Design Principles

Balance
 Balance
Symmetrical or Formal Balance
the work of art is the same on one side as the
other, a mirror image of itself, onboth sides of a
center line

The Taj Mahal, Agra

 In the vertical balance sheet, the assets
Vertical Balance and liabilities are shown from top to
bottom.
 In the horizontal balance sheet, the
Horizontal Balance assets and liabilities are shown side by
side

Chi Lin Buddhist Temple and Nunnery

Kowloon City, Hong Kong
Horizontal Balance

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Building façade
Limberg, Germany
Asymmetrical or Informal Balance
Asymmetrical balance occurs when you have
different visual images on either side of a
design, and yet the image still seems balanced.
Asymmetrical or Informal Balance
Asymmetrical or Informal Balance

Chateau de Chaumont
Saone-et-Loire, France
Radial Balance

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Dresden Frauenkirche
Deresden, Germay Galleria Vittorio Emanuele II
Milan, Italy
Architect: Giuseppe Mengoni
Radial Balance
Radial Balance
Balance
Rhythm
 Rhythm
Repeated use of line, shape, color, texture
or pattern
Types
• Regular rhythm
• Random rhythm
• Gradated rhythm
Regular Rhythm

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Cube house design

Rotterdam, Netherlands
Random Rhythm
Gradated Rhythm
Repetition
Emphasis
Emphasis
Wikipedia.org
Unity
Unity is the relationship among the
elements of a visual that helps all the
elements function together.

Unity gives a sense of oneness to a

visual image.

In other words, elements that work

together to create meaning.
Unity helps organize a visual image, facilitating
interpretation and understanding

This visual is confusing. It is hard to With better unity, the visual is

see the relationships between the now organized and easier to
various parts understand
 Unity can be achieved through the use of
similar shapes.

Unity can be achieved through

the use of a common pattern.
Unity can be achieved through the use of space.

Unity can be achieved through the use of a

common background.
Unity
Unity
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Contrast
Contrast