Easy: (1 point)

1. The Integrated Marketing Communication (IMC)

began in what year?
1989
2. It is a strategic approach that guides communication
and tactics used across all marketing channels.
INTEGRATED MARKETING
COMMUNICATION
3. It is benefit of IMC that the important component is
the understanding and responding to customers.
LOYALTY
4. It is an approach to IMC that starts by seeking to
understand consumers before creating content or
messaging.
CONSUMER-ORIENTED
Medium: (3
point)
1. In the Criticism of IMC who argues that practitioners
are only acknowledging & perceiving the concept of
IMC as important owing to its rhetorical appeal.
CORNELISSEN & LOCK
2. These people noted that IMC is still on its pre-
paradigm stage
SCHULTZ & KITCHEN
3. Who are persons conducted the Four- stage Model?
SCHULTZ & KITCHEN
4. Who views IMC as a change of mind-set which has to
be first embraced by marketers
FILL (2002)
Hard: (5 points)
1. List the 3 benefits of IMC
• MEMORABILITY,
EFFICIENCY,
LOYALTY
2. List the all the stated barrier’s to IMC
• COMMUNICATION,
COLLABORATION,
IMPLEMENTATION
3. List the all the steps on how to
implement IMC?
• IDENTIFY YOUR
AUDIENCE,
ASSEMBLE A TEAM,
MAKE ASSIGNMENT,
SET GOALS,
PLAN THE CONTENT,
ESTABLISH A WORK FLOW
AND A
SCHEDULE