SECONDARY DATA

• SECONDARY DATA ARE NOT COLLECTED BY THE RESEARCHER DIRECTLY .SUCH DATA
ARE PUBLISHED BY OTHER AGENCIES LIKE TRADE JOURNAL.

• COLLECTION OF SECONDARY DATA IS EASY,QUICK& ECONOMICAL.

• IT IS OF LESS IMPORTANT & USEFUL AS SUPPLEMENTARY SOURCE.

• IT PROVIDES SUPPORTING INFORMATION RELATING PROBLEM UNDER

CONSIDERATION .
• THE SECONDARY DATA ARE BORROWED FROM DATA
COLLECTED FOR SOME OTHER PURPOSE .

• RESEARCHER MAY NOT GET IN DEPTH INFORMATION.

• THERE ARE TWO SOURCES FOR SECONDARY DATA

COLLECTION NAMELY INTERNAL & EXTERNAL.
SECONDARY DATA COLLECTION METHODS

• INTERNAL SOURCES • EXTERNAL SOURCES

1. DATA AVAILABLE FROM SOURCES 1. THERE ARE DIFFERENT
WITHIN COMPANY SOURCES WHICH PROVIDES
INFORMATION LIKE TRADE
2. EASILY & QUICKLY COLLECTED FROM
JOURNALS,
OLD RECORDS-FILES PUBLICATIONS,COMPANY
REPORTS
 INTERNAL SOURCES

• INTERNAL SOURCES OF EXTERNAL DATA ARE EXTREMELY

ECONOMICAL & OF IMMENSE VALUE TO THE RESEARCHER
• IT SUPPLY SUFFICIENT INFORMATION TO RESEARCHER
• EXAMPLES-OLD STATISTICAL RECORD, SALES INVOICES, SALES
FORCE REPORTS, DEPARTMENTAL BUDGETS& REPORTS,
RESEARCH & SURVEY REPORTS, PERIODICAL PROGRESS
REPORTS OF DIFFERENT DEPARTMENTS & COMPLAINT
ANALYSIS
• VARIOUS DEPARTMENTS CAN PROVIDE INFORMATION IN THE
FORM PERIODICAL STATEMENTS,REPORTS & STATISTICAL DATA
 EXTERNAL SOURCES

• EXTERNAL SOURCES ARE ALSO USED WHEN INTERNAL RECORDS ARE NOT
ADEQUATE OR DO NOT PROVIDE THE REQUIRED INFORMATION READILY.

• DATA FROM OTHER COMPANIES, STAKEHOLDERS AND OPERATORS (AS A

BENCHMARK) SUCH AS ANNUAL REPORTS, OTHER FINANCIAL REPORTS,
ADVERTS, TENDERING ANNOUNCEMENTS. THIS TYPE OF DATA IS THE MOST
DIFFICULT TO COLLECT; VERY OFTEN IT IS NOT PUBLICLY AVAILABLE.
 DIFFERENT EXTERNAL SOURCES
A)TRADE JOURNALS
✓IT PUBLISHED REGULARLY FOR THE INFORMATION & GUIDANCE OF BUSINESS COMMUNITY
✓SOME JOURNALS EVEN CONDUCT SURVEYS& PUBLISH THE DATA COLLECTED
✓EXAMPLE-BUSINESS TODAY,BUSINESS INDIA & NEWSPAPERS

B)TRADE DIRECTORIES
✓PUBLISHED BY DIFFERENT AGENCIES LIKE CHAMBER OF COMMERCE & TRADE ASSOCIATIONS
✓SUPPLY IN COMPACT FORM
✓EXAMPLE-ASSOCHAM
C) SUBSCRIPTION SERVICES
✓COMMERCIAL ORGANIZATION COLLECT & SUPPLY INFORMATION ON PARTICULAR
SUBJECT REGULARLY TO ITS SUBSCRIBERS.
✓INTERESTED PAY THE SUBSCRIPTION FEES PERIODICALY FOR REQ INFORMATION
✓EXAMPLE-ORG & IMRB MARKETING RELATED RESEARCH

D) PUBLICATIONS OF TRADE ASSOCIATIONS & CHAMBER OF COMMERCE

✓THESE ASSOCIATIONS COLLECT & SUPPLY TRADE INFORMATION TO MEMBERS THROUGH
JOURNALS,REPORTS,ANNUAL PUBLICATION,SURVEYS ALSO USED.
✓HESE ASSOCIATIONS ALSO MAINTAIN REFERENCE LIBRARIES FOR BENEFIT INDIAN
RESEARCHERS
✓EXAMPLE-EXPORT PROMOTION COUNCIL,COMMODITY BOARD
E)PUBLICATION OF MANAGEMENT & ECONOMIC CONSULTANTS
✓MANAGEMENT CONSULTANCY COMPANIES COLLECT INFORMATION ON
BUSINESS MATTERS & GIVE PUBLICITY TO SAME.
✓EVENR THIS REPORTS CAN BE USED IN DESK RESEARCH.

F) PUBLICATIONS OF BANKS& FINANCIAL INSTITUTIONS

✓PUBLISH THROUGH ANNUAL REPORTS & OTHER PUBLICATIONS
✓SUCH PUBLICATIONS PROVIDE RELIABLE STATISTICAL INFORTO RESEARCHERS
✓EXAMPLE-RBI
G)SPECIALISED LIBRARIES
✓CITIES LIKE MUMBAI, DELHI HAVE THIS LIBRARIES
✓THESE PROVIDES INFORMATION

H) GOVERNMENT PUBLICATIONS & PUBLICATIONS OF INTERNATIONAL

ORGANISATIONS
✓INDIAN GOV CENSUS REPORT PROVIDES VALUABLE INFORMATION TO RESEARCHERS
✓INTERNATIONAL AGENCIES LIKE IMF,WTO,IBRD,WORLD BANK,FAO PROVIDES REPORTS.
✓DIFF AUTONOMOUS BODIES OF COUNTRY LIKE COMMODITY BOARD,EXPORT COUNCIL
HELPS GREATER EXTENT