T E GI

STRA
TA PA N
PENE
HA R G A
k a A n d reani,
Andi Ris k
S.E.,M.A
Sub Pokok Pembahasan

Perilaku Konsumen &

Definsi Harga
01 02 Penetapan Harga

Tujuan Penetapan Tahap Penetapan

03 Harga
04 Harga
Materi 3
 01
Definisi
Ha r g a
Pengertian Harga

Sejumlah uang yang harus dikeluarkan

oleh konsumen untuk mendapatkan
produk atau jasa yang dibelinya guna
memenuhi kebutuhan maupun
keinginannya dan umumnya dinyatakan
dalam satuan moneter (Rupiah, Dollar,
Yen, dll).
“Suatu strategi untuk menentukan seberapa besar
pendapatan yang akan diperoleh atau diterima
oleh perusahan dari produk atau jasa yang
dihasilkan.”

–Strategi Penetapan Harga-

MACAM-MACAM HARGA

Harga Subjektif 01 02 Harga Objektif

Harga Pokok 03 04 Harga Jual

 Perilaku

02 Konsume
dalam St
Harga
n
rategi
PERILAKU KONSUMEN DALAM STRATEGI HARGA
Pendanaan
Cara konsumen dapat mengakses
dana yaitu: membawa uang
tunai/cash, buku cek, dan kartu
kredit.
Transaksi
Pada tahap transaksi konsumen
mempertukarkan waktu, kegiatan
kognitif dan upaya perilaku untuk
mendapatkan uang dan pergi belanja
dlm melakukan pembelian
 a n

03
Tu ju
e ta p a n
Pen
Harga
TUJUAN PENETAPAN HARGA

Menggapai ROI Menguasai Mempertahankan

Mempertahankan
(Return on Investment) Pangsa Pasar “status quo”
Perusahaan
04
Tahap
Penetapa
n
Harga
FAKTOR MEMPENGARUHI PENINGKATAN HARGA

Tahap Perkenalan Tahap Pertumbuhan

Tahap Kedewasaan Tahap Kemunduran

STRATEGI UNTUK MENETAPKAN SUATU HARGA

Strategi Perusahaan dan Karakteristik Karakteristik

Strategi Pemasaran Produk Kompetitor
METODE PENETAPAN HARGA BERBASIS PERMINTAAN

Skimming Pricing Penetration Pricing Prestige Pricing

Price Lining Demand-

Odd-Even Pricing
Backward Pricing
Questions and Answers

Despite being red, Mars is a

Is Mars a cold place cold place. It’s iron oxide
or a hot planet? dust what gives this planet its
reddish cast
You Can Use a Map

Mercury is the closest planet

to the Sun and the smallest
one in the Solar System—it’s
only a bit larger than the
Moon
Important Notes

Do you know what helps you make your

point clear? Lists like this one:

● They’re simple

● You can organize your ideas clearly

● You’ll never forget to buy milk again!

And the most important thing: the

audience won’t miss the point!
Our Class Timetable

Monday Tuesday Wednesday Thursday Friday

8:00 Religion
Math
9:00
Science History English
10:00
P. E.
11:00
 Good Pictures
Images reveal large amounts of data, so
remember: use an image instead of long
texts
29,102
Hours spent teaching in Mid-School
 73,820
Students have succeeded in the past ten years

18,109
Students use a notebook for their classes
Our Team

Alice
Mercury is the closest
planet to the Sun

Harry
Venus has a beautiful name,
but it’s hot
Students’ Cards

ret a Ea st wo o d
G
Harry Gre
Attention y
Attention
Responsibility
Responsibil
Attitude ity
Attitude
Let’s Make Useful Lists

Don’t Forget! For Tomorrow’s Class

● Clip board ● Watercolors

● Marker ● Liquid corrector

● Envelope ● Notebook
Desktop Software

You can replace the images on the screens

with your own work

Just delete these ones, add yours and

center them properly
Mobile Web Mockup

You can replace the image on the screen

with your own work

Just delete this one, add yours and center

it properly
This Makes Your Idea Understandable

Despite being red, Mars is a cold place. It’s

Note 1 full of iron oxide dust

Saturn is composed of hydrogen

Note 2 and helium

It’s a gas giant and the

Note 3 biggest planet
Let’s See Some Percentages!

Mercury Venus Mars

76% 21% 13%

TERIMA KASIH


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