Digital advertising

I m p a c t s o f o v e r e x p o s u r e a n d
m e a s u r e s t o m i t i g a t e t h e e f f e c t s
Introduction

Impacts

Solutions

Conclusion
Digital marketing experts estimate that most Americans
are exposed to around 4,000 to 10,000 ads each day
- Forbes (2017)
 Impact on users

Loss of focus Impact on Privacy Materialistic

and decision concerns and
concentration making consumerism
life styles
Impact on brands

• Desensitization on products

• Loss of credibility
Enhance consumer awareness

to make an informed decision

Implementation of stricter

regulations and policies

Promoting a user-controlled Ad

experience
Industry collaboration and

responsibility
What do can do

 Be mindful on needs and wants

 Unsubscribe

 Configure to block pop-up ads

References
• Nadia. (2023, Nov 9). How Many Ads Do We See a Day?.Siteefy.
https://siteefy.com/how-many-ads-do-we-see-a-day
• Simpson,J. (2017, Aug 25). Finding brands success in the digital world. Fobers.
https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-w
orld/?sh=156d1dd1626e
• Quora. (2023, Oct 3). Quora. What are the effects of too much advertising? How does it impact
consumers and businesses?.https
://www.quora.com/What-are-the-effects-of-too-much-advertising-How-does-it-impact-consumers-an
d-businesses
• Zha, Wei & Wu, H.. (2014). The impact of online disruptive ads on users’ comprehension, evaluation
of site credibility, and sentiment of intrusiveness. American Communication Journal. 16. 15-28.
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