GROUP 3

CHAPER 3
The Environment and Corporate Culture
 01 Cultural environment and
social environment

02 Elements of the sociocultural

SOCIOCUL environment

How does the social and

TURAL 03
cultural environment in
Vietnam affect Vinamilk's
business?
 What is cultural and social environment?

What is
What is Culture?
Society?

=>In short, Cultural and social environment include the standards and
values were accepted and were respected by a society or a specific
culture. The most obvious impact of this is ruling consumer behavior of
customers, and impact on activities of organizations.
 Socio-cultural context
The sociocultural aspect of the general environment represents demographics,
norms, customs, and values...

What is demographic
characteristics?

• Demographic characteristics: is the synthesis of all data related

to a certain group of people or the entire society.
Socio-cultural context
 Vietnam's socio-cultural
factors influence Vinamik
- The physical characteristics of Vietnamese
people
=> grasping the psychology of users,
Vinamilk forms a healthy lifestyle.
- For parents, they have the vary of
demanding for their child
=> Launching many product lines containing
high amounts of nutrition.
 Vietnamese consumers are facing health and psychological concerns
=> Vinamilk give up the lifestyle of depending on fast food. electronic devices,
moving to the trend of
green living, healthy living,

The need for health is extremely great, so Vinamilk has expanded its product
scale to the entire territory of Vietnam
. Besides, Vietnamese people tend to be save
and considerate when buying goods,
=> so the prices of products are quite diverse
and suitable with their money.

.Vinamilk quite focuses on the market of

big cities

.Vietnam's population density is quite high

and the elderly make up a large portion,
=> so Vinamilk has many policies on product
quality and produces products suitable for
them.
Thank for listening