VISUAL

INFORMATION
AND MEDIA
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COMMON VISUAL MEDIA FILE TYPES
◦ JPEG (also know as JPG), file types ending in .jpg stands for Joint Photographic Experts
Group, which created this standard for this type of image formatting.
◦ TIFF (also know as TIF), file types ending in .tif TIFF stands for Tagged Image File
Format.
◦ GIF, file types ending in .gif GIF stands for Graphic Interchange Format.
◦ PNG, file types ending in .png PNG stands for Portable Network Graphics. It was
created as an open format to replace GIF
◦ BMP, Short for “Bitmap” or simply a ‘bitmap image.” The BMT format is a commonly
used raster graphic format for saving image files.
VISUAL DESIGN PRINCIPLES
◦ Consistency of margins, typeface, typestyles, and colors is necessary.
◦ Center of interest
◦ Balance
◦ Harmony
◦ Contrast
◦ Directional Movement
◦ Rhythm
◦ Perspective