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COCA – COLA

Corporate
Social
Responsibility

Javier Montaner de Fez


Salvador Gisbert Sempere
What is CSR?

• Corporate Social Responsibility


(CSR) is a voluntary initiative that
extends beyond the basic legal
obligations. It involves the
incorporation of social and
environmental responsibility into a
company's business operations
and interactions with
stakeholders.
What is Coca – Cola?
• The Coca-Cola Company is an
American multinational corporation
founded in 1892.

• More than 2.2 billion servings of


drinks are enjoyed in more than 200
countries and territories each day.

• Around 100,000 employees.

• One of the most prolific advertising


campaign in marketing history,
spending over $4 billion every year.
Coca – Cola´s
mission

• “Our purpose is to
refresh the world and
make a difference. See
how our company and
system employees
make this possible
every day and learn
more about our areas of
focus in sustainability.”
• Coca-Cola is putting a huge focus on sustainability.

Coca – Cola • The key areas are climate, packaging and agriculture
along with water stewardship and product quality.

& CSR • Their message is ‘a world without waste’, with the aim of
collecting and recycling every bottle, making their
packaging 100% recyclable and replacing all water used
in creating their drinks back to the environment to
ensure water security.
• They aim that by 2030, they will have reduced their
carbon footprint by 25%.
CSR results (2022)

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