Navigating Customer Retention:

Insights and Strategies for Model

Fitness
Md Abdur Rahman Rifat
Agenda

• Introduction:
• Project Goals:
• Approach:
• Churn Prediction Model:
• User Portraits:
• Key Findings - Cluster Analysis:
• Recommendations:
• Conclusion:
 Introduction

Significance for Model Industry Challenge: Strategic Focus:

Fitness:
Project Goals

Predicting churn
Creating user portraits
probability

Drawing conclusions and

Analyzing factors
providing
impacting churn
recommendations
Approach

• Data collection on customer behavior,

demographics, and engagement.
• Utilization of machine learning models for
churn prediction.
• Clustering customers based on key features.
• In-depth analysis of factors influencing churn.
Churn Prediction Model

FACTORS CONSIDERED: GYM ACCURACY AND RELIABILITY OF IMPORTANCE OF EARLY

VISITS, ACCOUNT ACTIVITY, ETC. THE MODEL. DETECTION FOR EFFECTIVE
RETENTION STRATEGIES.
User Portraits

Clustering customers into groups Highlighting outstanding groups

based on key characteristics. and their main features.
Key Findings - Cluster
Analysis

• Cluster 2: High churn probability for ages 26-

27.
• Cluster 5: Significantly comprised of partner
company employees.
• Gender distribution and lifetime value insights.
Recommendations
• Targeted engagement for high-churn probability
clusters.
• Strengthening partnerships with partner
companies.
• Gender-neutral retention strategies.
• Focus on enhancing early customer engagement.
Conclusion

• Understanding Churn Dynamics

• Clustered Profiles:
Q&A