DIGITAL MARKETING

Promoting Business online via Google, Facebook, Instagram etc.

Presentation by:

MARYAM KHAN
 USE OF ONLINE MARKETTING
◦ The key purpose of marketing is to
get people interested in the products
or services of a company.
◦ This happens through market
analysis, research and contemplating
the interest of a business's ideal
customers and attracting them
through messaging which would be
educational and helpful to a
business's target group.
 WHAT IS DIGITAL MARKETING
◦ Digital marketing, also
called online marketing, is
the promotion of brands to
connect with potential
customers.
◦ Digital marketing is the
component of marketing that
uses the Internet and online-
based digital technologies.
◦.
 SOCIAL MEDIA MARKETING
◦ Social media marketing means
driving traffic and brand
awareness by engaging people in
discussion online.
◦ You can use social media
marketing to highlight your
brand, products, services,
culture, and more.
 4 TYPES OF DIGITAL MARKETING

The most prosperous digital

marketing strategies use a multi-
channel approach.

•Content Marketing. ...

•Search Engine Optimization (SEO) ...

•Search Engine Marketing (SEM) ...

•Social Media Marketing (SMM)…

THANK YOU