BSBMGT407 Apply digital solutions to work processes

Task 2 – Performance and Skills Assessment

IH Sydney Training Services Pty Ltd

RTO Code: 91109 CRICOS Code: 02623G
 Task summary
This assessment is to be completed using a Fusion Marketing case study. For the purposes of this case
study, Fusion Marketing is a professional. This assessment task requires the student to review the
Fusion Wiki Policy, Intellectual Property Policy, and Fit for Purpose Matrix.

Required
 Access to textbooks/other learning materials
 Access to Fusion Case Study material including:
 Fusion Marketing Simulation
 Fusion Wiki Policy
 Intellectual Property Policy
 Fit for Purpose Matrix spreadsheet template
 Computer with Microsoft Office and internet access

Timing
 Your assessor will advise you of the due date of this assessment via Canvas.

Submit
 This completed workbook.

Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily
address all the assessment criteria. If part of this task is not satisfactorily completed, you will be asked
to complete further assessment to demonstrate competence.

Re-submission opportunities
You will be provided feedback on your performance by the Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.

If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory
performance. Re-assessment attempt(s) will be arranged at a later time and date.

You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt
with unfairly or have other appropriate grounds for an appeal.

You are encouraged to consult with the assessor prior to attempting this task if you do not understand
any part of this task or if you have any learning issues or needs that may hinder you when attempting
any part of the assessment.

Assessment Cover Sheet

Candidate name:

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 Candidate ID

Trainer’s Name:

Date Submitted:

Candidate I declare that:

declaration:  I have read and understood all the information provided in relation to
the assessment requirements to complete this unit, the instructions
and the purpose and processes of undertaking this assessment task
 This assessment is my own work and where other’s works or ideas have
been used, I have appropriately referenced or acknowledged them
 I understand that plagiarism is a serious offence that may lead to
disciplinary action.

Candidate signature:

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 Task 2 – Performance and Skills Assessment

General instructions
You will complete a number of tasks associated with establishing a digital platform to utilise digital
information in accordance with legislations, regulations, organisational policy and procedures relevant
to digital media use and intellectual property.

This assessment centres on the Fusion Marketing case study, a professional marketing agency with a
team of professional marketing consultants helping their clients to achieve their marketing
communication goals. You will act in the capacity of a Marketing Communications Officer to establish
internal communication mechanisms with an aim to facilitate team collaboration and group
information sharing.
To complete the Simulation, you will need to refer to the following resources:

Fusion Wiki Organisational policy and procedures document that establishes digital media
Policy: protocols and conventions to manage digital communication practices on the
organisation’s digital wiki platform. You will refer to this document when
integrating their digital solutions into your simulated workplace operations.
Intellectual Organisational Policy and Procedures document that sets out the principles and
Property Policy: practices of Fusion Marketing with respect to intellectual property. You will
adopt this document when populating your web-based collaborative company
wiki with digital content.
Fit for Purpose Excel template used in Q7 to select digital solutions that are fit for purpose.
Matrix:

You will participate in a simulation centred on a professional marketing agency titled Fusion Marketing.
As the Marketing Communications Officer, you will be responsible for establishing a web-based
organisational wiki and then populating it with digital information. Lastly, you will provide face-to-face
training to your team members in order to ensure that they have the necessary skills and knowledge to
use the system.

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Part A - Utilize Digital Workplace Information
In Part A, you will review Fusion Marketing’s digital applications and collect raw digital information
with regard to intellectual property. Part A will set the foundation for Part B, where you will integrate a
digital solution that to support the organisation’s workflow.

1. List Fusion Marketing’s current digital applications, provide an example for their potential use in
terms of information sharing and comment on why these applications do not address the
organisation’s business plans. Include your answer in the table below. (150 words)

Digital application Example of use

Emails It's brilliant for community building and engaging with your customers on what feels
like a one-on-one level.

Customer Relationship CRM can help you lay a strong foundation for building and tracking relationships with
Management (CRM) those customers, collecting data about their preferences and setting up marketing
automation processes for consistent, personalized touch points over time.

MYOB MYOB is an Australian bookkeeping, tax, and accounting software company. MYOB
offers a range of products including Essentials Payroll, MYOB Essentials, and MYOB
Account Right ideal for a variety of businesses, large and small.

Google Calendar Schedule meetings with groups using "Find a time" or "Suggested times."
Sync meetings with your CRM and marketing software

Why these applications do not address the organisation’s business plans:

Emails: If you don't have the right infrastructure in place to handle your email marketing, you're not going to
be able to reach your subscribers and customers in the way you need to encourage engagement, build those
important relationships, generate more leads, and increase sales.

Customer Relationship Management (CRM): Staff over-reliance on CRM may diminish customer loyalty
through a bad experience.

MYOB: The key weakness of MYOB is that it does little with all the data it captures. It's hard to share the
reports, and they are traditional, backwards-looking reports

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Digital application Example of use

Google Calendar: Must sign up for Google account, Can be difficult to read if it gains too many appointment.

2. Answer the following questions:

a) List the 5 criteria to ensure validity in digital information sources (50 words)
Criteria on how correct or reliable something is based on its claims.
b) List the 5
1) Accuracy and factuality. This is harder than it seems when you dig deeper into what a fact actually
criteria to
is. It goes deeper than asking whether or not the information depicts things actually happened.
ensure
2) Argumentation structure. The strength of arguments matter to the validity of an information
reliability
source.
in digital
3) Omission. What has been left out of the information resource? Remember that all information
sources are incomplete and don’t contain every voice, story, or fact. This can help you keep a critical
eye on the sources you use.

4) Feedback mechanisms. Although this may not be an indicator of accuracy or quality in

itself, the presence of some kind of feedback process or editorial review is evidence that an
effort was made to improve the quality of the resource.
5) Origin. Where does the information come from? This is also called “provenance”

information sources (50 words)

There are several main criteria for determining whether a source is reliable or not.

1) ACCURACY • Who wrote it? • Why did s/he write it? • Was the person actually qualified to write
it? Make sure author provides e-mail or a contact address/phone number. Know the distinction
between author and Webmaster.

2) AUTHORITY • Who published the document? Different from "Webmaster?" • Check the domain of
the document, Does the publisher list qualifications? What credentials are listed for the authors)?
Where is the document published? Check URL domain.

3) OBJECTIVITY • What are the goals/objectives of the site? • How detailed is the information? •
What opinions (if any) are expressed by the author? Determine if page is a mask for advertising View
any Web page as you would a TV infomercial. Purpose and audience.

4) CURRENCY • When was it created? • When was it updated? • Are the links up-to-date? How
many dead links are on the page? Are the links current or updated regularly? Is the information on
the page outdated?

5) COVERAGE • Are the links evaluated and are they relevant? • All images or a balance of
text and images? • Is the information presented cited correctly? If page requires special
software to view the information, how much are you missing if you don't have the
software? Is it free or is there a fee, to obtain the information? Is there an option for text
only, or frames, or a suggested browser for better viewing?

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 b) In the following table, list at least 3 sources for the answers to a) and b) above and describe
how credible these sources are (20 words each)
Information Source
1. Scholarly, peer-reviewed
articles or books
2. Trade or professional articles
or books
3. Magazine articles, books and
newspaper articles from well-
established newspapers
4. Websites and blogs
5. Wikipedia
6.
3. In the following tables, list and summarise at least 3 legal requirements in relation to intellectual
property in Fusion Marketing operating environment (20 words each)
Description of Credibility
Written by researchers for students and researchers.  Original
research, extensive bibliography.  Found in  GALILEO's academic
databases and Google Scholar. Anatomy of a Scholarly Article.
Written by practitioners in a field to impart practice-oriented
information. Found in GALILEO databases.  Some may also be
found through Google or other search engine, but may require
payment to see the full text. Beware of sources on the internet
that look like trade/professional articles, but don't have reliable
content.
Written for a general audience by authors or journalists who
have consulted reliable sources and vetted through an editor. 
These sources may provide some of their articles online for free.
Newspapers and magazines often contain both researched news
stories and editorial/opinion pieces that express the view of the
writer.   It is important to be able to distinguish between them! 
Beware of sources on the internet that look like reputable
magazines, and newspapers, but don't have reliable content.
Can be reliable or unreliable, hoaxes or sincere misinformation. 
Researchers and other experts often use blogs as a way to share
their knowledge with the general public, but anyone with
computer access can do so too, to further any agenda they
want.  It's up to you to evaluate the quality of what you find
online.  Online news sources are particularly notorious for false
information.  Professor Melissa Zimdars of Merrimack College
put together a document called "False, Misleading, Clickbait-y,
and/or Satirical 'News' Sources" to help you read news sources
with a critical eye .
Some entries are reliable, some are not - it's up to you to
evaluate. The authors are anonymous, so there's no way to
determine their expertise, or the expertise of the Wikipedia
editor who oversees the entry. Wikipedia editors will post
warnings if they think the entry has weaknesses.  Wikipedia
entries tend to be conservative, reflecting traditional views over
newer research.
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 Legal Requirement Summary of Key Provisions

Australian copyright law Is designed to encourage and protect those businesses

which invest their time and talent in the creation of
- Copyright Act 1968
new material. Australia is also a signatory to a number
- Copyright Regulations 1969 of international conventions that deal with copyright.

Patent protection An Australian patent provides a legal right to stop

- Patents Act 1990
- Patents Regulations 1991
third parties from manufacturing, using and/or selling
an invention in Australia. It may also be used to license
someone else to manufacture an invention on agreed
terms. Australian patents are administered by IP
Australia.

Design protection Australia has a statutory framework for the

registration of designs. A design application can be
- Designs Act 2003
filed containing one design, a single design in relation
- Designs Regulations 2004 to many products, or multiple designs.

4. Review the Fusion Marketing’s Intellectual Property Policy and Fusion Wiki Policy (found under
additional resources on Canvass). Explain how the two policies relate to working with digital
technology and information. Include two specific statements from each policy in your discussion
(100 words).

From the Fusion Marketing’s Intellectual Property Policy and Fusion Wiki Policy,
both of policies are different area of used. The Fusion Wiki Policy is mainly
for staffs to follow the rule of the organization to hold an accountable
position of trust and responsibility. While the Fusion Marketing’s Intellectual
Property Policy is for staffs to focus on their work and identifies, protect,
manage and commercially develop IP, The Policy applies across all business
units and organizational levels within Fusion Marketing. Effective and timely
management of IP is the responsibility of all Fusion Marketing staff and all
areas of the organization. The specific of Fusion Wiki is guidance to the
members when generating, organizing, using, sharing, and centralizing
digital corporate knowledge and set out the rules for managing, using and
sharing digital content in Fusion Wiki. For the Fusion Marketing’s Intellectual
Property Policy the specific is the understanding toward IP rights of internal
and external stakeholders and set out the rules applying to ownership,
management, use, protection, and disposal of IP rights developed or used
based on the activities performed in affiliation with Fusion Marketing

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5. Search digital information on Fusion Marketing’s legal requirements related to using digital
technology and information. List and explain three legal requirements related to using digital
technology and information. (50 words per explanation)
 included the correct title and date of their primary legislations and legislative instruments
 summarised the key provisions of each requirement in Fusion Marketing’s operations
Legal Requirement Summary of Key Provisions
Copyright Act 1968 The provisions of the act apply to the research and teaching
activities of both staff and students. The Copyright Act gives
authors and other copyright owners of original 'works' the
exclusive right to reproduce, publish, communicate, and
adapt their material; and to license, transfer, or sell it to
other people.
Patents Act 1990 A patent is a legally enforceable right for a device, substance,
method or process. For your application to be successful,
your invention must be new, useful and inventive or
innovative. When granted, a patent will give you exclusive
commercial rights to your invention (a monopoly).
Designs Act 2003 The Designs Act 2003 (Cth) provides designers with a quick
and simple framework to register and protect their designs.
Protecting designs is important to the commercialization of
products. A successful registration grants the owner exclusive
rights to their design. The Act, however, only protects the
visual appearance of a product and a design can only be
protected from infringement if it is registered.

6. Review Fusion Marketing’s digital process and applications and list five potential IP risks in
relation to digital technology and list five strategies to prevent these risks. (100 words)

As more patents are issued, companies must be aware of potential setbacks that may arise. The risks
that are associated with IP include:
 Availability Risk: It is necessary for a company to make information available, and yet it is necessary for
all information to be well-protected against possible infringements.
 Compliance Risk: Due to the number of legal issues pertaining to IP rights, it is important to be aware
of their legal implications.
 Brand Risk: A company’s brand is part of its IP and can be one of its largest assets. It is important to
protect the company images and brand reputation.
 Access Risk: Access risk includes the risk that access to information (data or programs) will be
inappropriately granted or refused. Access risk ensures protection of trade secrets.
 Business Value: It is important to be aware of and track a company’s IP and know its associated
business value.

Strategies to prevent these risks:

1. Don't File Patents. The most uncommon way to protect intellectual property is not to file patents.
2. Run Lean And Fast.
3. Separate Teams.
4. Open-Source It.
5. Avoid Joint Ownership.
6. Get Exact-Match Domains.
7. Safeguard With Strong Access Control.
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 8. Get Strong Non-Disclosure Agreements.

Part B - Lead Work Processes in a Digital Environments

In Part B, you will use the ‘Fit for Purpose Matrix’ spreadsheet template (found under additional
resources on Canvass) to review and select digital services that are fit for purpose. Then, you will
establish a web-based company wiki and transfer the digital information collected in Part A in
accordance to the organisational digital media protocols and conventions.

7. Review digital trends and innovations that address Fusion Marketing’s organisational plans. Use
the ‘Fit for Purpose’ spreadsheet template and list five available digital services. Factors must
be aligned to the organisation’s requirements and weighting scales must be appropriate for each
service. Scores must be accurate and prioritise your selection based on the score

‘Fit for Purpose’ spreadsheet template’ (เอาตาราง ใน excel มาตอบ)

From the ‘Fit for Purpose template the digital platform that fit for purpose is Google+ and Google
Ads as seen it is the highest score from the factors which is aligned to the organisation’s
requirements

8. Establish the web-based corporate wiki reviewed and selected in Q 7 by following these steps.
 Set up the online platform
 Create the user accounts for all stakeholders
 Grant access to all stakeholders

Produce screenshots of the initial platform and insert in the space below:

Insert your screenshots here:

Creating A new Google Ads Account

1. Go to Google Ads homepage and click on either of the “Start Now” buttons.

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2. Log into your Google Account that you would like to use for your Google Ads account

3. After you login or create a Gmail account you will see this page below.

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4. For the purpose of creating and setting up a new account. You will want to click “Experienced with Google
Ads?” link. This will take you out of the campaign creation.

5. One more time, Google will prompt you too try and create a campaign. Click the link below that says
“Create an account with a campaign”

6. Confirm your business details (Billing country, Timezone, and Currency). Google may autofill this data for
you.

7. Now your account is created!

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Ensure Billing Is Setup
You cannot run ads without billing being setup! Make sure to double check that the correct billing
information is inputted.
1. Log into your Google Ads Account
2. Click the “Wrench” icon in the top navigation

3. When the drop down appears click on “Billing & Payments”

4. Review the billing page, add your business info, and credit card information if needed. On the bottom
there are Terms of Services that must be read and accepted. Finally, hit submit on the bottom of the page.

When managing a Google Ads account, it's important to keep your account secure. However, giving people
the correct level of access isn't always easy. That's why, we're introducing a new billing-only role and an
update to account ownership.
With the billing-only role, it's easier to grant billing permissions to certain people–like stakeholders in your
finance department. They'll have the ability to view and manage billing, but won't be able to view or edit
your campaigns.
Account ownership, previously known as administrative ownership, extends the normal permission of
manager accounts. In the past, an account was able to have multiple owners. Now, the ownership role will
allow only one manager account to have ownership of a Google Ads account. This update paves the way for
more advanced manager account features in the future.

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 9. In this subtask, you will transfer the digital information you collected in Part A to your online
platform. This operation will be in line with Fusion Marketing’s Intellectual Property Policy and
Fusion Wiki Policy which details intellectual property requirements and digital media protocols
and conventions respectively.

a. Create a ‘Welcome’ page including a description on the need of this online

corporate wiki (see Q 1).

Establish a logical hierarchical structure and the layout must have a corporate
outlook

b. Transfer your findings from Q 2 to 6

Digital information must conform to organisational policy and procedures organise

your content under descriptive headings. Ensure access by all stakeholders
Produce screenshots of your platform for each page and insert your screenshots in the space
below.

Welcome page

The purpose of this HR wiki page is to provide Fusion Marketing employees with an online
information resource about the digital products we use that is in line with our privacy and
intellectual property policies.

Here is an example of what a modern wiki could look like (created using Nuclino):

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Our team can create a private wiki for a variety of uses: engineering teams use wikis to collaborate on technical
documents and plan sprints, HR teams can create on boarding guides and track applicants, customer support specialists
can create and share canned responses to speed up handling of requests, and more.
We use Fusion Wiki as a digital solution to address the following needs:
• team collaboration
• cross-department collaboration
• knowledge management
• social intranet
• knowledge base
• document management
• disaster recovery
• technical writing
• how-to-articles
• centralization of corporate knowledge
• digital media collaboration
• tracking team activity
• blogs and discussions
• team calendars
• internal surveys
• UI wireframes on wiki pages.

Policy Purpose
Being a part of Fusion Marketing and undertaking projects on behalf of the organisation, you hold an accountable
position of trust and responsibility. As a member of our organisation, you are required to comply with this Fusion Wiki
Policy (‘the Policy’) which aims to:
• set out the rules for managing, using and sharing digital content in Fusion Wiki
• ensure that our digital knowledge is accessible, accurate, appropriate and safe
• provide guidance to our members when generating, organising, using, sharing, and centralising digital corporate
knowledge.

Procedures

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 Promptness All members of Fusion Marketing must use appropriate communication channels and
respond to information requests by others in the organisation on a timely fashion
without unnecessary delay to business continuity.
Transparency It is the duty of care of all Fusion Marketing members to openly exchange information
ensuring that information is clear, accurate, complete, authentic, relevant, and
reliable.

Privacy and All information exchanged internally is property of Fusion Marketing and strictly
Confidentiality confidential regardless of the communication medium utilised. Fusion Marketing
members must not leak internal information outside of the organisation irrespective
of its level of importance. Any employee privy to confidential information is strictly
prohibited from sharing this information with anyone else apart from others that are
involved in the course of business. Confidential information must not be
communicated in places (such as carpark, lifts, hallways, etc.) where there is a
possibility that this information may be captured by others who are not involved
business activities.
Digital information stored in Fusion Wiki must not be exported in any forms of digital
format and stored in an electronic device or printed as an offline medium.
Any electronic material that holds company information must not be taken home
without having the written consent of your supervisor. Where you are allowed to take
such information, you must maintain the confidentiality of information in your
possession outside of the office. Information must be shared electronically with only
those who need to know such information.
Digital content must never be downloaded on personal storage devices and taken out
of the work environment. Always work in your own workstation provided to you by
the IT Department. Where you need to visit a client to show work, you must use the
MacBook Pro or iPad allocated to you for only work purposes.

Respect to Information obtained from external sources may be protected by intellectual

Copyright property rights which are infringed by copying. Using such information in the form of
downloading, uploading, sharing, copying, storing, and distributing material from an
external source may be an infringement of copyright or of other intellectual property
rights. Therefore, all Fusion Marketing members must obtain written permission, or
licensing if necessary, from the owner of the information prior posting the
information on Fusion Wiki. For more information on IP rights, see Fusion Marketing
Intellectual Property Policy.

How to create a wiki

Step 1: Select the perfect wiki software
Finding a wiki software that is right for your team depends on what you want to accomplish with it.
Ask yourself the following questions before investing in a tool:
 Why do you need a team wiki?
 How many people on your team will be using it?
 Will those people need different access rights?

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  Would you benefit from real-time collaboration?
 How much file storage would you need?
 What other tools is your team using and should your wiki integrate with them?
 Is the wiki you chose easy-to-navigate and have a handy search function?
With a multitude of wiki tools out there, Nuclino was developed to be as flexible and lightweight as possible to
accommodate any team regardless of size and industry. It aims to live up to the core values of the original wiki concept
and remain as fast and easy-to-use as possible, facilitating seamless team collaboration rather than hindering it.
Give it a try and see if it's the right wiki for your team.

Step 2: Set up the wiki structure

Once you have found the perfect tool for your team, it is time to create a wiki!
People will only use a team wiki if it is set up and structured in a way that makes it easy to navigate and helps them find
relevant up-to-date information. If things are chaotic, getting people on board will be hard and the wiki will eventually
get abandoned.
To set up your wiki on Nuclino, start by creating workspaces for every topic you intend to include in your wiki. Each
workspace comes with its own privacy and access settings, so you can keep confidential information safe and prevent
unauthorized team members from changing or deleting important documents.

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Step 3: Populate your wiki with content
Now, it's time to create – or import – the content of your wiki. The intuitive WYSIWYG editor of Nuclino makes it easy
to get started.
All content in Nuclino can be collaborated on in real time, automatically saving every change in version history and
preventing version conflicts. Integrations with 25+ different apps allow you to bring your wiki pages to life with
interactive media embeds.

One of the core features of a wiki is internal linking. In Nuclino, linking pages together is as easy as typing an "@",
allowing you to instantly organize information without even thinking.

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Step 4: Get our team on board
A wiki can only serve its purpose when every member contributes, so invite people to collaborate! If your team is
already familiar with company wiki tools, getting them on board should be easy. However, newcomers may be
reluctant to use the wiki and start falling back on more familiar tools like email and chat to share information.
To prevent this from happening, make sure to communicate the purpose and the benefits of the wiki to your team and
invest time in changing their habits. Choose a wiki tool that is easy-to-use and intuitive to reduce the learning curve
and allow new team members to contribute from day one.
Step 5: Keep our wiki up-to-date
A team wiki is an evolving knowledge base that needs to be maintained. No matter how well the wiki is set up, if users
have no confidence in the information it contains, its purpose will be undermined.

Part C – Train, Encourage and Support Team Members

You held a training session with two team members to demonstrate how to use the online enterprise
wiki in day-to-day operations. List three questions you prepared to confirm the team members’
understanding and three practical exercises to confirm team members’ skills.
(100 words)
Training team members
Once we’ve integrated our digital solutions into your workplace, we will need to ensure that our train,
encourage and support team members in the application of them. We need to ensure that they are being
applied correctly and effectively

As we’ve established, your team members will need the chance to develop the skills and knowledge required to apply
the chosen digital solutions to workplace operations. They need to be able to adapt to the changing digital structure of
the business. This will involve training them and teaching them everything that they need to know in order to use the

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technology that is being introduced. You need to train them so that they are prepared for their new, digital workplace.

Technology-based learning

Technology-based learning involves team members learning via electronic technology. It is also known as e-learning
and can involve learning on the computer and/or the internet. It may involve the use of the internet, an intranet, chat
rooms, CD-ROMs or webcasts. Technology-based learning allows your team members to learn at anytime and
anywhere. They’ll be able to complete the training at a convenient time. A disadvantage of this type of learning is that
team members will need to know how to use the particular technology that is involved.

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