BIG DATA & AI

MEDIA AND DIGITAL DEPARTMENT

FOR THE BETTER FUTURE

DIDIK BUDI SANTOSO

GROUP HEAD OF DIGITAL ENTERPRISE
PT Telekomunikasi Indonesia, Tbk.
What is Big Data?

Volume And Velocity Veracity, Visualization, Variability, Value

HOW BIG THE VOLUME?
 WHAT ARE THE CHALLENGES?

People Process Technology

Data Acquisition
Compliance

Technical & Business & Data Access

Analytical Communication Start from User
Problem
• Data Modeling • Business
Data Analytics
• Data Analysis Knowledge
• Reporting • Communication
Software • Story Telling End with Value
Data Application
 BIG DATA MARKET
According to International Data
Corporation (IDC), the global big data and
analytics market is expected to grow to
USD$203 billion in 2020
Source: IDC; 2017
IDC reports that with 53% of organizations in the region believing
that Big Data is important for business
IDC forecasts, revenues for big data and analytics (BDA) in
the Asia/Pacific (excluding Japan) will reach $14.7 billion in
2018, an increase of 14.4% over 2017
Banking and Government is one of the potential and
leading industries which will make the largest
investments in big data and analytics solutions
The three industries that comprise the financial services sector –
banking, insurance, and securities and investment services – all show
great promise for future spending on big data and business analytics
 HOW TO INTEGRATE
• NIK eKTP • NIK eKTP • NIK eKTP • NIK eKTP • NIK eKTP • NIK eKTP • NIK eKTP • NIK eKTP • Outlet locations • Warehouse Id • Transaksi PoS • NIK eKTP
• Trx obat • KUR flagging • KUR Flagging • KUR Flagging • KUR Flagging • Mobil /Motor • Average • Average telco • Service offered • Capacity • Warehouse & • GarudaMiles
• Type Obat • Credit Rating • Credit Rating • Credit Rating • Credit Rating • Konsumsi Meter usage • Tipe barang • Location Location profiles BUM
• location • Other data • Other data • Other data • Other data BBM reading • Telco rating • Asal dan tujuan • Stok Pangan • Trace & tracking • Route
• Credit rating pengiriman • Forwarding Svc • Load Factor
N Lain
• KhW • Truck&Transport • Capacity
Berlangganan
Adapter Server Adapter Server Adapter Server Adapter Server Adapter Server Adapter Server Adapter Server Adapter Server Adapter Server Adapter Server Adapter Server Adapter Server

Data is kept in owner’s premise, not stored on cloud

Security Server Security Server Security Server Security Server Security Server Security Server Security Server Security Server Security Server Security Server Security Server Security Server

PLATFORM DATA HUB/EXCHANGE BUMN Blockchain Network for Security, Transparency

Central Data Hub USE CASES

Certification HelpDesk
Server-1 Loyalty Integrated
Security Server Server Security Server
Program Logistik
Central Central
Server-n Monitoring Integrated Integrated
Adapter Server Payment Tourism
Adapter Server
NIK e-KTP Customer DB,
Profile Koneksi ke Dukcapil Analytic Result, Data App Store
sebagai Spatial
Enrichment Data Tunggal Petani
data Citizen BUMN Kementrian
single ID (Dukcapil (Sleman, Indramayu,
View View View
Connector)
PTPN 9 sd 12, RNI) ArcGIS
WHAT WE DO IN TELKOM GROUP FOR BIG DATA
AND ARTIFICIAL INTELLIGENCE ?
WHAT WE DO?
AI DoT

Banking, Financial Energy Tourism

& Insurance Services & Resource Services & Hospitality Services

Agriculture Services Industrial, Manufacturing Healthcare

& Business Services & Pharmaceutical Services

Better Decision Growth Value

Logistic
/Expedition Services Media
Property
& Communication Services
& Construction Services
Making Indonesia 4.0
Transportation Services Government
Solusi Analitik
 STAGE OF ANALYTICS
Bagaimana
menwujudkannya?

Apa yang akan

terjadi? OPTIMALISASI
PRESCRIPTIVE
ANALYTICS
Mengapa • Merekomendasikan
CONTRIBUTION

itu terjadi? PREDICTIVE

ADDED-VALUE

pilihan pengambilan
ANALYTICS keputusan
Apa yang • Memitigasi risiko
• Memprediksi kejadian di • Menunjukkan implikasi
terjadi? setiap pemilihan opsi
DIAGNOSTIC masa depan dari data
keputusan
ANALYTICS historis
• Mengoptimalkan
Mengetahui wawasan dan penggukuran bisnis dari
DESCRIPTIVE penyebab suatu kejadian pola data historis
ANALYTICS • Menganalisis data historis berdasarkan data
• Mengukur kinerja bisnis
• Menemukan fakta visual
keberhasilan dan
INFORMASI kegagalan
COMPLEXITY
In 2012, Harvard Business Review named DATA SCIENTIST is the "sexiest job of
the 21st century." More recently, Glassdoor named it the "best job of the year"
for 2016. "It isn't a big surprise," Dr. Andrew Chamberlain, Glassdoor's chief
economist, told Business Insider.

treated
 TELKOM BIG DATA CAPABILITIES

PLANNING

BIG DATA INFRASTRUCTURE BIG DATA SCIENCE

CAPABILITY CAPABILITY

MANAGED
SERVICES

DESIGN
BIG DATA MANAGEMENT BIG DATA ANALYTICS
CAPABILITY TRANSLATOR CAPABILITY

IMPLEMENTATION
Big Data membutuhkan dukungan
teknologi yang handal, terutama dalam
penanganan volume data yang besar,
variety yang kompleks dan velocity
yang cepat.
• Acquired berhubungan dengan
mendapatkan data, baik data
terstruktur maupun tidak terstruktur.
• Accessed berhubungan dengan daya
akses data, data yang sudah
dikumpulkan diperlukan tata kelola,
integrasi, storage dan computing agar
dapat dikelola untuk tahap berikutnya.
• Analytic behubungan dengan insight
yang akan didapatkan, hasil
pengelolaan data yang telah diproses.
• Application merupakan tahapan
akhir, dimana hasil dari analytic
dilakukan visualisasi dan reporting
guna mendukung pengambilan
keputusan.
THE EXPANDING
E2E ON
PREMISE SOLUTION
 BIGBOX FULLSTACK
4A
Application

Web / App To handle VOLUME of Data

Dashboard API Presentation
Frontend
To handle VARIETY of Data
Analytic
Realtime To handle VELOCITY of Data
Operation
Security &
Analytic

Data IDE Programming Languange Part of Solution

Governance
Message
Cluster analytic Queue Not Included
Authentication

Data Integration, Storage & Computing

• Managed system on cloud
• Using Hadoop as Core component
Accessed

Authorization
Compute Search API SQL Stream • Optional image, audio, video ingesting
Processing capability
Data Mart Storage
Audit Store
Data Ingestion
We Provide End To End Business
Data Sources From Acquired - Applications

The IoT Process

Acquired

Structured Data Unstructured / Semi-Structured Data

RDBMS Structured FIle Web API Log Image Audio Video

 BIGBOX END TO END ARCHITECTURE
REAL-TIME DATA SOURCES
REAL-TIME ACTION

ACT
PUBLIC DATA

C
R
A Ingest & Monitor
Web and Social W LEARN
L DATA in MOTION DEPLOY
- Apache Zeppelin
ENTERPRISE - Spark ML
TRANSACTION
DATA I LEARN
N
G Store & Process ANALYZE
E
S - Data Discovery
DATA at REST ANALYZE
ERP, MES, QMS, T - Business Intelligence
Maintenance, ETC.
ENTERPRISE DATA LAKE

END-TO-END
 BIGBOX LIST OF USECASE
Enterprise Platform
BigSearch BigAction BigEnvelope BigBuilder AtScale* Cloudera*
BigSpider BigLake BigQuery BigFlow Apigee*

Data & Business Solutions (Use Cases)

1. Bagi Data 9. Customer Behavior 17. Inrate
2. Behavior Scoring 10. Customer Profitability Analysis 18. Insurance Analysis
3. Big Social 11. Customer Segment Analysis 19. Merchant Recommendation Engine
4. Chatbot 12. Customer Smart Profiling 20. Smart Collection

5. Churn Prevention 13. Dashboard 21. Smart Eye

6. Cross/Up-Selling 14. Fraud Detection 22. Telco Scoring

7. Customer Acquisition 15. Geographic Information System 23. Credit Scoring
8. Customer Activation 16. Growth Hacking
Developer API
SMSPremium SMSOTP SMS Notification Vericall OTP Voice Notif
SMSBroadcast SMSInteractive Telco Risk Scoring Voice OTP Vote and Feedback

AI Platform & Services

Natural Language Processing BOT Analytics

* Partnership Video Analytics E-KTP Recognition

Total of Smart Platform Product Repository : 44 Product Ready ; 1 Under Development

BIGBOX FULLSTACK SOLUTION
Search Engine

Data Exploration & Insight Realtime Dashboard Builder

Crawling & Scrapping Engine Enterprise Data Lake

Data Integration & Action API Factory

Workflow Management
BIGBOX AND CLOUDERA
CORE PLATFORM OPTIONS

BigBox stack or Cloudera stack ?

CLOUDERA STACK BIGBOX STACK

CDH HDP HDP BIGBOX

ANNUAL SUBSCRIPTION
Cloudera BigBox Support
Support
CORE PLATFORM OPTIONS

BigBox and Cloudera support roadmap

CLOUDERA STACK 2019

BIGBOX STACK

CDH HDP HDP BIGBOX

2020

Launch 2020 CDP Cloudera BigBox

Support Support
until 2021

2021
HDP Upgrade
CDP Program BIGBOX
Free Upgrade

Cloudera BigBox
Roadmap Roadmap
& Support & Support
2022
GENERAL STRATEGY

PRODUCT
ARCHITECTURE
OUR SUCCESS STORY

UGM

1. BIG BOX Big Data Fullstack 1. Customer Acquisition 1. BigBox Bigdata Fullstack
Customer Acquisition
2. Social Media Analytic 2. Customer Activation Platform
2. Dashboard : monitoring
distribusi minyak ke
konsumen
3. Nifi

Video Analytic Customer Acquisition Customer Acquisition

 OUR SUCCESS STORY
Network Monitoring 1. Cloudera Big data Platform
Virtual Reality
1. VR for HSE (Toyota) 2. Atscale
1. Pelita Air 3. Apigee
2. VR for HSE (Loreal)
2. Yayasan Kesehatan Telkom 4. Use Case: Behavior Scoring, CPA, Churn Analysis
3. PP Urban
3. Kereta Commuter 5. Dashboard : Behavior Scoring, CPA, Churn Analysis
4. Pertamina Gas
Indonesia 6. Engine : Credit Risk Engine[model]
5. Metland
4. True Money
6. Ray White
7. Metro TV
8. Angkasa Pura

1. BIG BOX Big Data Fullstack 1. Data Lake

2. Dashboard: Operational and Marketing Executive Dashboard 2. Cross Sell – Up Sell (Predictive model)
3. Dashboard: Insightful Marketing Dashboard for Executive and 3. Single View Dashboard (Customer 360)
Operation 4. Customer Segmentation Analytics
4. Dashboard: Boosting Incremental Revenue in Sales and Marketing
5. Dashboard: Boosting Incremental Revenue through Customer and
Product Portfolio Management
6. CRM Analytics and Operational
7. Customer Loyalty Management Program
8. Growth Hacking
 TERIMA KASIH

http://www.thebigbox.id Go