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    ypathak07dec
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    Market segmentation involves dividing a target market into subgroups with similar characteristics. It is important because it allows businesses to better target their marketing strategies, increase profitability, and better serve customers. Market segmentation can be done based on geography, demographics, behaviors, and psychographics. When done correctly, it provides value for both businesses and customers.

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    MARKET SEGMENTATION

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    Market segmentation involves dividing a target market into subgroups with similar characteristics. It is important because it allows businesses to better target their marketing strategies, increase profitability, and better serve customers. Market segmentation can be done based on geography, demographics, behaviors, and psychographics. When done correctly, it provides value for both businesses and customers.

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    4 views10 pages

    Market Segmentation

    Uploaded by

    ypathak07dec
    Market segmentation involves dividing a target market into subgroups with similar characteristics. It is important because it allows businesses to better target their marketing strategies, increase profitability, and better serve customers. Market segmentation can be done based on geography, demographics, behaviors, and psychographics. When done correctly, it provides value for both businesses and customers.

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    MARKET SEGMENTATION

    BY YASHVEER PATHAK
    Defination of Market Segmentation

    • Market Segmentation is Market Devide

    a process that consists


    of sectioning the target
    market into smaller
    groups that share
    similar characteristics
    IMPORTANCE OF MARKET SEGMENTAION
    • Businesses and
    companies who accurately
    segment their market into
    appropriate groups can
    reap some amazing
    benefits. Market
    segmentation is a critical
    piece in helping large
    scale companies increase
    their profitability.
    SEGMENTAION ON 4 BASES
    •
    Geographic Segmentation
    •
    Demographic Segmentation

    •
    Behavioral Segmentation
    Psychographic Segmentation
    •
    Conclusion
    • As you can see market
    segmentation is a serious
    value add for both your
    business and your future
    customers. It allows you to
    create more targeted
    marketing strategies with
    the intent to help out your
    customers at the end.
    THANK YOU

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