YOURS BANK

We are the best financial

intelligence platform for the
family
Exec summary

Building the leading We are never too young to talk about money
bank for Gen Z 84% of families believe it is very important for children and adolescents
to have guidance related to Financial Education.

Teens are hugely underserved

Most traditional banks offer a high barrier to under 18 clients, most of the
times offering only a physical experience.

FreeFire, Roblox, Netflix, Spotify…

App/service require the use of a credit card. Most banks only offer debit
cards to -18. Most parents do not want to share their credit cards w/ kids.

We grow fast and cheap

We grow at a very fast pace. We grow 15% every month, we make 10.000
downloads a week with a CAC as low as USD 0,10.

Pitch Yours Bank 2023

Problem

30 million under 18 are

underserved

Brazil presents a market of 30 million teens

they spend around USD 10 bi every year.
Around 70% of those expenses are online,
games and shopping. And they are hugely Teen banking as a Most parents know the
underserved. 94% of those teens unbanked. sub-offer. Major banks importance of financial
They are economically active and do not see see a -18 account as an literacy. School and
traditional banking as an option. extra benefit for a families do not know
parental account. how to teach their kids.

* Survey data on consumption habits of young people

in Brazil by the Brazilian Society of Retail and
Consumption

Pitch Yours Bank 2023

Solution
THE PROBLEM

How we solve that problem

Descriptive sentence of the
problem you they
CONTROL for parents, are
can:solving
- Check statement;
- Send money;
- Manage tasks;
- Create goals;
- Educational content.

AUTONOMY for kids, they can:

- PIX (instant payment);
- Physical and virtual card;
- Cell phone credit;
- Gift cards;
- Game cards and items;
- Create goals;
- Simulate investments;
- Perform tasks;
- Gamified content.

Pitch Yours Bank 2023

Product

Product deep dive (1/2)

Serving teens with PIX and VISA Credit A gamified app, with focus on financial
Card we are sure that their transactional education tasks, makes sure we raise
needs are served. Major banks have a users engagement and make a
difficulty offering those services. difference in their lives.

Pitch Yours Bank 2023

Product

Product deep
dive (2/2)

Financial literacy is
They can choose different They have a clear vision of
embedded in our
kinds of investment to their goals, how much they
experience. Users set a
simulate. have achieved and interests.
goal.
Pitch Yours Bank 2023
Product

Focus on education

Experience Behavior Content

Through a gamified app, the user Based on the user's behavior with We create personalized learning
earns rewards as they use their their money, we understand their tracks based on the user profile.
money in the best way. profile and deliver education pills.
Product

The most complete

solution

Pitch Yours Bank 2023

Product
YOURS Bank
Education that transforms lives.
We are more than a digital bank for children and
teenagers, we are the architects of financial
freedom, the guides for an educational journey
that redefines the global economic landscape.

A silent, yet powerful revolution

We raise the banner of financial education as a
solid foundation for a fairer and more supportive
economy. Our number of users recently surpassed
120k, in just 2 years. Each new member is a
promise of a more economically sustainable future.
 Our mission transcends numbers.
Each record is a story, a transformed life. Rooted in advanced
technologies, we measure our impact, where financial education
elevates individual quality of life and creates a domino effect that
promotes shared prosperity.
Company

The company today.

120k 10% 77%

Active users MoM Growth Engagement rate
Company

Rapid active user

growth, currently
growing 10% MoM

Active users
80% of user acquisition
comes from organic
channels.
CAC of USD 0,10.
10k downloads / week.
25% activation rate
(download/active user)

Pitch Yours Bank 2023

Team

The team
Total 22 people

8 tech | 2 Product |
4 Marketing | 3 CS |
3 Operation | 2
Education

Advisors
Felipe Diesel Willian Santos Raphael Neves
Co-founder, CEO Co-founder, COO Co-founder, CTO Cesar Leite,
Processor
Previously founded Hey Previously head of sales Previously engineer at
Edson Fonseca,
Peppers, scaling it to at Omni. Stone Payments
Sinqia
USD2M revenue.
Moises Swirski, MSW
Capital
Pedro Bramont,
Banco do Brasil

Pitch Yours Bank 2023

What’s next
Product roadmap
2021
LAUNCH
Mar - Product launch;
Jun - PIX (instant payment);
Aug - Gift cards;
Sep - +10% MoM traction;
Dec - Rebranding;
2022 2023
PMF ENGAGEMENT
Jan - Goals w/ investment Jan - Notifications update;
simulation; Feb - Activation flow 2.0;
Feb - Gamification 1.0; Mar - Card tokenization;
May - Gamer area; Apr - Gamification 2.0;
Aug - Seed Investment by Banco do Jul - Investment;
Brasil;
Pitch Yours Bank 2023
We exist to transform
lives through
FINANCIAL EDUCATION

Felipe Diesel
felipediesel@yoursbank.com.br
+55 55 99713-2681

@yours.bank yoursbank.com.br