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  • Digital Marketing Day 1-1

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    Rokkam Gunmay
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    Digital marketing involves 4 main parts: 1) Defining the target audience based on demographics like age, location, gender, and interests. 2) Getting in front of the target audience using free content, ads, and search engine optimization. 3) Generating sales and revenue through email lists, retargeting, and marketing campaigns on platforms like Facebook, Google, and Instagram. 4) Measuring and optimizing digital marketing efforts using analytics from campaigns and platforms. The document then provides examples of using Google Forms surveys to understand potential customers.

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    Digital marketing involves 4 main parts: 1) Defining the target audience based on demographics like age, location, gender, and interests. 2) Getting in front of the target audience using free content, ads, and search engine optimization. 3) Generating sales and revenue through email lists, retargeting, and marketing campaigns on platforms like Facebook, Google, and Instagram. 4) Measuring and optimizing digital marketing efforts using analytics from campaigns and platforms. The document then provides examples of using Google Forms surveys to understand potential customers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views29 pages

    Digital Marketing Day 1-1

    Uploaded by

    Rokkam Gunmay
    Digital marketing involves 4 main parts: 1) Defining the target audience based on demographics like age, location, gender, and interests. 2) Getting in front of the target audience using free content, ads, and search engine optimization. 3) Generating sales and revenue through email lists, retargeting, and marketing campaigns on platforms like Facebook, Google, and Instagram. 4) Measuring and optimizing digital marketing efforts using analytics from campaigns and platforms. The document then provides examples of using Google Forms surveys to understand potential customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 29

    DIGITAL

    MARKETING
    HOW DOES DIGITAL MARKETING WORKS
    PROCESS – 4 DIFFERENT PARTS

    1)Define Target Audience


    TARGET AUDIENCE

    • Age – How old the person


    • Location – Where the person lives
    • Gender – Male/female
    • Interests – What the person interested in such as books,dog lover,travel,gamer,music
    etc
    THE REASON WHY WE WANT TO DEFINE THE
    TARGET AUDIENCE
    MARKETING CHANNELS –
    GOOGLE,FACEBOOK,TWITTER(BIG & NOISY)
    STAND OUT OF THE CROWD - FOCUS ON ONLY
    YOUR TARGETED AUDIENCE
    2.GET IN FRONT OF YOUR TARGET AUDIENCE

    • Using free content


    • Ads
    • SEO – To get your website on to the first page of the google
    PLUMBING COMPANY NEW YORK
    3)GENERATE SALES – TO
    MAKE MONEY
    • Building an email list
    • Retargeting
    4)MEASURE AND OPTIMIZE
    • Digital Marketing Campaigns
    • Facebook ads
    • Google ads
    • Instagram ads
    PROCESS – 4 DIFFERENT PARTS
    GOOGLE FORM
    • Know the interests and feedback for
    the products and services
    ASSIGNMENTS
    1. Aditya College Survey
    2. Political Survey
    3. Person Interests
    4. Quiz
    5. Image Form
    6. Restaurant feedback
    7. Grid Forms
    8. Question Paper
    ASSIGNMENT 1 - ADITYA COLLEGE SURVEY
    ASSIGNMENT 2 - POLITICAL SURVEY
    ASSIGNMENT 3 - INTERESTS
    ASSIGNMENT 4 - QUIZ
    ASSIGNMENT 5 – IMAGE FORM
    • Task : Remaining 7 ,students has to prepare their own questions
    ASSIGNMENT 6 - RESTAURANT FEEDBACK
    ASSIGNMENT 7 – GRID FORMS
    ASSIGNMENT 8 - QUESTION

    • Task : Students has to prepare the question paper.

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