By –Shivam Kashyap

.
or
k,

ks
ing
Services

drinks

kanji,
Jamun
Packaging
Branding

Quality

Variety
Product
 Payment

MRP & Discount

Price
Location &
Inventory

Channels

Place
 Communication
a rating

with 183k
Social Media
Engagement

atement
Media

eamlessly
 Promotion Mix

The Promotion mix is one of the 4 P’s of marketing mix.

o Public Relation
o Advertising
o Sales Promotion
o Personal selling
o Digital Marketing

o Paper Boat's promotional efforts have been relatively very subdued until now because of the
unexpected sales that the brand has had since inception.
o The company's current marketing efforts are focused largely on advertising in newspapers, digital
marketing , through their website, social media and most importantly by positive word of mouth
communication.
o Its promotional efforts, which include posting images about childhood memories on their Facebook
page and website, are in sync with the tagline of the product.
 Competetion

o Paper Boat's major competitors are Dabur India (Real),PepsiCo (Tropicana), Coca Cola, B Natural, and
Nourishco.
o While Dabur India has entered the functional drink market with aam panna, beverage giants PepsiCo and Coca-
Cola have also ventured into the non-carbonated drinks space.
o B Natural, an ITC-owned brand, is posing competition for Paper Boat through a wide variety of Indian beverages
made without the use of any concentrate.
o Noursihco, a joint venture between Tata Global Beverages Pvt. Ltd. and Pepsico India Holdings Pvt. Ltd., is giving
serious challenge to Paper Boat.
What Paper Boat is doing different
o Paper Boat adopted a "blue ocean strategy," creating a niche category
by branding traditional Indian drinks.
o The founders found that there was no availability of the traditional
Indian drinks in the market. And now they have created a monopoly
in traditional Indian drinks segment.
o Successfully brought a product line which introduces the Indian
market (which is dominated by fizzy drinks) to the different drinks
from across the country.
 Customer Profile

o Target Segment – 15 – 35 years old.

o Students and working people
o People living in metro and urban areas.
o Kids (taste)
o Families-Festivals (Thandai, Pankam)

What drives customer to buy Paper Boat

o Unique Packaging
o Traditional Indian drinks
o The flavuors, one sweet one salty, helped it to reach out to diabetic capital.
o Most of the ingredients are naturally available spices and condiments.
o Paper Boat differentiated itself from the crowded aerated soft drinks(with loads
of sugar.
Thank You
Th
Acknowledgment
• https://www.paperboatdrinks.com/
• https://startuptalky.com/paperboat/
• https://www.slideshare.net/ankitsha98/paperboat-ppt
• https://en.wikipedia.org/wiki/Paper_Boat
• PPT Idea – https://www.youtube.com/watch?v=Vn_bR1AlV-s&t=12s