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    Consumer behavior is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items such as goods and services. This document appears to be an introduction to the theory of consumer behavior written by Dr. Ajay Kumar of AP SoM KPRCAS. The theory of consumer behavior examines how external factors influence an individual's decisions in the marketplace.

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    Consumer behavior is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items such as goods and services. This document appears to be an introduction to the theory of consumer behavior written by Dr. Ajay Kumar of AP SoM KPRCAS. The theory of consumer behavior examines how external factors influence an individual's decisions in the marketplace.

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    5 views29 pages

    Unit 1 - 1

    Uploaded by

    real history and series real history and series
    Consumer behavior is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items such as goods and services. This document appears to be an introduction to the theory of consumer behavior written by Dr. Ajay Kumar of AP SoM KPRCAS. The theory of consumer behavior examines how external factors influence an individual's decisions in the marketplace.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 29

    Theory

    of
    Consumer
    Behavior
    • By
    • Dr. Ajay Kumar
    • AP SoM KPRCAS

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