Professional Documents
Culture Documents
Perception
Semester: First
Program: BS English
Session: 2022-2026
Contents
Perception
Importance of Perception
Nature of Perception
Factors of Perception
Objective Factors
Subjective Factors
Social Factors
Forms Perception
Perception
Defination:
Perception refers to our sensory experience of the world. It is
the process of using our senses to become aware of objects,
relationships.1 It is through this experience that we gain information
about the environment around us.
Imporatnce of Perception:-
Perception is a subjective, active, and creative process
through which we assign meaning to sensory information to understand
ourselves and others. It can be defined as our recognition and
interpretation of sensory information. It also includes how we respond to
the information.
It is the process by which an organism detects and interprets information from the
external world by means of the sensory receptors. It is our sensory experience of
the world around us and involves both the recognition of environmental stimuli
and actions in response to these stimuli.
Nature of Perception:-
“Perception refers to the interpretation of sensory data. In other
words, sensation involves detecting the presence of a stimulus whereas
perception involves understanding what the stimulus means. For example,
when we see something, the visual stimulus is the light energy reflected from
the external world and the eye becomes the sensor. This visual image of the
external thing becomes perception when it is interpreted in the visual cortex
of the brain. Thus, visual perception refers to interpreting the image of the
external world projected on the retina of the eye and constructing a model of
the three dimensional world.”
Factors of Perception
Subjective Factors:
These factors refer to individuals. These are inherent in people.
There are many subjective factors which determine our
attention.
Interest:
Objects of our interest draw our attention immediately. For
example, while moving on a road a sportsman is attracted
towards the shop where sports materials are placed. A person
who is interested in a particular singer will immediately divert
his attention the moment he listens his voice.
Motives:
Motives are powerful forces which make us to divert our
attention. For example, a hotel will draw the attention of a
hungry person because he has a drive for food.
Mental set:
Our set or readiness of mind is very important in attending to
any stimulus. For example, when a person is in fantasy he may
not listen to any call. On the other hand, if he is waiting for a
phone call eagerly, he will listen to that immediately.
Emotional state:
Attention is disturbed during emotional state. It also affects our
perception. For example, when a person is highly excited due to
fear, he may not listen or understand what others say.
Habits:
Our attention is diverted automatically towards the things to
which we are habituated. For example, a smoker remembers
smoking even if he is otherwise busy in some work. A person
habituated to take food at a particular time remembers food at
correct time. Attention of a nurse is automatically diverted
towards a serious patient
Objective Factors
Objective Factors:
These factors pertain to particular aspects of objects which are
inherent in objects.
Movement:
A moving object draws our attention more easily than a
stationary object. For example, flickering lights draw our
attention than non-flickering lights. A moving vehicle draws our
attention more than a stationed vehicle.
Intensity:
More intense light, sound or smell draws our attention more
easily than less intense one. For example, a high voltage bulb
will be observed quicker than low voltage bulb, very bright
colour than dim colour, or a very loud sound than a normal
sound.
Novelty:
New kinds of objects draw our attention quickly. Advertising
agencies adopt this technique very effectively. For example,
latest fashion dress, shoes, pen, etc.
Size:
A bigger or a smaller object draws the attention of people very
easily than average level size of any object, For example, a 7′
taller man, a 2′ dwarf, a very fat man, a very huge multistoried
building can draw our attention quickly.
Change:
A change in our environment draws our attention quickly. For
example, regular sound of a moving clock does not draw our
attention, but the movement it stops, our attention is diverted.
A show piece placed in a new place, a radio playing a song stops
due to electricity failure draws our attention.
Repetition:
When a stimulus is presented repeatedly our attention is
diverted, For example, repeated horn of a fire brigade or
ambulance.
Clarity:
An object or sound which can be experienced clearly draws our
attention than the stimuli which are not clear. For example,
during night times stars and planets which are seen clearly draw
our attention.
Colours:
Colourful objects draw our attention more easily than black or
white objects.
Contrast:
An object that is strikingly different from its background draws
our attention. For example, a black spot on a white shirt.
Social Factors
1. Social perception sometimes becomes biased and erroneous
due to social prestige, high status in the society, higher
responsibility, wealth, high caste and high socio-economic
status. It is also influenced by physical features,
attractiveness, power and recognition, education etc.
2. Attractive high status persons engaged in important jobs are
generally perceived to be more responsible for their actions
than ineffective, low status persons. Studies provide
support to this view.
3. Similarly, people who think themselves as powerful in
controlling their own destiny and own actions perceive
others as controllers of their own fate. On the other hand,
persons who feel having less power or powerless perceive
others as controlled by external events. According to
Mann, “Perception of social causality is influenced by an
appraisal of situational pressures, the status of the
person and the personality of the judge.”
4. Trust, confidence, personal relationship and close
association with the person also influence social perception.
A stranger is perceived in a different way than an already
known person. While trust, confidence and good personal
relationship help in attribution of positive factors leading to
positive social perceptions, lack of confidence, mistrust,
bias and prejudice, unpalatable attitudes lead to negative
social perception.
5. The role of need, value and past experience also cannot be
underestimated in social perception. Feelings of gratitude
are influenced by one’s perception. ‘X’ obliged by ‘Y’
always perceive ‘Y’ as a better person compared to another
person who has not obliged him. Further the perception
becomes more positive when he perceives the favour and
obligation to be intentional than incidental or unintentional.
6. That somebody has done something intentionally, this
perception develops during middle childhood, Piaget has
found that children under seven years tend to perceive an
action harmful or dangerous from the amount of damage it
has caused. But older children judge such actions by the
past history and intention of the person responsible for the
act.
7. Status of the person also influences the perception and
judgment of older children. Generally person of high status
is perceived and attributed having good intentions in
whatever he does than a person with low status.
8. In social perception, perception of intention plays a major
role as one’s reaction and self evaluations are effected and
influenced by the action of another. When good intention is
added to the action of a person the perception of the person
becomes positive and when bad intention is added the
perception of the person becomes negative.
Forms Perception
Form perception is the recognition of visual elements of objects,
specifically those to do with shapes, patterns and previously
identified important characteristics. An object is perceived by
the retina as a two-dimensional image,[1] but the image can vary
for the same object in terms of the context with which it is
viewed, the apparent size of the object, the angle from which it
is viewed, how illuminated it is, as well as where it resides in the
field of vision.[2] Despite the fact that each instance of
observing an object leads to a unique retinal response pattern,
the visual processing in the brain is capable of recognizing these
experiences as analogous, allowing invariant object recognition.
[3] Visual processing occurs in a hierarchy with the lowest
levels recognizing lines and contours, and slightly higher levels
performing tasks such as completing boundaries and recognizing
contour combinations. The highest levels integrate the perceived
information to recognize an entire object.[4] Essentially object
recognition is the ability to assign labels to objects in order to
categorize and identify them, thus distinguishing one object
from another.[3] During visual processing information is not
created, but rather reformatted in a way that draws out the most
detailed information of the stimulus.
Perceptual Constansy
perceptual constancy, also called object
constancy, or constancy phenomenon, the tendency of
animals and humans to see familiar objects as having standard
shape, size, colour, or location regardless of changes in the
angle of perspective, distance, or lighting. The impression
tends to conform to the object as it is or is assumed to be,
rather than to the actual stimulus. Perceptual constancy is
responsible for the ability to identify objects under various
conditions, which seem to be “taken into account” during a
process of mental reconstitution of the known image. For
example, snow appears white in the low illumination of
moonlight, as well as in sunlight 800,000 times as bright.
Perceptual constancy is reduced by limited experience with
the object and by decreasing the number of environmental
cues that aid in identification of the object.
Perceptual Organization
Perceptual organisation is a process that groups the visual
elements so that it is easy to determine the meaning of the visual
as a whole. It is an essential concept because it allows
individuals to make sense of the things that they see at a rapid
pace. The perceptual organisation also helps to lead the viewer to
the appropriate conclusion that suits our purpose.
Show figure 7.2 to your friend for a brief time. The partial
outlines of the figure will be filled out and your friend
might say that it is a square, though it is not, in-fact, one.
But even if it is seen as an incomplete square it shows that
your friend first saw a square and later registered its
incompleteness. This illustrates that the principle of
closure was in operation. This shows a tendency to
perceive meaningful objects.
The Law of Continuity suggests that lines are perceived to follow the
smoothest path whether the result is curving, overlapping, or straight
lines. A good example of the Law of Continuity is rope that is
overlapping other parts of itself. Figure 2 below shows a rope
overlapping itself.
The final law is the Law of Closure. This law suggests that
“objects grouped together are seen as a whole” (Cherry, Gestalt
Laws of Perceptual Organization). Figure 4 above is an example
of the Law of Closure. Our minds fill in the missing gaps to
complete the shapes or images.
All of the Gestalt Laws try to explain how we perceive objects in
our environment. ‘The whole is different from the sum of its parts’
is a Gestalt belief and is what led to the development of the
principles explaining perceptual organization. These principles or
phenomenon are considered to be mental shortcuts for solving
problems or called heuristics.
The End