Decision

Making
Process:
Google
Presented by Nuraliyeva Ayten
Group: BBA-021
Contents of presentation
1. Introduction
2. Brief information about Google
3. Decision making stages
4. External and internal search
5. Decision making from consumers and producers point of view
6. What type of decision-making approach has Google taken?
7. Conclusion
 4 stages of decision-making
process
01 Problem recognition 02 Information search

03 Evaluation of 04 Product choice

alternatives
1. Google identifies a need to
improve online security for its
users, given the increasing 2. They gather relevant
threats of cyber attacks and data information and data to
breaches.
gain an understanding of
the problem and potential
solutions.
3. Google thinks about
different ways to protect
4. Google decides to make its
information, like making
websites and apps safer by adding
passwords stronger or adding
new security features and making
extra steps to confirm it's
it harder for bad people to access
really you.
your information.
 Importance of Information Search
in Decision Making

Thorough information search

is crucial for informed
decision-making, reducing
risks, exploring a variety of
options, building confidence,
and optimizing resource
allocation.
 Internal and external search
An internal search
Internally when deciding on new features for its
search engine, the team works together. They use
their experience from past projects, talk about
technical options, and combine everyone's
knowledge to make informed decisions.
An external search
Externally, Google seeks information and
perspectives from outside the organization, such as
customer feedback, market trends, and industry
insights
Decision Making from Consumers and Producers
Point of View
Consumer Perspective
Consumer feedback and user behavior data are
analyzed to understand their preferences and
improve the services offered by Google.

Producer Perspective
Google provides tools and guidelines to help
producers optimize their websites and content
for better visibility in search results. Producers
can also leverage Google's advertising platform
to reach their target audience more effectively.
 Compensatory rules
Simple additive rule
Simple additive decision rules involve
considering each option's overall score
based on a set of relevant attributes.
The option with the highest total score
is chosen.
Weighted additive rule
Weighted additive decision rules assign
different importance (weights) to
various attributes, reflecting their
significance in the decision. Scores are
multiplied by their respective weights
and then summed for each option.
1. Simple Additive Decision Rule (Google Search Algorithm):
Results Relevance User Credibility Total
Engagement Score
Result A 4 9 10 23
Result B 8 7 9 24
Result C 9 7 5 21

2. Weighted Additive Decision Rule (Google Search Algorithm):

Results Relevance User Engagement Credibility Total Score
(20%) (50%) (30%)
Result A 4×20% 9×50% 10×30%
Result B 8×20% 7×50% 9×30%
Result C 9×20% 7×50% 5×30%
1. Simple Additive Decision Rule (Google Search Algorithm):
Results Relevance User Credibility Total
Engagement Score
Result A 4 9 10 23
Result B 8 7 9 24
Result C 9 7 5 21

2. Weighted Additive Decision Rule (Google Search Algorithm):

Results Relevance User Engagement Credibility Total Score
(20%) (50%) (30%)
Result A 0,8 4,5 3 8,3
Result B 1,6 3,5 2,7 7,8
Result C 1,8 3,5 1,5 6,8
What Type of Decision-Making
Approach has Google Taken?
Data-Driven
Decision Making
Google heavily relies on data
to drive its decision-making
process. They collect and
analyze vast amounts of data
to inform their strategic
choices and optimize their
products and services.
User Feedback Experimentation
Google values user feedback Google promotes
and actively seeks input from its experimentation,
users. They use various embraces failure as a
channels, such as surveys, chance to learn, and
user testing, and feedback uses data-backed
forums, to gather insights and decision making to
incorporate user perspectives improve its products.
into their decision-making
process.
Thank
you for
your
attention!
CREDITS: This presentation template was created by Slidesgo, including icons
by Flaticon and infographics & images by Freepik
Resources
1. https://vc.ru/flood/1985-how-google-works
2. https://
www.cram.com/essay/Participative-And-Potential-Analysis-Of-Googles-Group/PKKEX69U6445#google_vignette
3. https://www.google.com/search/howsearchworks/our-approach/
4. https://mashable.com/article/how-google-grew-up
5. https://fforward.biz/google-management-methods
6. https://www.coursesidekick.com/marketing/142631#:~:text=Weighted%20additive%20rule%20%3A%20consumer%2
0considers,by%20importance%20before%20adding%20up
.
7. https://www.unleash.so/a/blog/internal-vs-external-information-search-3-key-differences