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MOBILE
MARKETING
A comprehensive overview of Mobile Marketing,
Strategy, and M-Commerce
 Presented By:

BISHNU PRASAD MOHANTY

Roll No. - MC-23-009
POST GRADUATION DEPARTMENT

PRANANATHA AUTONOMOUS COLLEGE ,KHORDHA

Introduction
Mobile marketing is any advertising activity that promotes
products and services via mobile devices, such as tablets
and smartphones. It makes use of features of modern mobile
technology, including location services, to tailor marketing
campaigns based on an individual's location.
Mobile Internet in India
• Internet in India began in 1986 and was initially
available only to the educational and research
community. General public access to the internet
in India began on 15 August 1995.

• American multinational digital

communications technology
conglomerate cisco estimated that India will
have more than 900 million internet users by
2023.
Growth of Internet user
India's digital journey is one of exuberance. The
country had the world's second-largest internet
population at over 1.2 billion users in 2023. Of
these, 1.05 billion users accessed the internet via their
mobile phones
KEY POINTS :

Rising Trend of Affordable Increasing internet Rise of mobile as the primary

Smartphones penetration in rural areas internet access point

The market for affordable smartphones under Rural India had more than 425 million The shift to mobile Web access has accelerated
$50k has witnessed a notable surge in recent internet users, a whopping 44% more than since 2007 with the rise of larger multitouch
times, with many leading manufacturers urban India, which had 295 million people smartphones, and since 2023 with the rise of
competing fiercely to dominate this segment. using the internet regularly multitouch tablet computers
MOBILE MARKETING
Mobile marketing tools are digital marketing
strategies that companies use to reach their
target audience through a variety of channels
that are available on smartphones, tablets, and
other digital devices. These can include ads
placed on social media, such as Twitter and
Instagram, or pop-up ads on browsers
Importance
1. Availability of quick services anytime
2. Mobile has become an undetachable part of
life
3. Mobile is not only used for e-shopping but also
used in physical store
4. SMS Marketing
5. Mobile search index becomes primary
contents for ranking
6. Importance of Mobile advertisement
Forms of Mobile
Marketing
1. SMS marketing
2. MMS marketing
3. Push notification
4. App-based marketing
5. In-game mobile marketing
6. QR codes
7. Bluetooth
8. Proximity service
9. Location-based services
10.Voice mail
Strategies of Mobile
Marketing
1. SMS Marketing
2. Social Media Marketing
3. Location-Based Marketing (GPS)
4. Proximity Marketing
5. In-app Marketing
6.Paid Social Media Ads.
7.GIFs and Video Content
 Mobile Advertising

Mobile-first and user-first Rich multimedia effects in Live video content Visual search growth
display ads mobile ads

Augmented reality shopping Chatbots 5G optimization

More shoppable posts on
social media
 M-Commerce
M-commerce (mobile commerce) is the
buying and selling of goods and services
through wireless handheld devices such
as smartphones and tablets. M-
commerce is a form of e-commerce that
enables users to access online shopping
platforms without the use of a desktop
computer.
Types of M-Commerce
Conclusion
Telephone Tuesday celebrates the transformative impact of
telephones, recognizing their role in connecting people globally and
revolutionizing personal and business communication, fostering
meaningful connections in our interconnected world.
Thank You!