Bean Here Coffee.

Claudia Estrada
MGMT495 Business Capstone
Unit 3 DB 3
Dr. Charlotte Scott
 Introduction
• Multicultural team

• Business Plan

• Commercial

• Funding
Company Logo
 Company Information

• Name: Bean Here Coffee

• History
• Founders: Mike Ouano aka Mr. Bean
• Employees: 25
• Location: Missouri City and Arcola, Texas
 Mission Statement

To serve the freshest coffee in a safe, clean, and

cozy environment for our customer’s enjoyment.
Products

• Coffee
• Tea
• Frappes
• Fruit Smoothies
• Panini
• Artisan Pastries

This Photo by Unknown Author is licensed under CC BY-NC-ND

Market
• Market Share- 83% of Americans
over the age of 18 drink coffee and
2.25 billion cups of coffee are
consumed globally.

• Target Market- Drip Coffee

Drinkers, Coffee Shop Lovers,
Specialty Coffee Drinkers, and
Whole Bean Buyers

This Photo by Unknown Author is licensed under CC BY-SA-NC

Competitors

• Starbucks
• Stores in the Area
• Menu
• Target Audience

This Photo by Unknown Author is licensed under CC BY-SA

 Advertisement

https://www.youtube.com/watch?v=aaMw5GzBzcA
Financials

Profit Margin
58%
 Growth Potential
• Sales $5.87 billion U.S. dollars

• Growth 4.1%
 References
[Untitled illustration of bean here coffee cup] Bean here cup of coffee. (n.d.). Retrieved from

http://beanhere.in/franchise-with-us/

[Untitled illustration of four cups of coffee]. Cups of Coffee. (n.d.). Retrieved from

https://creativecommons.org/licenses/by-nc-nd/3.0/

[Untitled illustration of group of people drinking coffee]. People drinking coffee. (n.d.).

Retrieved from https://creativecommons.org/licenses/by-nc-nd/3.0/

[Untitled illustration of Starbucks Logo] Starbucks Logo. (n.d.). Retrieved from

https://creativecommons.org/licenses/by-nc-nd/3.0/

Bean here coffee. (n.d.). Retrieved from https://www.linkedin.com/company/bean-here-coffee/

Bean Here Coffee. (2020, October 16). Bean here coffee. Retrieved from

https://www.facebook.com/beanhereyet/photos/a.870627249961362/1230112874012796/
 References
Bean Here Coffee. (n.d.). Bean here coffee. Retrieved from

https://beanherecoffee.business.site/?utm_source=gmb&utm_medium=referral#posts

Bean-Mellinger, B. (2019, February 05). Who is Starbucks' target audience? Retrieved from

https://smallbusiness.chron.com/starbucks-target-audience-10553.html

Business News Daily Editor. (2020, January 15). What should yoir profit margins be? Retrieved

from https://www.businessnewsdaily.com/11096-determining-profit-

margins.html#:~:text=Your%20profit%20margin%20shows%20how,Wentworth%20of%

20Wentworth%20Financial%20Partners.

CTU. (n.d.). Unit 3 discussion board. Retrieved from

https://studentlogin.coloradotech.edu/UnifiedPortal/3/6#/class/223703/assignment/18705

05
 References
Estrada, C. (2020, October 22). MGMT 495 Unit 3 DB Video. Retrieved from

https://www.youtube.com/watch?v=aaMw5GzBzcA

Fernau, K. (2013, April 09). Coffee grinds fuel the nation. Retrieved from

https://www.usatoday.com/story/money/business/2013/04/09/coffee-mania/2069335/

FormSwift. (n.d.). Retrieved from

https://formswift.com/builder.php?member=1&documentType=income-

statement&ses=21596c9e5d0f1f1cc36b4f14dc14740d&key=118671139#0

Global coffee shops industry. (2019, October 09). Retrieved from

https://www.prnewswire.com/news-releases/global-coffee-shops-industry-

300934636.html#:~:text=Coffee%20Shops%20market%20worldwide%20is,a%20compo

unded%20growth%20of%204.1%25.&text=Poised%20to%20reach%20over%20US,signi

ficant%20momentum%20to%20global%20growth
 References
Jacimovic, D. (2020, May 24). 32 Important coffee statistics that you should know. Retrieved

from https://dealsonhealth.net/blog/coffee-statistics/

Khatter, A. (2013, November 18). Starbucks [PowerPoint slides]. Retrieved from

https://www.slideshare.net/delhiiteashish/starbucks-28374813

Murphy, C. B. (2020, August 19). Net profit margin. Retrieved from

https://www.investopedia.com/terms/n/net_margin.asp#:~:text=Net%20profit%20margin

%20helps%20investors,of%20a%20company's%20financial%20health.
 References
Quain, S. (2019, January 28). What is the target market for coffee. Retrieved from

https://smallbusiness.chron.com/target-market-coffee-71600.html

Reynolds, M. (n.d.). Coffee shop sales and growth. Retrieved from

https://smallbusiness.chron.com/coffee-shop-sales-growth-67281.html

Westgarth, A. (2018, November 30). The importance of having the right logo. Retrieved from

https://www.forbes.com/sites/theyec/2018/11/30/the-importance-of-having-the-right-