eCourier, Cablecom, and Bryan Cave: Delivering Value through Business

Intelligence

Submitted to

Ms. Rifat Nowshera

Lecturer
Southeast Business School

Case - 1, Group- 1
Date : 4 December, 2023; Monday

Presented by
 Dip Sarker Christopher (497)
 Golam Kibria (523)
 Md. Ferdanur Rahman Resun(508)
 Shiuli Akter Liza (517)
 Halima Akter (500)
 Md Ridoy Hossen (525)
 CASE STUDY QUESTIONS
1 2
How do information In the case of law firm
technologies contribute to Bryan Cave discussed
the business success of the above, the use of BI
companies depicted in the technology to improve the
case? Provide an example availability, access, and
from each company presentation of existing
explaining how the information allowed them
technology implemented to provide tailored and
led to improved innovative services to
performance. their customers. What
other professions could
benefit from a similar use
of these technologies, and
how? Develop two
different possibilities.
REAL WORLD ACTIVITIES
3 1 2
Cablecom developed a Use the Internet to Why do some companies
prediction model to better research the latest in a given industry, like
identify those customers offerings in business eCourier above, adopt
at risk of switching to intelligence technologies and deploy innovative
other company in the near and their uses by technologies while others
future. In addition to those companies. What in the same line of
noted in the case, what differences can you find business do not? Break
other actions could be with those reviewed in into small groups with
taken if that information the case? Prepare a your classmates to discuss
were available? Give report to summarize your what characteristics of
some examples of these. findings and highlight new companies could
Would you consider and innovative uses of influence their decision to
letting some customers these technologies. innovate with the use of
leave anyway? Why? information technologies.
 1
How do information technologies contribute to the business success of the companies depicted in the case? Provide an
example from each company explaining how the technology implemented led to improved performance.

eCourier
1. eCourier used operational business intelligence software from
a company called SeeWhy.

2. This software allowed eCourier to monitor inactive client

accounts and booking changes.

3. To monitor dormant accounts and booking changes.

4. New data saved eCourier money by reducing the requirement

for extra staff to monitor service satisfaction.
 1
How do information technologies contribute to the business success of the companies depicted in the case? Provide an
example from each company explaining how the technology implemented led to improved performance.

Cablecom
1. Cablecom used SPSS for data mining and Dimensions for
survey research.

2. Statistical software filtered client data for problems.

3. The software provided a more accurate view of client

satisfaction.
4. Cablecom used these two technologies to identify unhappy
consumers and keep them.
 1
How do information technologies contribute to the business success of the companies depicted in the case? Provide an
example from each company explaining how the technology implemented led to improved performance.

m Bryan Cave
and Dimensions for 1. Bryan Cave law firm implemented business intelligence
tools
a for problems. 2. These techniques let the firm maximize profits while
meeting client needs for set pricing.
te view of client 3. BI tools tracked budgets and resource usage in real time,
improving project management and client billing.
s to identify unhappy 4. A diversity panel improved client reporting transparency.
 CASE STUDY QUESTIONS
1 2
How do information In the case of law firm
technologies contribute to Bryan Cave discussed
the business success of the above, the use of BI
companies depicted in the technology to improve the
case? Provide an example availability, access, and
from each company presentation of existing
explaining how the information allowed them
technology implemented to provide tailored and
led to improved innovative services to
performance. their customers. What
other professions could
benefit from a similar use
of these technologies, and
how? Develop two
different possibilities.
REAL WORLD ACTIVITIES
3 1 2
Cablecom developed a Use the Internet to Why do some companies
prediction model to better research the latest in a given industry, like
identify those customers offerings in business eCourier above, adopt
at risk of switching to intelligence technologies and deploy innovative
other company in the near and their uses by technologies while others
future. In addition to those companies. What in the same line of
noted in the case, what differences can you find business do not? Break
other actions could be with those reviewed in into small groups with
taken if that information the case? Prepare a your classmates to discuss
were available? Give report to summarize your what characteristics of
some examples of these. findings and highlight new companies could
Would you consider and innovative uses of influence their decision to
letting some customers these technologies. innovate with the use of
leave anyway? Why? information technologies.
 2
In the case of law firm Bryan Cave discussed above, the use of BI technology to improve the availability, access, and
presentation of existing information allowed them to provide tailored and innovative services to their customers. What
other professions could benefit from a similar use of these technologies, and how? Develop two different possibilities.

The use of Business

Intelligence (BI)
technology in Bryan Cave
can be can enable
specialized and innovative
services in different fields.
As example…
 2
In the case of law firm Bryan Cave discussed above, the use of BI technology to improve the availability, access, and
presentation of existing information allowed them to provide tailored and innovative services to their customers. What
other professions could benefit from a similar use of these technologies, and how? Develop two different possibilities.

Healthcare Industry
to analyze patient data, treatment outcomes, and operational efficiency.
The use of Business 1
a) Improve Patient Care
Intelligence (BI) b) Operational Efficiency
technology in Bryan Cave c) Predictive Analytics for Public Health

can be can enable

specialized and innovative Education Sector
services in different fields. Use BI technologies to monitor student performance, interaction, and
2 utilization of resources.
As example… a) Personalized Learning
b) Resource Management
c) Strategic Decision Making
 CASE STUDY QUESTIONS
1 2
How do information In the case of law firm
technologies contribute to Bryan Cave discussed
the business success of the above, the use of BI
companies depicted in the technology to improve the
case? Provide an example availability, access, and
from each company presentation of existing
explaining how the information allowed them
technology implemented to provide tailored and
led to improved innovative services to
performance. their customers. What
other professions could
benefit from a similar use
of these technologies, and
how? Develop two
different possibilities.
REAL WORLD ACTIVITIES
3 1 2
Cablecom developed a Use the Internet to Why do some companies
prediction model to better research the latest in a given industry, like
identify those customers offerings in business eCourier above, adopt
at risk of switching to intelligence technologies and deploy innovative
other company in the near and their uses by technologies while others
future. In addition to those companies. What in the same line of
noted in the case, what differences can you find business do not? Break
other actions could be with those reviewed in into small groups with
taken if that information the case? Prepare a your classmates to discuss
were available? Give report to summarize your what characteristics of
some examples of these. findings and highlight new companies could
Would you consider and innovative uses of influence their decision to
letting some customers these technologies. innovate with the use of
leave anyway? Why? information technologies.
 3
Cablecom developed a prediction model to better identify those customers at risk of switching to other company in the near
future. In addition to those noted in the case, what other actions could be taken if that information were available? Give
some examples of these. Would you consider letting some customers leave anyway? Why?

Considering the financial and strategic elements of customer retention, a comprehensive

review of the long-term effects on the firm should precede the decision to allow consumers to
leave.
 3
Cablecom developed a prediction model to better identify those customers at risk of switching to other company in the near
future. In addition to those noted in the case, what other actions could be taken if that information were available? Give
some examples of these. Would you consider letting some customers leave anyway? Why?

Considering the financial and strategic elements of customer retention, a comprehensive

review of the long-term effects on the firm should precede the decision to allow consumers to
leave.

Proactive Customer Outreach Customer Loyalty Programs

Enhanced Customer Support Strategic Focus

Service Quality Improvement Resource Allocation

 CASE STUDY QUESTIONS
1 2
How do information In the case of law firm
technologies contribute to Bryan Cave discussed
the business success of the above, the use of BI
companies depicted in the technology to improve the
case? Provide an example availability, access, and
from each company presentation of existing
explaining how the information allowed them
technology implemented to provide tailored and
led to improved innovative services to
performance. their customers. What
other professions could
benefit from a similar use
of these technologies, and
how? Develop two
different possibilities.
REAL WORLD ACTIVITIES
3 1 2
Cablecom developed a Use the Internet to Why do some companies
prediction model to better research the latest in a given industry, like
identify those customers offerings in business eCourier above, adopt
at risk of switching to intelligence technologies and deploy innovative
other company in the near and their uses by technologies while others
future. In addition to those companies. What in the same line of
noted in the case, what differences can you find business do not? Break
other actions could be with those reviewed in into small groups with
taken if that information the case? Prepare a your classmates to discuss
were available? Give report to summarize your what characteristics of
some examples of these. findings and highlight new companies could
Would you consider and innovative uses of influence their decision to
letting some customers these technologies. innovate with the use of
leave anyway? Why? information technologies.
 1
Use the Internet to research the latest offerings in business intelligence technologies and their uses by companies. What
differences can you find with those reviewed in the case? Prepare a report to summarize your findings and highlight new and
innovative uses of these technologies.

E-Commerce Analytics:
1. E-commerce analytics optimize the online purchasing funnel, analyzing traffic, conversion, retention, and loyalty, while
Shopify provides performance monitoring and tailored consumer interaction.

Geo-Analytics Platform:
2. Geo-analytics technologies like Orbital Insight use satellite images and geolocation to forecast landscape change in
numerous areas, including navigation and geofencing.

Online Behavioral Analysis System:

3. Lotte.com increased revenues by $10 million and customer loyalty by using behavioral analysis, a new website, and
targeted marketing.

Image Recognition and Visual Analytics:

4. This analytics category extracts information from photos and videos using computer vision and machine learning.
 CASE STUDY QUESTIONS
1 2
How do information In the case of law firm
technologies contribute to Bryan Cave discussed
the business success of the above, the use of BI
companies depicted in the technology to improve the
case? Provide an example availability, access, and
from each company presentation of existing
explaining how the information allowed them
technology implemented to provide tailored and
led to improved innovative services to
performance. their customers. What
other professions could
benefit from a similar use
of these technologies, and
how? Develop two
different possibilities.
REAL WORLD ACTIVITIES
3 1 2
Cablecom developed a Use the Internet to Why do some companies
prediction model to better research the latest in a given industry, like
identify those customers offerings in business eCourier above, adopt
at risk of switching to intelligence technologies and deploy innovative
other company in the near and their uses by technologies while others
future. In addition to those companies. What in the same line of
noted in the case, what differences can you find business do not? Break
other actions could be with those reviewed in into small groups with
taken if that information the case? Prepare a your classmates to discuss
were available? Give report to summarize your what characteristics of
some examples of these. findings and highlight new companies could
Would you consider and innovative uses of influence their decision to
letting some customers these technologies. innovate with the use of
leave anyway? Why? information technologies.
 2
Why do some companies in a given industry, like eCourier above, adopt and deploy innovative technologies while others in
the same line of business do not? Break into small groups with your classmates to discuss what characteristics of
companies could influence their decision to innovate with the use of information technologies.

1 2 3
Leadership and Vision Company Culture Financial Resources
Innovative and risk-taking
Companies led by visionaries Financial strength is essential for
companies are more likely to
recognize technology's potential, investing in innovation, as new
embrace new technology than those
invest more in creative ways for technologies often require
that refuse changes.
competitive advantage. significant initial investments.

4 5
Market Position and Customer Demand
Competition and Expectations

Competition motivates businesses ECourier's customer-focused

to adopt new technology seeking an innovations show how customer-
advantage, while market leaders focused businesses employ technology
may not innovate. to improve customer experience.
 2
Why do some companies in a given industry, like eCourier above, adopt and deploy innovative technologies while others in
the same line of business do not? Break into small groups with your classmates to discuss what characteristics of
companies could influence their decision to innovate with the use of information technologies.

6 7 8
Regulatory Environment Technological Risk Appetite
Competency and
Companies led by visionaries Companies' risk appetites affect
recognize technology's potential,
Readiness their use of new and uncertain
invest more in creative ways for technology.
competitive advantage. The regulatory environment
may stimulate or inhibit the
use of technology, while
9 severe limitations can limit or
increase expenses.. 10
Strategic Priorities Industry Advances
Industry type can impact usage of
Companies invest in innovative
technology. Companies spend more
technology more in fast-changing
in innovative technology in fast- sectors.
changing industries.
Thank You