Our Team

A C

B D
BUSINESS PLAN

homestay
Place for the best things
 Table of contents
01 02 03
Description of Customer Operations Plan
the Business Analysis

04
Marketing Plan
 01
Description of the Business
 1.1. Business
ideas
 Building model of English
communication with the
Foreigners.
 Stay with foreigners.
1.2. Vision, mission, core
values
Our vision
Become one of the trust-
worthy accommodation
providers in 2025.
 Mission
Statement
• Offer amazing experiences
• Best customer services
• Be connected globally
 CORE
VALUES
S Service: provide the best services

T Trust: building trust with our customer

A Acknowledge: understand what the customers demand for

Y Yield: bring amazing experiences for the youngsters

 1.3. Major products

Accommodation services English course

1.4. Ownership structural
23
%
Apollo
English
Center 55
%
Individuals
22
%
HUFLI
T
 STRENGTHS OPPORTUNITIES
- Affordable price - Catch up current trend of
- Place of foreigners
- Located in centered S O youngster
- Less heavy competitors
district in HCMC

WEAKNESSES THREATS
- Risk at financial sources
W T
- Near traffic jam spots
- New market -> gain less - Negative reviews from
customer’s perceive customers

 Locate in huge area.  Call for more investments

 Launch marketing and PR campaigns  Improve customer services awap
1.5. GOALS OF BUSINESS
3-6 months 5-10 years

Short-term Long-term
- Obtain stable source - Expand more
of customers. branches

- Brand awareness - Being recognized

widely
 02
Customer Analysis
 2.1. Description of
customers
DEMOGRAPHIC SEGMENTATION

- Age groups of 18 to 30
years.
- Focus on university
students, young customers.
- Income: low, and medium
income.
PSYCHOGRAPHIC SEGMENTATION

- Personality: extrovert, be
interested in communicating.
- Be interested in affordable
price of homestay.
- Those who value friendliness
as well as trust.
GEOGRAPHIC
S

- International appeal
- Focused on university students
across Vietnam
- Located near well-known
universities, and entertainment
places, shopping malls,…
 2.2. Location
- Address: 3C 3-2 Street, Ward
11, District 10, HCMC.
- Near academic institutions,
universities, colleges….
 2.3. Number and resource of customer
Number
customers
Floor
Room
Total
Dublex Triple Mass

1st 2 3 4-8 9 - 13

2nd 2 3 4-8 9 - 13

3rd 2 3 4-8 9 - 13

Sum: 27 ~ 36 paxs/month
Resource
of
customers
 03
Operations Plan
 3.1. Organization of the company
Founder
Ac

CEO
B

General Director Marketing Director Financial Controller

C Du E
 MOST USED SOCIAL
PROFILE MEDIA
Age: 20 years
Gender: Male
Location: Ho Chi Minh City
Job: Founder

MISSION HOBBIES
 Directing and managing the
construction of business plans
 Responsibility for profit and Taking Surfing news
Nguyễn Văn A growth of company
photos

Quotation: Love and compassion are  Following the news regularly to

necessities, not luxuries. Without them,
keep up with trends Shopping Eating
humanity cannot survive.
 MOST USED SOCIAL
PROFILE MEDIA
Age: 20 years
Gender: Female
Location: Ho Chi Minh City
Job: CEO

MISSION HOBBIES
 Recognize challenges
 Assure the business have
Taking Surfing news
responsibilities for society photos
Trần Văn B devotedly
 Evaluate risk tasks
Quotation: An intelligent person is like a
river, the deeper the less noise.  Propose strategic objects Working Eating
 PROFI MOST USED SOCIAL
LE MEDIA
Age: 20 years
Gender: Female
Location: Ho Chi Minh City
Job: General Director

MISSION HOBBIES
 Operate departments in the
company.
 Build a management system Talking Exercising
 Control and make decisions,
Nguyen Văn C
propose suitable solutions and
Quotation: Every problem is a gift - Without
strategies for the Group. Enjoying Traveling
problems we would not grow.
 3.2. Description of major
Step 1
operations
Step 2 Step 3 Step 4
Use application Have a realistic Sign a lease Move in
Select rooms visit Receive room’s card
 3.3. Analysis of resources needed
Human resources Finance
 Demo graphic  Funds

 Skill levels  Investment

 Investor

Intellectual Physical equipment

 Brand imageproperty  Facilities

 Client databases  Utensils

 3 customer service consultants => take care of customers

Human 2 admin => take care social media

resource
plan 10 Foreign teachers => stay and teach English

2 securities: keep guarding

 04
Marketing Plan
 4.1. Description of major
marketing activities

Step 1 Step 2 Step 3

Market Research Select the Customer Promotion
Segment market
 4.2. Description of Resource
Needed
Funding ● Starting capital up to 10
billions VND.

● Staffs, customers.
People
● Stakeholders (Apollo English Center)

● Furnitures
Facilities ● Working & studying spaces
● Parking area
 4.3. Schedule of marketing
activities
Activities Places Time Fund

At universities, Apollo 2 first weeks

Leaflets English Centers From 25 Nov to 10 10.000.000 VND
Dec

On social media platforms

Run Ads (Facebook,Instagram, Apollo All time 25.000.000 VND
Channel)

Gift vouchers Apollo English Centers, Nấp Within first month

(200.000 E Homestay. 4.000.000 VND
per/coupon)
 THANKS FOR
LISTENING

NAP ENGLISH HOMESTAY