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Sensation
raw sensory data that the brain
receives from the senses
Perception
process of organizing, interpreting,
and giving meaning to that raw data
Example
For example, upon walking into a kitchen and smelling
the scent of baking cinnamon rolls, the sensation is the
scent receptors detecting the odor of cinnamon, but the
perception may be “Mmm, this smells like the bread
Grandma used to bake when the family gathered for
holidays.”
Factors of Perception
Subject Factor
Objective Factor
Subjective Factors
Motives or Needs
When people are motivated, they tend to see and hear what they want
to hear.
Interests and Values
Interest and values have a great deal to do with perception
Age
Age brings a change in perception as well.
Preparatory set
This refers to a person’s readiness to respond to one kind sensory
input.
Social and Cultural Factors Social Factors
The normal perceptual experiences of a culture may lead its members
to develop perceptual biases.
Objective Factors
Intensity
The brighter a light, the more likely is to be in focus of
perception.
Size
A big size picture is more likely to be noticed than a
smaller size.
Movement:
Bird sitting quietly on tree are not quickly perceived as
compared to ones about fly.
Novelty:
A novel thing is perceived sooner than old and used
things.
Position
Duration:
Duration also affects the perception.
Repetition:
Repetition causes us to adapt to repeated stimulus
Kinds of Perception
Form Perception
Perception depends on sensory information's. On the base
of these information, different forms and patterns are
perceived.
According to wood worth, perceptual organization is
based on two thinks:
Figure
Ground
Background
Figure
Perception of Movement
Movement or Motion is perceived by following the progressive
change of an object’s position in space with time. It has two types
Real Movement:
The perception of the actual movement of objects in the world
is termed as “real motion/movement “perception”.
Apparent Movement
It is movement perceived in the absence of physical movement
of an image across the retina. This can be produced by a rapid
succession of motionless stimuli that minimize the changes that
occur in real movement.
Apparent Movement
Fig. 3-39
Illusion
Illusion
Something that looks or seems different from what it is
something that is false or not real but that seems to be true
or real.
Visual Illusions
Types of illusions
Physical Illusions where the cause of the illusion is in the
behavior of the light before it reaches the eye causing us to see
something that isn't physically there
An example of a physical illusion might be seeing water on the road
such as a mirage.
Visual Illusions
Types of illusions
Perceptual Illusions which occur because the stimulus contains
misleading cues that give rise to inaccurate or impossible
perceptions
perceptual illusions can be seen in the images presented here
Fig. 3-38
Fig. 3-39
Causes of Illusions
Sensory deficits and defects
Readiness and expectation
Atmospheric variables
Effect of drugs
Artistic manipulation