UNIT:– 4

BUSINESS MODEL DESIGN

AND PRINCIPLES OF
INNOVATION

By
G . Nitheesh Kumar
Assistant Professor
Dept. Of. Mechanical Engineering
Business model
Business model design and method
 Process of designing a business model
Define the business model of
competitors.

Define your own business model as it is

currently.

Six Steps to Decide which cornerstones need to be

improved to be more competitive.

Develop Your Develop a rich set of options or Value

Business Model Accelerators for each cornerstone.

Prioritize your Value Accelerators based

on their impact to the organization and
their level of difficulty.

Leverage your top Value

Accelerators into a business
strategy.
Implementation of business model
Principles of Innovations
Most powerful competitors
Type of products will buy the
Best customers for products
Best customers for products
Scope of the business right
Avoid commoditization
Disruptive growth
Strategy development process
Good money and bad money
Good money and bad money
Good money and bad money – Gresham's Law
Role of senior executives