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SYSTEM
Adam smith, credited by many as the founder of classical
economics believed the government should intervene in
economic affairs as little as possible
John Maynard Keynes asked, “If supply creates its
own demand, why are we having a worldwide
depression?”
C O P Y R I G H T 2 0 0 4 M C G R AW- H I L L A U S T R A L I A P T Y LT D
P P T S T / A M A C R O E C O N O M I C S 7 / E B Y J A C K S O N A N D M C I V E R
S L I D E S P R E PA R E D B Y M U N I P E R U M A L , U N I V E R S I T Y O F C A N B E R R A , A U S T R A L I A
EFFECTIVE DEMAND
PRINCIPLE OF EFFECTIVE DEMAND is the pillar
of keynesian theory of employment
effective demand is that level of aggregate demand at
which it is equal to aggregate supply.
effective demand is expressed by aggregate
expenditure of an economy
ad refers to aggregate demand expenditure in an
economy.
it refers to the amount that all the people of an
economy may spend on buying goods produced at a
given level of employment.
WHAT IS EFFECTIVE DEMAND?
0 100
10 360
20 420
30 480
40 540
50 600
60 660
ADC
Aggregate Demand Curve (ADC):
It is a curve which expresses relationship between aggregate demand price and
employment.
Y
Expected Receipts
AD
O X
Employment
AGGREGATE SUPPLY (C+S):
In other words, the aggregate supply is the value of final output valued at
factor cost.
The aggregate supply price is the minimum amount of money which the
entrepreneurs must receive to cover the costs of output produced by
the employment of certain number of workers.
The aggregate supply curve, (C+S) is positively sloped indicating that as
the level of employment increases, the level of output also increases,
thereby, increasing the aggregate, supply. Thus, the aggregate supply
(C+S) depends upon the level of employment through the economy's
aggregate production function.
Aggregate Supply Schedule /Aggregate Supply Function (ADF):
It is a schedule/Table which shows various amount of money which all the
producers must receive from the sale of output at varying levels of
employment.
Y
ASC
Proceeds
Minimum Expected
Employment X
DETERMINATION OF EFFECTIVE DEMAND
Effective Demand
Employ AD AS Equilibri
ment (crore rs) (crore um
rs) Y
AS
Expected Receipts
0 100 0 Disequi
10 360 120 AD>AS AD
20 420 240 AD>AS
E
30 480 360 AD>AS
40 540 480 AD>AS
50 600 600 ED
60 660 720 AD<AS
O X
Employment
AGGREGATE DEMAND EXCEEDS AGGREGATE
SUPPLY
According to Keynes, the equilibrium levels of national income and employment are
determined by the interaction of aggregate demand curve (AD) and aggregate
supply curve (AS). The equilibrium level of income determined by the equality
of AD and AS does not necessarily indicate the full employment level. The
equilibrium position between aggregate demand and aggregate supply can be
below or above the level of full employment as is shown in the curve below.
Diagram/Figure:
KEYNESIAN THEORY
Effective
demand
Aggregate
Supply Aggregate
Demand
Consumption Investment
Government
Function Function
expenditure