OBJECTIVES

OF
ADVERTISING
Advertising is a fundamental
component of marketing and plays
a pivotal role in achieving several
objectives.
TYPES OF ADVERTISING
OBJECTIVES
INFORMATIVE OBJECTIVES

Advertising aims to inform consumers about

products or services. This objective is vital
for introducing new products, educating the
market, and providing relevant information.
PERSUASIVE OBJECTIVES

The persuasive objective of advertising is to

influence consumer behavior and
encourage them to take action, such as
making a purchase. It uses emotional and
rational appeals to persuade.
REMINDER AND REINFORCE
OBJECTIVES
Advertising reminds consumers about a
brand's existence and reinforces their
knowledge. This is essential for maintaining
brand presence and loyalty.
DIFFERENTIATION OBJECTIVES

Advertising helps brands stand out in a

competitive market. It highlights unique
selling propositions and communicates why a
product or service is superior.
BRAND AWARENESS

Advertising is a key tool for building

and maintaining brand awareness. It
ensures that consumers recognize and
recall a brand.
MARKET SHARE

Advertising can help a brand gain or

expand its market share. By reaching a
wider audience, it can capture a larger
portion of the market.
 PRODUCT LAUNCH AND
PROMOTION
Product Launch and Promotion:**
Advertising is pivotal in launching new
Advertising
products is pivotal in
or promoting launching
existing new
ones. It
products interest,
generates or promoting
drivesexisting
traffic, ones.
and It
generatessales.
stimulates interest, drives traffic, and
stimulates sales.
In conclusion, advertising serves various
objectives, each contributing to the success of a
business. A well-structured advertising strategy
that aligns with these objectives can lead to
increased brand recognition, sales, and market
competitiveness.