Case Study - Advertising, Promotion and Marketing

Communications

PRIN. L. N. WELINGKAR INSTITUTE OF MANAGEMENT

DEVELOPMENT & RESEARCH
March 2018
 UNDERTAKING BY CANDIDATE

I declare that project work entitled “.................................................................................................”

is my own work conducted as part of my syllabus .
I further declare that project work presented has been prepared personally by me and it is not
sourced from any outside agency. I understand that, any such malpractice will have very serious
consequence and my admission to the program will be cancelled without any refund of fees.
I am also aware that, I may face legal action, if I follow such malpractice.

_____________________
Signature of Candidate
 1. INTRODUCTION

In the corporate world, marketing communications, promotion, and advertising are essential elements that help
create brand awareness, draw in clients, and increase sales. These actions are a component of a larger
marketing plan that aims to establish the right conditions for goods and services to flourish in the marketplace.
Let's explore each of these elements individually:
Advertising:
Advertising is a type of communication that is used to market and sell goods, services, or concepts. It entails
delivering a message to a target audience using a variety of media channels, including print, radio, television,
online platforms, and outdoor venues. Creating awareness, piquing interest, and convincing potential customers
to take action—like completing a purchase—are the main objectives of advertising. A thorough understanding of
the target market, strategic planning, and inventiveness are frequently necessary for successful advertising
efforts.
Promotion:
Beyond typical advertising, a wider range of activities are included in promotion. It encompasses a range of
marketing strategies intended to pique consumer curiosity, promote product or service trials, and increase
revenue. Discounts, exclusive deals, competitions, loyalty plans, and other incentives are a few examples of
promotion techniques. The intention is to arouse customers' sense of urgency or excitement so they would act
right away. Promotional activities can change depending on the stage of a product's life cycle and are frequently
customized for certain target audiences.