THE EVOLUTION OF

TRADITIONAL
TO NEW MEDIA
 EVOLUTION OF MEDIA

• PRE-INDUSTRIAL AGE
• INDUSTRIAL AGE
• ELECTRONIC AGE
• NEW / INFORMATION AGE
PRE-INDUSTRIAL A G E (BEFORE
1700)
•People discovered fire,
developed paper from
plants, and forged weapons
and tools with stone,
bronze, copper and iron
PRE-INDUSTRIAL A G E (BEFORE
1700)
Example Forms of Media:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in Mayan region (5th Century)
• Printing press using wood blocks (220
AD)
 PRE-INDUSTRIAL A G E (BEFORE 1700)

CAVE PAINTINGS 35,000 BC

(also known as “parietal
art”) are numerous
paintings and engravings
found on cave walls or
ceilings around 38 000
BCE.
 PRE-INDUSTRIAL A G E (BEFORE 1700)

CLAY TABLETS IN MESOPOTAMIA

2400 BC
are used as a writing medium
especially for writing in cuneiform.
Cuneiform is one of the oldest forms of
writing. This means of communication
was used for over 3,000 years in 15
different languages
 PRE-INDUSTRIAL A G E (BEFORE 1700)

PAPYRUS IN EGYPT
2500 BC
is made from pith of
papyrus plant. It is used in
ancient times as writing
surface to designate
documents written on its
sheets, rolled up to scrolls.
PRE-INDUSTRIAL A G E (BEFORE 1700)

ACTA DIURNA IN ROME

130 BC
were daily Roman official
notices, a sort of daily gazette.
They were carved on stone or
metal and presented in message
boards in public places such as
the Forum of Rome.
PRE-INDUSTRIAL A G E (BEFORE 1700)

CODEX IN MAYAN REGION

are folding books written by

the pre-Columbian Maya
civilization in Maya
hieroglyphic script on
PRE-INDUSTRIAL A G E (BEFORE
1700)

PRINTING PRESS USING WOOD BLOCKS

INDUSTRIAL AGE (1700S TO 1930S)
• People used the power of steam,
developed machine tools,
established iron production, and the
manufacturing of various products
(including books through the printing
press)
INDUSTRIAL A G E (1700S TO 1930S)
Example Forms of Media:
• Printing press for mass production (1900)
• Newspaper- The London Gazette (1740)
• Typewriter (1800)
• Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards
INDUSTRIAL A G E (1700S TO 1930S)

It is a device that applies

pressure to an inked
surface resting upon a
print medium (like paper
or cloth)

PRINTING PRESS FOR MASS PRODUCTION

 INDUSTRIAL A G E (1700S TO 1930S)
TELEGRAPH
is used for long-
distance
communication by
transmitting electrical
signals over a wire laid
between stations
INDUSTRIAL A G E (1700S TO 1930S)

MOTION PICTURES 1900S

(also known as film or movie) is series of still

photos on film, projected in rapid succession
onto a screen by means of light.
INDUSTRIAL A G E (1700S TO 1930S)

TELEPHONE 1876
INDUSTRIAL A G E (1700S TO 1930S)

TYPEWRITER 1800
ELECTRONIC A G E (1930S TO 1980S)

• The invention of the transistor

ushered in the electronic age.
People harnessed the power of
transistors that led to the transistor
radio, electronic circuits, and the
early computers. In this age, long
distance communication became
more efficient.
ELECTRONIC A G E (1930S TO 1980S)

Example Forms of Media:

• Transistor Radio
• Television (1941)
• Large electronic computers
•Mainframe computers - i.e. IBM
704 (1960)
• OHP, LCD projectors
ELECTRONIC A G E (1930S TO 1980S)

TRANSISTOR RADIO
ELECTRONIC A G E (1930S TO 1980S)

TELEVISION 1941
ELECTRONIC A G E (1930S TO 1980S)

MAINFRAME COMPUTER

LARGE ELECTRONIC
COMPUTER
ELECTRONIC A G E (1930S TO 1980S)

APPLE 1 COMPUTER
ELECTRONIC A G E (1930S TO 1980S)

APPLE 2 COMPUTER
 NEW/ INFORMATION AG E
(1900S TO 2000S)

• The Internet paved the way for faster

communication and the creation of the
social network. People advanced the use
of microelectronics with the invention of
personal computers, mobile devices, and
wearable technology. Moreover, voice,
image, sound and data are digitalized. We
are now living in the information age.
 NEW AG E (1900S TO 2000S)

•Web browsers: Mosaic (1993), Internet

Explorer (1995)
•Blogs: Blogspot (1999), Wordpress
(2003)
•Social networks: Friendster (2002),
Multiply (2003), FB (2004), Instagram
•Microblogs: Twitter (2006), Tumblr
(2007)
• Video: YouTube (2005)
 NEW AG E (1900S TO 2000S)

• Augmented Reality / Virtual Reality

• Video chat: Skype (2003
•Search Engines: Google (1996), Yahoo (1995)
•Portable computers- laptops (1980), netbooks
(2008), tablets (1993)
•Smart phones • Wearable technology • Cloud an
Big Data
 NEW AG E (1900S TO 2000S)

PORTABLE
LAPTOP
1980
NEW AG E (1900S TO 2000S)

TABLET 1993
 NEW AG E (1900S TO 2000S)

FRIENDSTER
2002
 NEW AG E (1900S TO 2000S)

MULTIPLY 2003
 NEW AG E (1900S TO 2000S)

MOSAIC
1993
 NEW AG E (1900S TO 2000S)

INTERNET
EXPLORER
 NEW AG E (1900S TO 2000S)

SKYPE 2003
 NEW AG E (1900S TO 2000S)

GOOGLE
1997
 NEW AG E (1900S TO 2000S)

TWITTER
2007
 NEW AG E (1900S TO 2000S)

THEFACEBOOK
2004
 NEW AG E (1900S TO 2000S)

SMART
PHONES
 NEW AG E (1900S TO 2000S)

WEARABLE
TECHNOLOGIE
ROLE PLAY
ROLE PLAY THE VARIOUS TIME OF THE EVOLUTION OF MEDIA
 END
T H A N K YOU!