The Task

Environment and
its Influence
Reyes, Ilagan, Acabal, Dicen R. & Cabrera
 TABLE OF CONTENTS

01 02 03 04

The Immediate The Five Forces The Dynamics of Environmental

Business or Task Model Competition and Scanning and the
environment Strategic Groups Hospitality /Tourism
Firm
The Immediate Business
or Task environment
The Immediate Business or Task
Environment in hospitality
management refers to the micro-
level factors and elements that
directly impact the daily operations
and decision-making within a
hospitality establishment. This
environment includes aspects such
as customers, employees, suppliers,
competitors, and local regulations.
The Five Forces Model

The five forces model, originally

proposed by Michael Porter, plays a
crucial role in the field of hospitality
management. This model helps
businesses in the hospitality industry
to analyze the competitive forces at
play in their environment. These five
forces include the threat of new
entrants, the bargaining power of
suppliers, the bargaining power of
buyers, the threat of substitute
products or services, and the
intensity of competitive rivalry.
The Dynamics of Competition and
Strategic Groups

The dynamics of competition

encompass the ongoing and evolving
interactions among businesses in a
market. This includes competitive
moves, responses, and adaptations
influenced by various factors. Within
this landscape, strategic groups
emerge, representing sets of
companies with similar strategies and
competitive positions. The
Competitive Dynamics Model offers
insights into understanding these
interactions and the strategic
behaviors within an industry.
Environmental Scanning and the
Hospitality /Tourism Firm

Environmental scanning in the

context of a hospitality/tourism firm
involves monitoring and analyzing
external factors and trends that can
impact the industry. This proactive
approach allows the firm to anticipate
changes, identify opportunities, and
mitigate risks effectively.
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