BSBMKG547 Develop strategies to monetise digital

engagement
Task 2 – Written Report

Task summary
This assessment is to be completed using an organisation you are familiar with as simulated work
environment. This assessment task requires the student to develop a Digital Engagement
Monetisation Plan and Review for an organisation you are familiar with.

Required
 Access to textbooks/other learning materials
 Computer with Microsoft Office and internet access

Timing
 Your assessor will advise you of the due date of this assessment via Canvas.

Submit
 This completed workbook.

Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily
address all the assessment criteria. If part of this task is not satisfactorily completed, you will be asked
to complete further assessment to demonstrate competence.

Re-submission opportunities
You will be provided feedback on your performance by the Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.

If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory
performance. Re-assessment attempt(s) will be arranged at a later time and date.

You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt
with unfairly or have other appropriate grounds for an appeal.

You are encouraged to consult with the assessor prior to attempting this task if you do not understand
any part of this task or if you have any learning issues or needs that may hinder you when attempting
any part of the assessment.

IH Sydney Training Services Pty Ltd

RTO Code: 91109 CRICOS Code: 02623G
Assessment Cover Sheet

Candidate name:

Candidate ID

Trainer’s Name:

Date Submitted:

Candidate I declare that:

declaration:  I have read and understood all the information provided in relation to
the assessment requirements to complete this unit, the instructions
and the purpose and processes of undertaking this assessment task
 This assessment is my own work and where other’s works or ideas have
been used, I have appropriately referenced or acknowledged them
 I understand that plagiarism is a serious offence that may lead to
disciplinary action.

Candidate signature:

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 Task 2 – Written Report

In this task, you need to develop a Digital Engagement Monetisation Plan and Review for an
organisation you are familiar with using the template provided below.

Your Digital Engagement Monetisation Plan and Review will have four (4) parts:

 Part A - Monetisation of digital engagement

 Part B - Design interventions
 Part C - Implementation tools and technologies
 Part D - Monitoring and evaluation performance

To complete Part D, assume that you have just implemented Part A, B and C and review the
performance of your Digital Engagement Monetisation Plan and Review detailing:

 performance with financial analytics service

 transaction metrics
 gaps in performance against requirements and adjustments
 monetisation effectiveness evaluation report

Digital Engagement Monetisation Plan and Review

Part A - 1. Task requirements and This report aims to delineate

Monetisation of applicable legal, different digital engagement
digital organisational and financial companies using monetization plans
engagement scope frameworks that look at the social ramifications
that can be used to amplify their
capabilities. Establishing the design
and form of different interventions as
well as the implementation of
technological tools

Competition and Consumption Law

2010

Australian Consumer Law

Limited Companies Act 2001

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 Privacy and confidentiality: ensures
that employee privacy is protected
and all consumer laws are followed

The commitment of the consumer

guarantees that the goods and
services that are exposed have a high
quality exposed in the descriptions of
each product

2. Channel monetisation This plan establishes the use of social

criteria networks to acquire resources with
virtual commitment, thus maximizing
each performance of the platforms,
fulfilling these requirements:

The information must be on some

online platform, be it social networks,
events or social groups.

establish yourself in a country having

standards such as advertising videos
have to have a moderate duration

share original content with payment

terms

3. Opportunities for paid, There are different opportunities or

owned or earned customer methods to attract more customers:
engagement
* Social networks are a very effective
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 method to attract more public by
increasing the audience by offering
them a list of recommendations to
give them additional value by
increasing customer traffic.

* share content in social groups

through short-lived audio visual
methods

4. Monetisation channel the company must already have

established an online platform or a
website where information about the
company's content is evidenced.

also using virtual platforms to

communicate to the public different
changes that will be made in the
online platform, promoting a
commitment to customers, thus
expanding profits with all the content
that is implemented.

Part B - Design 5. Digital processes for The comments added by different

interventions reliability and customer types of clients improve the quality
trust and experience of other types of
public while exposing our
commitment and quality that we
have with clients.

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 6. Authentication and security
requirements for securing
transactions
The security experience will be
improved, such as biometric
requirements, guaranteeing a secure
virtual network with passwords and
PIN codes for required payments.

7. Digital customer
engagement model
The company will use channels and
advertisements through digital
platforms such as Facebook,
YouTube, email, etc.

having the client the choice of being

able to subscribe and be informed of
the latest updates and published
offers

Part C - 8. Processing parameters as

Implementation negotiated with The project will start as long as the
tools and stakeholders client provides positive confirmation
technologies to start, making sure that the client's
expectations are satisfactory and that
the response time is within the limit.
Thus, the client receives all the tools
available so that he has access to all
the benefits acquired by him.

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 9. Payment processing tools and
technologies
Payment verification is the most
appropriate tool for the client to have
greater confidence when carrying out
this type of transaction, whether the
client is using different payment
methods such as PayPal cards or
some virtual method to avoid fraud.

this tool allows a simple and safe

quick verification for the client

10. System reliability evaluation To evaluate the reliability of a user,

we provide biometric security
methods such as virtual signatures,
fingerprints and PIN codes for the
best quality of experience, thus
improving the experience of each
client who occupies the requested
service.

Part D - 11. Review of performance with Google Analytics was used to

Performance financial analytics service calculate the performance and
monitoring and effectiveness of customer
engagement through these tools we
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evaluation can show a complete picture of social
networks and different virtual
platforms improving user-trained
content, all this was used to calculate

predictive sales and do any

define consumers

12. Transaction metrics

The metrics on which our company is
based

measure the effectiveness of this

were:

the comments

the reproductions

security methods

sales scope

this significantly increased the rate

of return and the increase in viewers
of the different platforms

13. Gaps in performance

against requirements and One of the gaps in the requirements
adjustments is to use checks to confirm payments,
whether virtual or face-to-face, this
can be used as an alternative method
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 to virtual methods using these more
archaic methods

14. Monetisation effectiveness

evaluation report the results provide us with a number
of virtual visitors to have gradual and
effective information giving the
necessary tools for each user.

The reaction was pleasant since the

response of the clients was always
positive in its great majority,
highlighting the safe methods and
future plans to be used.

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