Credit Card

Transaction Trends and

Insight : An In-Depth Group Mates:

Analysis of Consumer Umma Salma Syed

Spending Habits Laharika Elugam

Manashwini Ambati
Krish Prajapati
 • Credit cards have become an essential part of
how we shop and manage our finances. They
started as simple plastic cards with a magnetic
strip, and now they are packed with
technology that allows us to buy things with
just a tap.
• With countless transactions happening every
day, credit card companies gather massive
Introduction amounts of data on spending habits and
preferences.
• They are not just payment tools; they are a
window into consumer behavior, offering
insights into how people allocate their money
across different sectors of life.
• Our analysis aims to dissect the spending
patterns of credit card users, broken down by
age, gender, and purchase categories.
Visualization of Monthly Viewing Trends:
•The displayed line graph provides a
monthly overview of credit card
transactions from January to October 2023.
•Starting at 2.35 million in January,
transactions slightly decreased in February,
followed by an increase, peaking in May at
2.46 million.
•The transactions then remained relatively
stable until a steep decline to 1.07 million in
October, indicating a notable change in
transaction volume as the year progressed.
•The graph shows people used their credit
cards more in May and much less in
October.
Transaction Analysis by Gender:

•The pie chart breaks down credit card

transactions into two categories based on
gender: male and female.
•Females accounted for a higher number
of transactions, totaling approximately
12.3 million, compared to males, who had
about 9.8 million transactions.
•This suggests that females engaged in
more credit card transactions than males
during the time frame analyzed.
Transaction Amounts by Category:

•The bar chart categorizes credit card

spending into five areas: Clothing,
Cosmetic, Electronics, Market,
Restaurant, and Travel.
•Travel dominates spending with over 13
million, significantly higher than the other
categories. Market and Restaurant
expenditures are moderate, while
Clothing and Cosmetics show the least
amounts.
•This data suggests that most credit card
spending is on travel.
Transaction Amounts by Age:

•The bar graph shows credit card

spending amounts across different age
groups.
•Spending tends to increase with age,
starting at lower levels for the 17-year-old
group and gradually rising to the highest
amounts for the 73-year-old group.
•This trend could indicate that older age
groups generally spend more through
credit cards, which might be due to
higher purchasing power or different
spending habits.
Exploring Spending Habits by Age and
Category:
•This stacked bar chart depicts credit card
transaction amounts across different age
groups and categories.
•Travel consistently accounts for the largest
share of spending across all ages, especially
prominent in the 56-73 age range.
•Market and Restaurant expenses are also
significant but do not surpass travel.
•Electronics, Cosmetics, and Clothing
represent smaller portions of the total
spend.
•This illustrates a trend where travel is the
primary expenditure, with spending on it
increasing with age.
 Transaction Analysis by Age and Time:
•The slide showcases two graphs. The first
graph, "Transaction Amounts by Age," shows
that credit card spending increases with age,
peaking at age 60 and then declining slightly
at age 73.
•The second graph, "Transaction Trends Over
Time," indicates that transaction amounts
were relatively stable from January to July,
with a slight peak in May, before a sharp
decline in October.
•This combination suggests that while older
individuals tend to spend more, there is a
general downward trend in transactions as
the year progresses
Transaction Analysis by Gender and
Category:

•In the top part of the slide, females

spent 12.3 million, while males spent 9.8
million on credit cards, indicating higher
spending by females.
•In the lower part, travel expenses
dominate, implying that most credit card
spending is on travel.
•Other categories (Market, Restaurant,
Electronics, Cosmetic, Clothing) have
lower spending, highlighting travel as the
main driver of credit card usage.
Exploring Spending Habits (BI Solution):

•Yellow bars represent travel spending,

consistently the highest across all age groups.
•Restaurants and groceries also see
substantial spending.
•Electronics, cosmetics, and clothing have
lower spending.
•Businesses can focus on travel-related
offerings for broad appeal.
•Opportunity to increase interest in
electronics and clothing with targeted deals,
especially for age groups with lower spending.
 Conclusion:

• Credit card usage varies seasonally, with peaks and declines. It's crucial
to adapt to these trends.
• Females spend more via credit cards than males, offering insights for
tailored marketing.
• Travel is the dominant spending category, followed by restaurants and
groceries. Electronics, cosmetics, and clothing have lower spending.
• Credit card spending generally increases with age but may decline later.
Businesses can target specific age groups.
• Opportunities exist for businesses to boost spending in categories like
electronics and clothing by offering targeted deals, especially to age
groups with lower spending.
Thank you