

various types of sound system.

Types of Corporate Events

1. Seminar and workshop

2. Conferences

3. Business Meetings

4. Awards and Prize Distribution

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Sports Event

Our Company is also organizing the sports event like match launching the car.

In these events we have to manage the crowd and the public the main focus on this event to

manage the public around the area and these events are running for a long period of time. In

these events we have to manage the carefully and to prepare the full setup and the domes of

the area these events are managed in the big area. In this event we have to coordinate our

team and to work with them in a proper manner and there we have to manage the Media and

to manage the food stall for the public so the public will not have to suffer the problems.

This Picture represent the BAHA event which is held every year in the month of

January.

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Types of Sports Events are

1. BMW- Drive Experience

2. Cricket Match

3. BAHA-Car Race

Exhibition

An Exhibition is Stall for the books and the food various books are there in the stall of

various authors people are interested in the books and the people are interested to buying the

books. In other words we can say that exhibition in the form of collection of various things

like the collections of old paintings, books ,collection of music system and those are

interested to buying it they can buy it from those exhibition in the exhibition we have to

manage the crowd. If there is a stall of book so we can organize the stall of the food also so

they can eat there only whatever they want to eat like in this age people are like to eat various

items.

This Image shows the Exhibition.

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School Contact Program

Our company is also organizing the school contact program in various schools it is organizing

their events some of the school contact program events are:

 Savlon Activity- Customer Social Responsibility Activity

Our company has targeted 3500 schools and this activity is from 1 to 8th class students.

This Activity is held in various cities of Madhya Pradesh in Indore,Bhopal, Ujjain, Gwalior

and Jabalpur. Our team is doing this activity in various Schools. We have our own in

different cities and own vendor and they are going in various schools to organizing these

activity and engaging with the students and teaching the tips how to be aware from all these

unhygienicand to keep your hand neat and clean and to be remain in a proper way.

 Eicher Activity-Customer Social Responsibility

Eicher is Transportation Company they are promoting their Bus in various Schools by doing

these activity in various schools there is a Quiz competition from 1to10 standard. Students

and we are taking each 10 students from every class if they win the prize and these students

who won the prize and they will go to the national level and if they won the prize in the

national level so they will get the chance to go to the NASA. In this Activity our company is

targeted 170 Schools of A+ Schools.

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This image represents the School Contact Program of Either, Salon and Tata Building India.

Tata Building India- Customer Social Responsibility

Tata Building India is one of the India’s largest essays writing competition in various 13

languages. This step is taken forward by the TATA team to motivate to the youngsters to

write about our nation. This competition is started in 2006 with the 6 languages and the 1

lakh students participate in this competition across the India in English language. In 2007 the

competition started in Hindi and Bengali and in 2009 another three more languages is added

Guajarati Marathi and Oriya. In 2010 they reached up to two million students across the India

in 8 languages.

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Live Concerts

Our Company is also organizing the live concerts project of the music concert in this event

we have to manage the crowd of the people and to take them their cards and while they are in

the area of concert we have to do full checking and to take care of musician full sound system

is working or not and to manage the events in a proper way specially the crowd and to

manage the security guard because in this event there is so much rush and these events are

taken place in the big area like I have organize this event in the “Lalbhaag ganga garden” in

Even the Arijit Singh is there to play the music and all the people are enjoying these types of

Concerts may be in the form of Night Club Party. Concerts may be take place into the big

hall.

In this image Sonu Nigam performe ina live concert

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Fashion Show

Our Company is also Organizing the Fashion Show it is an event where the models take their

self and they are representing their self in the fashion show while showing their culture their

traditions, their values and what they know about it and they answering the questions clearly

while they are performing their selves and they have to represent their body their body

language should be perfect in this event we have to manage the things sound system and the

console body of the sound Fashion Show is the Talent where all good looking boys and girls

are showing their talent and showing their body language. Recently our Company has

organized Redfm93.5 Radio Mir chiFashion Show in which all students have shown their

talent and they represent they own by showing their traditional clothes both boys and girls.

Family Functions

Our Company is also organizing the family functions like wedding ceremony, ring ceremony,

Birthday Celebration we are all part of this family function and organizing them in a proper

manner our team is doing the planning of the event and how to do design the event and

managing the event in a proper way so the customers not to face the trouble for any problem

like electricity facility should be in a proper way Get together functions and we like to

interact the people in these events people are enjoying and they the get the chance to meet

with their relatives family .

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Promotional Events

Our company is also organizing promotional events which are taken place in Indore at

Machala. Promotional Events are those events like plantation event which is organized by

Times of India is our client they give this program to our company which is started in 2015.

This event is running continuously from 2015 they have started their plantation drive from

Delhi in 2015 now they are targeting many cities like in this year they have done their drive

in Ahmedabad in this year in Indore they have targeted 70000 trees and they fulfill their

target.In this event we have to manage the VIP area and to give the work to our volunteers

and to maintain the crowd. We provide all the facilities to the public food, Ambulance,

Police, Security.

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 Government Events of Our Company

Our Company is also organizing the government events our company in this industry since 20

years we feel happy to express our company in the government programs. We would like to

help to the government to organize the functions and to achieve their objective of their

program. In these events there are conferences, attending the government meetings. We have

to manage the crowd and to see the things which we have arranged it is working or not proper

in a proper way.

Types of Government events are

 Branding

 Sabah Program

 Press Conference

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  Branding

Branding refers to the branding which is put on different different places before 2 to 3 days

before the event for eg there is a plantation event we have put branding on different places

where the area is covering by the people to reach at that place.

This picture shows the branding

Types of branding are

 Road Branding

 Posters

 Advertisment

 Newspapers

 Banners

 Poll-Bunting

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SABHA

Our company is also organising the program of the sabha like the shivraj singh chouhan is

giving their speech to the people in the big area. In these event we have to mange the crowd

and to make them seat avalaible to the audience and to manage the manpower and to arrange

them in a proper manner and to manage the sound and light of the event and to take care of

them doms. These event are arranged in a big space in these events we need a lot of space

according to the crowd how much can come.

This picture shows the area of the sabha which is need at the time of event.

Press Confrences

Our company is also organising the press conference event like the confernce between the

two parties Bhartiya Janta Party and the Congress . we have to manage all the setup

fabrication stage. And in these event leader has to be called from the both parties BJP and

Congress like MLA and Vidhyak from the same city . This event is organised in Bhopal in

July 2018 and we have done the event of our client name is ZEE MP.

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 This picture shows the Press confernce between the two parties which is organised in

bhopal by our team

Health and Hygiene Awarness Programme

Our company is also organising the Health Awarness programme evnets in which people are

learning about how to improve their health in this event people are enjoying there will be a

running,cycle race. This event is for both youngesters and senior citizen they both can

participate in this event.

Some of the health programmes are

 Marathon

 Narrow Cyclothone

 Lifebouy- Hygiene Health

 Ranathorn

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 Jio- Marathon

Marathon is an event which is organised by our company for the youngesters and the senior

citizen in which they are running for the long distance running 21 km,10 km,11 km and

shorter distance that is 5 km. In these event the sports trainner is coming from outside to

trained the people there will be a prize distribution for the people.

Narrow-Cyclothorne

Narroe cyclothorne is an event which is organised by our company for the youngsters,middle

age people,kids and the senior citizen. In these event cycle is provide to the people by the

company in these event people are like to do cycle racing for the long distance route. There

will be given equal opportunity to all the people and the prize distribution according to the

categories of the people like army people category is different,general category,women

category and the kids category.

Lifebouy- Hygiene Health Awarness

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Lifebouy event is also organised by our company in this event there is railly for the all types

of people youngsters,kids,middle age people and specially for the senior citizen people in

thsese event there diabetes patients are coming how to reduce their diabeties there will be

given the advice to the senior citizens and at last of the event everyone will get the one health

kit by the lifebouy company.

Ranathorn

Ranathorne is an event which is organised by our company this event specially held in the

months of the rainy season between june to july these event is specially organised for all

those people who are going for jocking,running in a daily routine so they have to go daily

they didn’t need to stop ttheir daily routine because of rainy season or any winter season they

have to go on their daily basis for jocking and running.

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Value chain of our clients

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 SWOT Analysis

A SWOT analysis describes the strength, weakness, opportunityand threat. Strength and

weakness are the internal factors of the company and the Opportunity and threat are the

external factors of the company.

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Strengths of Priya Events :

1. Experienced and Skilled team

2. Innovative and Creative

3. Strong connection with the clients

4. Hard and smart worker

5. No time limits for the company we can work anytime and anywhere

Weakness of the Company

1. Poor manpower

2. Low strength of the employee

3. Taking the long time to take the approval from the client.

4. Low facilities for the employees

5. No market Share

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 Opportunities of the company

1. Increase the competition

2. They are always in a favor of the clients

3. Support the local market

4. Expanding their business in the global

5. Great competition is coming up

Threats of the company

1. Poor Weather

2. High cost to the clients

3. Low salary for the employees

4. Raw material is not available at the proper time

5. Not taking care for the good employees.

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 LITERATURE REVIEW

 “Shinwellyavas(1980)“found in his study that Customer expectation and service standard are

the most important idea in both theory and practical in event management company.”

 “O’Neil, (2005)“found in his study that Among many of the study the satisfaction related to

customer and public the customer expectation has been given a prior importance.”

 Oliver (1980)“ found in his study that the Customer Expectation or dissatisfaction depend

upon the work done by the company hence this decide the action between customer

expectation and company organization.”

 “Parasuraman (1985)found in his study that the service standard between the satisfaction and

estimation the satisfaction was give more importance with the dimensions of the quality.”

 “Manning (1986) found in his study that the global world and the industries related to the

whole world. So, they have been started to be focused on how to improve the goods, service

standard and the consumer expectation also”.

 Baker (2000)”found in his study that the global world of the service standard and the

expectation of his employees is that there is a difference between service standard as compare

of the standard of act and expectation as the standard of experimental at the high level”

 According to the Cole 2006,he said “thatstandardof service is the high levelof the

important attributes of the service. This level of service can be understood by them as

a great benefit for the customers”.

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 Crompton, found in his study that “the standard of the presentation or the standard of

chance is differ from each other. It can be called as standard of the tourisms chance or

the money supply can be provide by the service providers”.

 Childress (1997)“found in his study that they want to say that the evaluation of the

quality and performance of standard which is given by them is important to essential

the evaluation of the visiting customers”.

 Wicks (1993)“found in his study that he wants to say that the earlier interest in the

searching and understand the idea of the service standard is a way of improve the

settings of the event”.

 Zeithaml (1985)“found in his study that the main objective of this event study is to

see the customer idea what they perceive about the event and what type of quality

they are expecting from the market. There is the gap between the service standard, the

customers and the vendors”.

 Baker and Crompton (2000)“found in his study that they began their research with a

long discussion on the concepts of the events which would be beneficial for the

customers in the market. They want to improve the quality and also want to fulfill the

customer expectation for improve the relationship with their customers”.

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 Throne’s(2002)“found in his study that he said that he was interested in how to

improve the standard of the music and how to improve sound of the music in the

console system. He finds many ways to improve the standard of the music and he said

that there should be a big system of the music”.

 Cole and Illium (2006)“found in his study that he finally search that by doing the

market survey of various customers he collected the final data on 27th annual fair

program. So, there should be improvement in the tourism of the employees who want

to going outside for arrange the event. In this research he want to improve the service

standard of the tourism”.

 Cronin (1992) “found in his study that he said that all the festival and the special

events which is organized by the event companies their idea should be unique so the

customers can attract easily in their creativities. An event manager should be adopt

the unique idea in the market because all customers wanted good quality of the

product and better service of their programmer or their functions and there unique

things in their functions”.

 Hong (2000)“found in his study that he wants to said that he is not only focusing in

the other parts of the event but also choose how to do search of their expectation of

the customers and to put effectiveness in the events. He wanted to know the opinion

of the visiting members of big event companies specially those who are coming from

outside for such special events”.

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 Oliver’s (1997)“found in his study that he finally searched that the expectation of the

customer is the big thing between the work and theemotions. He find in his research

the 2 fold the service standard effect the both visitors expectation and their perception.

The standard of the service can be improved by doing the better performance in the

events in the festival or the special events and they have to do better performance in

the events for attracting the customers”.

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 OBJECTIVES

The main objective is to know about the customer satisfaction in event management.

 “To determine the role of customer satisfaction in marketing and event management.”

 “To Analysis the impact of customer relationship and their satisfaction in the event

company which event they have attend.”

 ”To advice priya event about the event service to build the trust of their customers.”

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 RESEARCH METHDOLOGY

The main objective of this study is to find the customer satisfaction and how to improve the

market activities and how to perform the promotion activities in the event management.

Primary Data

Primary data is the data which is collected for the first time and it is collected as a new fresh

data from the market. This data is concerned with the discussion with the clients of the event

management.

Secondary Data

Secondary data is the data which is previously collected and it is being processed in the

market once more and then we are doing research on this data.

We can collect the information of the secondary data from the newspaper, Event Books, from

the market through advertisement which is published on the newspaper.

It includes following points:

 Find out the feedback of the customers.

 Analyze your event

 Determine the market condition for launching the new product and to increase the

clients of the company.

 Identify how other companies promoting their brands in the market.

 Prepare the budget of the event and study the size of the events.

 Determine how many people required in the event.

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 Format for Research Methodology

Data Type Secondary Data

Sampling Unit Customers

Sampling Type Simple random

Sample size 50

Research tool Questionnaire

Types of research Descriptive and exploratory

Data collection method Personal interview

Area Indore (M.P)

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 DATA ANALYSIS AND INTERPRETION

1.Do you know about Event management?

S.no. Options No of respondents Percentage

1 Yes 25 50%

2 No 25 50%

Interpretation:

Out of 50 respondents 25 people say yes that they know about the event management and 25

people say no that they didn’t know about the event management.

know about
0% 0%

No Yes
50% 50%

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2. Did you attend any event?

S.no Options No of respondents Percentage

1 Yes 35 70%

2 No 15 30%

Interpretation:

Out of 50 respondents 35 people say yes that they attend the event and 15 people say that

they didn’t attend the event.

Attend Event
0% 0%

No
30%

Yes
70%

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3.What type of event it is?

S.No Options No of respondents Percentage

1 Wedding 10 30%

2 Corporate 20 20%

3 Sports 10 25%

4 Theme Party 10 25%

Interpretation

Out of 50 respondent 10 people say that it is wedding, 20 people say that it is corporate

event,10people say that it is sports event and 10 people say that it is theme party.

Type event

Theme Party Wedding

25% 30%

Sports
Corporate
25%
20%

38
4. From where you have received information about this event?

S.no Options No of respondents Percentage

1 Email 20 30%

2 Phone 30 70%

Interpretation

Out of 50 respondents 30 people say that they receive the information in the phone of the

event and 20 people say that they received the information by the mail of the event.

Received Information
0%0%

Email
30%

Phone
70%

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Q.5 How event was organized?

S.no Options No of respondents Percentage

1 Good 13 40%

2 Very good 12 25%

3 Bad 13 20%

4 Very bad 12 15%

Interpretation

Out of 50 respondents 25% people say it is very good, 40% people say it is good,

20%people say it is bad and 15% people say it is very bad.

Event Organised

Very Bad
15%
Good
40%
Bad
20%

Very Good
25%

40
Q.6 Was the event long or short?

S.no Options No of respondents Percentage

1 Long 24 40%

2 Short 26 60%

Interpretation

Out of 50 respondents 24 people say that the event was long and 26 people say that

event was short.

Long or Short
0% 0%

Long
40%

Short
60%

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Q.7 Is there any restriction in the event?

S.no Options No of respondents Percentage

1 Yes 27 64%

2 No 23 36%

Interpretation

Out of 50 respondent 27 people say that there was a restriction in the event and 23

people say that there was no restriction in the event.

Restriction in Event
0%
0%

No
36%

Yes
64%

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Q.8 Do you like the service which is provided by the company?

S.no Options No of respondents Percentage

1 Yes 28 80%

2 No 22 20%

Interpretation

Out of 50 respondent 22 people was satisfied with service of the event company and

28 people are not satisfied with the service of the event

Event Service
0% 0%

No
20%

Yes
80%

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Q.9 Do you like the food of the event?

S.no Options No of respondents Percentage

1 Yes 29 54%

2 No 21 46%

Interpretation

Out of 50 respondents 29 people were satisfied with the food of the event and

21people were not satisfied with the food.

Event Food
0% 0%

No
46%
Yes
54%

44
Q.10 Did they provide you any transport facility?

S.no. Options No of respondents Percentage

1 Yes 19 35%

2 No 31 65%

Interpretation

Out of 50 respondent 19 people were satisfied with the transport facility of event and

31 people were not satisfied with the transport facility.

Transport Facility
0%
0%

yes
35%

No
65%

45
Q.11 Is there any Physical activity involved in the event like games or any other activity?

S.no Options No of respondents Percentage

1 Yes 32 75%

2 No 18 25%

Interpretation

Out of 50 respondents 32 people were satisfied with physical activity and 18 people

were not satisfied with the physical activity

Physical Activity
0%
0%

No
25%

Yes
75%

46
Q.12 did you satisfied with the work of the volunteers?

S.no Options No of respondents Percentage

1 Yes 33 63%

2 No 17 37%

Interpretation

Out of 50 respondents 33 people were satisfied with the work of the volunteers and

the 17 people were not satisfied with the work of the volunteers

Volunteers Work
0% 0%

No
37%

Yes
63%

47
Q.13 Did you enjoy the event?

S.no Options No of respondents Percentage

1 Yes 34 74%

2 No 16 26%

Interpretation

Out of 50 respondents 34 people say that they are satisfied with the event and 16 people say

that they are not satisfied with the event.

Enjoy Event
0% 0%

No
26%

Yes
74%

48
Q. 14 what rating do you like to give for this event?

S.no Options No of respondents Percentage

1 Very good 14 24%

2 Good 11 25%

3 Fair 14 26%

4 Poor 11 25%

Interpretations

Out of 50 respondents 24%people say that the event is very good, 25% people say that

the event is good, 26%people say that the event is fair and 25% people say that the

event is poor.

Rating event

Poor
25% Very good
24%

Good
Fair
25%
26%

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Q. 15 Would you like to get the event arranged by priya event?

S.no Options No of respondents Percentage

1 Yes 24 44%

2 No 26 56%

Interpretation:

Out of 50 respondents 24 people say that they like to arrange the event and 26 people say

that they don’t want to arrange the event.

Arrange Event
0% 0%

yes
44%

no
56%

50
 Findings

 50% people know about the event management.

 Maximum Respondents have attended the event that is 70%.

 40% respondents say that it is a wedding and rest of the respondents say that it is other types

of event.

 70% respondents have received the information in the phone.

 50% respondents said that it is well organized and 50% respondents said that it is not

organized well.

 Minimum respondents said that the event was short.

 Maximum respondents said that there is a restriction in the event.

 80% respondents satisfied with the service of the event.

 Minimum respondent didn’t satisfy with the food of the event.

 65% respondent like the transport service of the company.

 Maximum respondent said that there is a physical activity in the event.

 63% respondent said that they satisfied the work of the volunteers.

 Maximum respondents enjoy the event

 60% respondents said that the event was excellent and 40% respondent said that the event

was poor.

 44% respondents said that they like to arrange the events by the priya event and 56%

respondents said that they don’t want to arrange the arrange the events.

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 Conclusion

During the survey of the report found that 25 respondents depend upon the event

management company for the purpose of the decoration and arrangements. The coordination

among the employees is not good.

22 respondents out of 50 have suggested that they are not satisfied with work of the

volunteers and the staff of the company. Company need to improve their manpower and the

basic pay skills so they can hire better vendors for the next event.

Priya event need to improve their services of the company for the better respondents of the

customers and company need to improve their basic skills .

There are many types of event that we can attend like sports event, live concerts, corporate

event,. Government is also helping in this industry to improve their growth, they are reducing

their taxes and they are with them in a favourable condition.

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 Suggestions or Recommendations

 Only few people know about the event management company .

 Most of the respondents are not satisfied with the service of the company they have to

improve their service.

 Company need to improve their manpower.

 Some of the people didn’t enjoy the event because of the facilities.

 Company need to hire good and smart volunteers for the next event.

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 Limitations

 During survey of the report I have found that many of the respondents don’t know

about the event management company.

 Most of the respondents didn’t like the service of the company.

 Respondents said that they didn’t like the physical activity.

 Respondents didn’t satisfy with the work of the volunteers.

 Respondents said that company need to improve their facilities .

 Respondents said that company need to advertise about their events.

54
 Reference &Bibliography

Reference

www.priyaevent.org.in

www.wikipedia.com

www.scribd.com

Bibliography:

Kotler Phillp Marketing Management, Pearson Education (1996)

Kothari C.R. , Research Methodology ,New Age International Publishers(2002)

Lynn Van Der Wagon and Brenda Carlos Pearson Prentiee Hall (2005)

Jefkins Frank Butterworth Public Relations Techniques, Heinmann Ltd(2003)

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 Annexure

1) Name of Respondent -
2) Age -
3) Address -
4) Contact no. - 5) Occupation–

1. Do you know Event Management?

A .Yes

B. No

2. Did you attend any event?

A. Yes

B. No

3. What type of event it is?

A. Wedding

B. Sports

C .Corporate

D. Theme Party

4. From where you have received information about this event?

A. Email

B. Phone

5. How event was organized?

A. Excellent

B. Very good

C. Good

D. Bad

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 6. Was the event long or short?

A. Long

B. Short

7. Is there any restriction in the event?

A. Yes

B. No

8. Do you like the service of company which is provided by them?

A. Yes

B. No

9. Do you like the food of the event?

A. Yes

B. No

10. Did they provide any transport facility?

A. Yes

B. No

11. Is there any physical activity involved in the event like games or any other activity?

A. Yes

B. No

12.Did you satisfied with the work of the volunteers?

A. Yes

B. No

13. Did you enjoy the event?

C. Yes

D. No

E.

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14. What rating do you like to give for this event?

A.Very good

B.Good

C.Fair

D.Poor

15. Would you like to get the event arranged by priya event?

A. Yes

B. No

58