OLAY TARGET

MARKETS
• The brand OLAY is owned by PROCTER AND GAMBLE.
• It targets middle aged women from 25-45 years of age.

Here is the slogan of the brand that says, “Love the skin you are in.”

One needs to take care of their skin against the negative aspects of ageing ,
dark circles, dryness ,wrinkles and acne.
OLAY targets the segment of CARPE DIEM.

Carpe Diem is very outgoing and lives for enjoying life thoroughly

. The target segment of Carpe Diems are more brand-oriented and prefer
quality over quantity.
They have higher standards of living and are brand loyal customers.

They pay special attention to their looks.

•OLAY’s (STP)
•Demographic basis
•that is on the basis: ·Age – Above 35
•Income Level – 30,000 and above·
•Gender – Females
•Social status – High middle class
•Market Targeting: -Olay have used “Segmented
marketing” while targeting their customers
•. Olay had come up with the anti-ageing products to
target a new segment in the market. It has majorly tried to
come up with a moisturizer to stay looking young. Later
they decided to include the sun protection factors to
improve the product.
•They have been focusing to fulfil all the skin care needs
of the people irrespective of their age and skin type.
•1. Olay Regenerist
•2. Olay White Radiance
•3. Olay Natural White
•4. Olay Total Effects